Abstract
This chapter explores use cases of data-driven personas. In particular, we discuss 12 specific use cases in 3 general types: (1) analytical, (2) interactive, and (3) team-centered use cases. The use cases are presented from the viewpoint of end-users of the personas. By “end-users”, we refer to the professional stakeholders that make decisions based on the personas or communicate with other stakeholders using the personas. As such, end-users are different from the “users” that the personas represent. The chapter contains action points for both data-driven persona end-users and persona developers.
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Jansen, B.J., Salminen, J., Jung, Sg., Guan, K. (2021). Use Cases for Data-Driven Personas. In: Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics. Springer, Cham. https://doi.org/10.1007/978-3-031-02231-9_7
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DOI: https://doi.org/10.1007/978-3-031-02231-9_7
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