Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Skip to main content
Springer Nature Link
Log in

Trends in CyberTurfing in the Era of Big Data

  • Conference paper
  • First Online:
Business Information Systems (BIS 2019)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 354))

Included in the following conference series:

  • 1312 Accesses

Abstract

Previous research on CyberTurfing has been scattered and fragmented in terms of methods and terminology. This paper presents a review of published research related to CyberTurfing in the era of big data. Our objectives were to identify the important terms in this domain and extract essential knowledge from previous studies. We also sought to gain an overview of the trends in CyberTurfing to provide guidance for subsequent research in this field.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Chang, H.-C.: Taiwan online shopping consumer survey (2017)

    Google Scholar 

  2. Bonabeau, E.: The perils of the imitation age. Harvard Bus. Rev. 82(6), 45–54 (2004)

    Google Scholar 

  3. Kamakura, W.A., Basuroy, S., Boatwright, P.: Is silence golden? an inquiry into the meaning of silence in professional product evaluations. Quant. Mark. Econ. 4(2), 119–141 (2006)

    Article  Google Scholar 

  4. Senecal, S., Nantel, J.: The influence of online product recommendations on consumers’ online choices. J. Retail. 80(2), 159–169 (2004)

    Article  Google Scholar 

  5. Hudson, S., Huang, L., Roth, M.S., Madden, T.J.: The influence of social media interactions on consumer–brand relationships: a three-country study of brand perceptions and marketing behaviors. Int. J. Res. Mark. 33(1), 27–41 (2016)

    Article  Google Scholar 

  6. Hanson, W.A., Kalyanam, K.: Principles of Internet Marketing. South-Western College Pub., Cincinnati (2000)

    Google Scholar 

  7. Chen, Y., Xie, J.: Online consumer review: word-of-mouth as a new element of marketing communication mix. Manage. Sci. 54(3), 477–491 (2008)

    Article  Google Scholar 

  8. Shao, C., Ciampaglia, G.L., Varol, O., Flammini, A., Menczer, F.: The spread of fake news by social bots. arXiv preprint arXiv:1707.07592 (2017)

  9. Wikipedia. https://en.wikipedia.org/wiki/Internet

  10. Leiser, M.: AstroTurfing, ‘CT’ and other online persuasion campaigns. Eur. J. Law Technol. 7(1), 1–27 (2016)

    Google Scholar 

  11. Heggde, G., Shainesh, G. (eds.) Social Media Marketing: Emerging Concepts and Applications. Springer (2018)

    Google Scholar 

  12. Jacobs, J.: Faking it how to kill a business through astroturfing on social media. Keeping Good Co. 64(9), 567 (2012)

    Google Scholar 

  13. Zhang, J., Carpenter, D., Ko, M.: Online astroturfing: a theoretical perspective (2013)

    Google Scholar 

  14. Mackie, G.: Astroturfing infotopia. Theoria 56(119), 30–56 (2009)

    Article  Google Scholar 

  15. Wang, C.C., Day, M.Y., Lin, Y.R.: A real case analytics on social network of opinion spammers. In: 2016 IEEE 17th International Conference on Information Reuse and Integration (IRI), pp. 623–630. IEEE, July 2016

    Google Scholar 

  16. Mobile01. https://zh.wikipedia.org/wiki/Mobile01

  17. W. Mobile01, 04 June 2016. 論壇上, 究竟有多少業配文呢?抓出寫手, 就靠社群帳號數據分析!. 論壇上, 究竟有多少業配文呢?抓出寫手, 就靠/. http://group.dailyview.tw/2016/06/03/mobile01

  18. Chen, Y.R., Chen, H.H.: Opinion spam detection in web forum: a real case study. In: Proceedings of the 24th International Conference on World Wide Web, pp. 173–183. International World Wide Web Conferences Steering Committee, May 2015

    Google Scholar 

  19. Chen, Y.R., Chen, H.H.: Opinion spammer detection in web forum. In: Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 759–762. ACM, August 2015

    Google Scholar 

  20. Ciarallo, J.: Wal-Mart Busted for Astroturfing, Again. Adweek, 27 January 2010

    Google Scholar 

  21. Aaron, P.: Ask.Com’s ‘Revolt’ Risks Costly Clicks. Wall Street J., 5 April 2007. http://online.wsj.com/article/SB117572581285960181.html?mod=googlewsj. Accessed 19 Apr 2009

  22. Culwin, F., Lancaster, T.: A review of electronic services for plagiarism detection in student submissions. In: LTSN-ICS 1st Annual Conference, pp. 23–25, August, 2000

    Google Scholar 

  23. Potthast, M., Köpsel, S., Stein, B., Hagen, M.: Clickbait Detection. In: Ferro, N., et al. (eds.) ECIR 2016. LNCS, vol. 9626, pp. 810–817. Springer, Cham (2016). https://doi.org/10.1007/978-3-319-30671-1_72

    Chapter  Google Scholar 

  24. Tigner, R.: Online astroturfing and the European union’s unfair commercial practices directive. Commun. Coll. Week, 13 (2009)

    Google Scholar 

  25. More Than 250,000 Gamers Join Video Game Votes Network. (n.d.). http://www.theesa.com/article/250000-gamers-join-video-game-votes-network/

  26. Cook, D.M., Waugh, B., Abdipanah, M., Hashemi, O., Rahman, S.A.: Twitter deception and influence: issues of identity, slacktivism, and puppetry. J. Inf. Warfare 13(1), 58–71 (2014)

    Google Scholar 

  27. Richmond, R.: For Sale: Fake and Stolen Facebook Accounts, 02 May 2010. https://www.nytimes.com/2010/05/03/technology/internet/03facebook.html

  28. Viswanath, B., et al.: Towards detecting anomalous user behavior in online social networks. In: USENIX Security Symposium, pp. 223–238, August 2014

    Google Scholar 

  29. Gu, L., Kropotov, V., Yarochkin, F.: The fake news machine

    Google Scholar 

  30. Chu, Z., Gianvecchio, S., Wang, H., Jajodia, S.: Who is tweeting on Twitter: human, bot, or cyborg? In: Proceedings of the 26th Annual Computer Security Applications Conference, pp. 21–30. ACM, December 2010

    Google Scholar 

  31. Hamilton, M., Kaltcheva, V.D., Rohm, A.J.: Social media and value creation: the role of interaction satisfaction and interaction immersion. J. Inter. Mark. 36, 121–133 (2016)

    Article  Google Scholar 

  32. Mukherjee, A., Liu, B., Glance, N.: Spotting fake reviewer groups in consumer reviews. In: Proceedings of the 21st International Conference on World Wide Web, pp. 191–200. ACM, April, 2012

    Google Scholar 

  33. Kaplan, A.M., Haenlein, M.: Two hearts in three-quarter time: how to waltz the social media/viral marketing dance. Bus. Horiz. 54(3), 253–263 (2011)

    Article  Google Scholar 

  34. Butler, O.: I Made My Shed the Top Rated Restaurant On TripAdvisor, 06 December 2017. https://www.vice.com/en_uk/article/434gqw/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor

  35. Wade, A.: Good and bad reviews: the ethical debate over ‘astroturfing’. The Guardian, 9 January 2011

    Google Scholar 

  36. Gallagher, K.: Astroturfing: 21 st century false advertising. ASA Institute for Risk & Innovation (2014)

    Google Scholar 

  37. Haikarainen, J.: Astroturfing as a global phenomenon (2014)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Big Data Management, Soochow University, Taipei, Taiwan

    Hsiao-Wei Hu & Chia-Ning Wu

  2. Deloitte & Touche, Taiwan, Taipei, Taiwan

    Yun Tseng

Authors
  1. Hsiao-Wei Hu
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Chia-Ning Wu
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Yun Tseng
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding authors

Correspondence to Hsiao-Wei Hu or Chia-Ning Wu .

Editor information

Editors and Affiliations

  1. Poznań University of Economics and Business, Poznań, Poland

    Witold Abramowicz

  2. ETSI Informática, University of Seville, Seville, Spain

    Rafael Corchuelo

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Hu, HW., Wu, CN., Tseng, Y. (2019). Trends in CyberTurfing in the Era of Big Data. In: Abramowicz, W., Corchuelo, R. (eds) Business Information Systems. BIS 2019. Lecture Notes in Business Information Processing, vol 354. Springer, Cham. https://doi.org/10.1007/978-3-030-20482-2_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-20482-2_1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-20481-5

  • Online ISBN: 978-3-030-20482-2

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation