As a forward-thinking marketing executive with 15+ years of experience, I thrive on crafting customer-centric strategies that elevate brand experiences. My journey includes the successful implementation of CX management systems, groundbreaking marketing strategies, and impactful retail banking product launches. Embracing the potential of the Metaverse and AI marketing, I stay ahead of the curve. My strategic prowess, coupled with digital expertise, has earned me the honor of being a Top 3 CMO in Financial sector in Ukraine (2022). Passionate about making a positive impact, I also contribute to the academic community through my PhD research in strategic management, focusing on the dynamic landscape of Web 3.0.
Melnyk, A. (2024). COMPARATIVE ANALYSIS OF MODERN STRATEGIC PLANNING MODELS AND THEIR INTEGRATION WITH EMERGING TECHNOLOGIES. Economy and Society, (61) , 2024
The paper provides a comprehensive analysis of strategic planning models, organizing complex conc... more The paper provides a comprehensive analysis of strategic planning models, organizing complex concepts into a systematic comparison to aid scholars and professionals in selecting and using appropriate models for different organizational scenarios. It includes a variety of models that cover a wide spectrum from basic to advanced, addressing the challenges of implementation in contemporary business environments. The article establishes a central structure by outlining essential elements that are common to strategic planning models, such as the defi nition of a vision, the establishment of goals, and the construction of strategies. A comprehensive comparison table is provided, which includes full descriptions, appropriate settings, and implementation techniques for each model. This table aims to enhance clarity and facilitate comprehension. The purpose of this table is to standardize the way varied models are presented, which improves the practical application and instructional usefulness of strategic planning theories. This work aims to bridge the gap between theoretical complexity and practical applicability, providing a valuable tool for informed decision-making in strategic planning. The study discusses the inherent challenges in scientifi c writing on strategic planning, which include dealing with abstract concepts, integrating various models, and translating theory into practical strategies. The target audience consists of a heterogeneous collection of readers from many fi elds, aiming to improve understanding and strategic approaches across a broad spectrum of industries and organizational frameworks.
Melnyk, A. (2024). COMPARATIVE ANALYSIS OF MODERN STRATEGIC PLANNING MODELS AND THEIR INTEGRATION WITH EMERGING TECHNOLOGIES. Economy and Society, (61) , 2024
The paper provides a comprehensive analysis of strategic planning models, organizing complex conc... more The paper provides a comprehensive analysis of strategic planning models, organizing complex concepts into a systematic comparison to aid scholars and professionals in selecting and using appropriate models for different organizational scenarios. It includes a variety of models that cover a wide spectrum from basic to advanced, addressing the challenges of implementation in contemporary business environments. The article establishes a central structure by outlining essential elements that are common to strategic planning models, such as the defi nition of a vision, the establishment of goals, and the construction of strategies. A comprehensive comparison table is provided, which includes full descriptions, appropriate settings, and implementation techniques for each model. This table aims to enhance clarity and facilitate comprehension. The purpose of this table is to standardize the way varied models are presented, which improves the practical application and instructional usefulness of strategic planning theories. This work aims to bridge the gap between theoretical complexity and practical applicability, providing a valuable tool for informed decision-making in strategic planning. The study discusses the inherent challenges in scientifi c writing on strategic planning, which include dealing with abstract concepts, integrating various models, and translating theory into practical strategies. The target audience consists of a heterogeneous collection of readers from many fi elds, aiming to improve understanding and strategic approaches across a broad spectrum of industries and organizational frameworks.
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