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Getting Your Organization Data-Driven Persona Ready

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Data-Driven Personas

Part of the book series: Synthesis Lectures on Human-Centered Informatics ((SLHCI))

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Abstract

This chapter discusses the challenging process of getting data-driven personas integrated within an organization. More precisely, it requires effort to bring the stakeholders within an organization to understand, develop, and productively employ data-driven personas for enhanced user understanding. We outline and discuss details of a three-step data-driven-personas process consisting of educate, invest, and employ. We end the chapter with an example of the Automatic Persona Generation (APG), a data-driven-persona system, to illustrate the fundamental idea of motivating your organization to employ data-driven personas productively. Some of the insights in this chapter are useful for any persona project, although throughout the chapter we maintain a particular focus on data-driven personas.

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Jansen, B.J., Salminen, J., Jung, Sg., Guan, K. (2021). Getting Your Organization Data-Driven Persona Ready. In: Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics. Springer, Cham. https://doi.org/10.1007/978-3-031-02231-9_2

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