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Ever wonder why some businesses choose to nix the brick and mortar? Mashable spoke to 11 businesspeople about their decision to exist entirely online.
Scroll through the gallery to discover real-world advice from web entrepreneurs in every industry from jarred pickles to online clothing swaps. They've explained why online storefronts were right for their products and services, and they've shared invaluable advice for fellow business owners, including the tools made them successful.
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