Target and challenge
The user base for this project consists of people in the 18-30 age range. The main requirements were transparency and friendliness. Univi needed to be easily understandable by people without any specific knowledge regarding investment or saving strategies.
Problems solved
No matter the speed of the banking partners involved, opening an account requires several days. Asking for all the information immediately, and then leaving the user in standby at the end of the process, isn't a good solution.
The user is stuck after a long setup:
To avoid frustration and increase retention, data/account verification is triggered immediately. Meanwhile, the user can setup the app and fine-tune the preferences.
For presentation purposes, the UX flow below has been simplified:
Outcomes and achievements
The UX study, basic branding, and a lo-fi prototype were released in the incredibly short time span of just one month. Thanks to the really general user base, we were able to validate the UX flows every release cycle (weekly). Built to validate a customer idea, the prototype eventually helped the entrepreneur behind this project pitch his idea for a successful seed round.
Welcome screens
The welcome screens empathize with the user by showing
common people living their daily life.
Dashboard and settings
Every section of the app is reachable, with a maximum of three taps, from the tab bar located at the bottom of the screen.
The accounts
Checking, savings, and investment screens can be reached by swiping the top bar and are distinguished by a specific color.
Investment setup
Fast, clear, straight-forward: in three steps the user can commit to a monthly investment. To build trust, and put the user in control, the automatic transactions always require a manual approval.
Manual transfers
To avoid the triggering of short-term capital gains, and to ensure the tax gain/loss harvesting algorithms work at their best, the withdraw feature for the investment account is found on the settings screen.
