Over recent years the importance of destination image on tourists’ decision-making process
has b... more Over recent years the importance of destination image on tourists’ decision-making process
has been increasingly analysed and it is generally considered to be a significant factor.
However research into destination branding is still evolving. It has been noted that the tourism industry in Palestine has not been the subject of a great deal of research but the uniqueness of the situation there provides an opportunity for an intriguing case study. While Palestine is rich in cultural and historical attractions it suffers from the ongoing negative image and the monopoly Israel has over the benefits of the tourism industry.
Therefore this dissertation will aim to apply the concept of destination image to the tourism
industry in Palestine. It will examine the perception of the general public to Palestine as a
holiday destination and evaluate the importance of visitors’ perception from ideas received
through media and news in terms of the overall image. The work will also analyse the projected image and the aims of tourism agencies in Palestine to develop pilgrimage tourism
or create alternative new forms of tourism.
Finally conclusions and recommendations will be made on the basis of the research findings
as to how Palestine can overcome the unique challenges to its tourism industry through
using the power of branding and marketing to overcome its long term negative image,
bringing benefits of the industry to the Palestinian people and use tourism as a tool for
peace.
Over recent years the importance of destination image on tourists’ decision-making process
has b... more Over recent years the importance of destination image on tourists’ decision-making process
has been increasingly analysed and it is generally considered to be a significant factor.
However research into destination branding is still evolving. It has been noted that the tourism industry in Palestine has not been the subject of a great deal of research but the uniqueness of the situation there provides an opportunity for an intriguing case study. While Palestine is rich in cultural and historical attractions it suffers from the ongoing negative image and the monopoly Israel has over the benefits of the tourism industry.
Therefore this dissertation will aim to apply the concept of destination image to the tourism
industry in Palestine. It will examine the perception of the general public to Palestine as a
holiday destination and evaluate the importance of visitors’ perception from ideas received
through media and news in terms of the overall image. The work will also analyse the projected image and the aims of tourism agencies in Palestine to develop pilgrimage tourism
or create alternative new forms of tourism.
Finally conclusions and recommendations will be made on the basis of the research findings
as to how Palestine can overcome the unique challenges to its tourism industry through
using the power of branding and marketing to overcome its long term negative image,
bringing benefits of the industry to the Palestinian people and use tourism as a tool for
peace.
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Papers by Joao Jesus
has been increasingly analysed and it is generally considered to be a significant factor.
However research into destination branding is still evolving. It has been noted that the tourism industry in Palestine has not been the subject of a great deal of research but the uniqueness of the situation there provides an opportunity for an intriguing case study. While Palestine is rich in cultural and historical attractions it suffers from the ongoing negative image and the monopoly Israel has over the benefits of the tourism industry.
Therefore this dissertation will aim to apply the concept of destination image to the tourism
industry in Palestine. It will examine the perception of the general public to Palestine as a
holiday destination and evaluate the importance of visitors’ perception from ideas received
through media and news in terms of the overall image. The work will also analyse the projected image and the aims of tourism agencies in Palestine to develop pilgrimage tourism
or create alternative new forms of tourism.
Finally conclusions and recommendations will be made on the basis of the research findings
as to how Palestine can overcome the unique challenges to its tourism industry through
using the power of branding and marketing to overcome its long term negative image,
bringing benefits of the industry to the Palestinian people and use tourism as a tool for
peace.
has been increasingly analysed and it is generally considered to be a significant factor.
However research into destination branding is still evolving. It has been noted that the tourism industry in Palestine has not been the subject of a great deal of research but the uniqueness of the situation there provides an opportunity for an intriguing case study. While Palestine is rich in cultural and historical attractions it suffers from the ongoing negative image and the monopoly Israel has over the benefits of the tourism industry.
Therefore this dissertation will aim to apply the concept of destination image to the tourism
industry in Palestine. It will examine the perception of the general public to Palestine as a
holiday destination and evaluate the importance of visitors’ perception from ideas received
through media and news in terms of the overall image. The work will also analyse the projected image and the aims of tourism agencies in Palestine to develop pilgrimage tourism
or create alternative new forms of tourism.
Finally conclusions and recommendations will be made on the basis of the research findings
as to how Palestine can overcome the unique challenges to its tourism industry through
using the power of branding and marketing to overcome its long term negative image,
bringing benefits of the industry to the Palestinian people and use tourism as a tool for
peace.