The Mind of Everyday

The advent of artificial intelligence (AI) is associated with relevant changes in how we live today. AI has the potential to significantly enhance daily decision-making by providing tailored, data-dependent insights and aiding in intricate analysis. AI-based systems will be around us, helping and advising us in our everyday tasks. However, how well do these systems perform in their quest to "replace" the human brain?

A "meter," a procedure for comparing the outcomes obtained by artificial intelligence systems with those obtained by human systems, is necessary to address this issue. This "meter" is Mind Genomics, a new emerging science that delves into the science of how we, as humans, organize and respond to information.

To evaluate whether there are differences in the results obtained by AI-based systems and human-based experiments based on 'Outer Psychophysics' were designed and implemented. Thus, four experiments in crucial areas of our lives are selected and cover education, family stress, and environmental and governmental policies. For each area, a Mind Genomic experiment is designed, defining four topics (silos). Then, the elements contained in each of the silos were generated twice, once by humans and then by an AI-based system. Evaluating both systems' performance requires comparing the results obtained by both experiments.

The analysis of the study cases is disciplined, rich in scientific tools, and presented with methods. Through a blend of theoretical exploration, case studies, and practical applications, this book aims to inspire readers with the potential of the fusion of Mind Genomics and AI to empower innovation, enhance user experiences, and bring forth a more nuanced understanding of human thought.

Whether the reader is a student, a researcher in the field of social and political sciences, or simply curious about the evolving landscape of science and technology, we hope this book will serve as an invitation to explore how we can harmonize human and machine intelligence to better navigate the complex world around us.

Prof.Dr. Petraq Papajorgji is Emeritus Professor at Moore Albania SH.P.K, Tirana, Albania. His area of expertise is modeling complex information systems. Prof. Papajorgji was, for ten years, co-editor-in-chief of the International Journal of Agricultural and Environmental Information Systems (IJAEIS), Associate Editor of Journal of Biomedical Data Mining, Iberoamerican Journal of Applied Computing, , Member of Center for the Applied Optimization University of Florida, Gainesville, Florida, USA, Honorary Citizen of Berat, Albania. Prof. Papajorgji is the national director of Albania of CEDIMES (Centre d'Etudes sur le Développement International et les Mouvements Economiques et Sociaux) Prof. Papajorgji is a member of the group awarded the Prize of the Republic for the study “The Conditions of the Olive Tree in Albania”, 1986. Professor Papajorgji is a Fulbright Scholar 1992-1993. Currently, Prof. Papajorgji is in the top 3% of the list of Albanian scientists.

H.R. Moskowitz holds a bachelor’s degree from Queens College, New York, Mathematics, Psychology; Phi Beta Kappa, and Ph.D. Harvard University, Experimental Psychology.

Dr.Moskowitz has held several academic positions, such as:

Visiting Professor/Fellow, University of Pennsylvania, Wharton School of Business, Department of Marketing, SEI Center for Advanced Studies in Management.

Senior Fellow, Science Advisory Committee, Vineland Research and Innovation Centre, Ontario, Canada (7/17/ 2009- present).

Visiting Professor, Queens College of the City of New York, and

Chairman, Institute for Competitive Excellence (Founded 11/09).

Visiting Professor, University of Florida, Department of Community Dentistry and Behavioral Sciences, Center for Smell and Taste.

Board of Advisors, Afghan Education Peace Foundation, a New York City-based not-for-profit that seeks to strengthen the security of the United States by rebuilding the economic and social infrastructure of Afghanistan.

Member, Culinary Institute of America, Dept. of Culinary Science, Research Advisory Council.

Dr. Moskowitzhas a long list of awards; among others, he is the recipient of:

Fellow of the IFT (Institute of Food Technologists).

2004 - David R Peryam Award.

2005 - Charles Coolidge Parlin Marketing Research Award (American Marketing Association).

2006 - Market Research Council Hall of Fame Award.

2006 - First recipient of Research Innovation Award - Advertising Research Foundation.

2010 - Sigma Xi, The Scientific Research Society Walston Chubb Award for Innovation.

2010 - Emerald Literati Network Best Paper Award for Excellence Journal of Product and Brand Management.