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Introduction: Managing in a Hyper-VUCA World

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Collaborative Advantage

Abstract

How can managers thrive in the new competitive environment characterized by unprecedented volatility and uncertainty? The best leaders build unapologetically open organizations that allow them to seamlessly leverage resources from their entire ecosystem. This collaborative advantage takes the lessons from agile product management and applies them to transformation management: From “build, measure, learn” to “innovate, scale, transform.” The rest of the book explores actionable pathways based on concrete case studies and personal success recipes from some of the most successful transformation leaders in the world.

Volatile, uncertain, complex and ambiguous

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Correspondence to Oliver Gassmann .

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© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Bömelburg, R., Gassmann, O. (2024). Introduction: Managing in a Hyper-VUCA World. In: Collaborative Advantage. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-36306-1_1

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