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Selecting the Appropriate Persona Creation Method

  • Chapter
Data-Driven Personas

Part of the book series: Synthesis Lectures on Human-Centered Informatics ((SLHCI))

Abstract

In this chapter, we discuss the various methods of persona creation. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed-Methods approaches. However, there is a lack of literature systematically contrasting the strengths and weaknesses of these three general approaches. Here, we review the literature to map the strengths and weaknesses of these approaches. We provide insights for better creation and use of data-driven personas from both researchers and practitioners, especially those who are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches. We end with some examples of the APG system that creates data-driven personas.

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Authors and Affiliations

  1. Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar

    Bernard J. Jansen, Joni Salminen & Soon-gyo Jung

  2. Turku School of Economics at the University of Turku, Turku, Finland

    Joni Salminen

  3. University College London, London, United Kingdom

    Kathleen Guan

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  1. Bernard J. Jansen
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Jansen, B.J., Salminen, J., Jung, Sg., Guan, K. (2021). Selecting the Appropriate Persona Creation Method. In: Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics. Springer, Cham. https://doi.org/10.1007/978-3-031-02231-9_10

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