âBig Dataâ has leapt rapidly into one of the most hyped terms
in our industry, yet the hype should not blind people to the
fact that this is a genuinely important shift about the role of
data in the world. The amount, speed, and value of data sources
is rapidly increasing. Data management has to change in five
broad areas: extraction of data from a wider range of
sources, changes to the logistics of data management with
new database and integration approaches, the use of agile
principles in running analytics projects, an emphasis on
techniques for data interpretation to separate signal
from noise, and the importance of well-designed
visualization to make that signal more comprehensible.
Summing up this means we don't need big analytics projects,
instead we want the new data thinking to permeate our regular
work.
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