This paper investigates how young children experience digital advertising platforms. Specifically... more This paper investigates how young children experience digital advertising platforms. Specifically, it focuses on young children's participation in the YouTube app as part of an advertising mechanism that captures and profits from their views and attention. An innovative trans-disciplinary bridge between digital labour studies, biopolitics theory and qualitative research on children online has been developed to achieve this aim. The fact that children are going online progressively earlier raises critical questions around what they are experiencing in the virtual world. Data has become a way to profit and digital technology has become the infrastructure for capitalism permanence. This process of making a profit on user’s information leads to issues around trust and the confluence of surveillance and profit. It also raises questions around the persistence of Marxist concepts such as surplus labour, surplus value, and labour exploitation within the platform economy. Furthermore, in...
O objetivo principal desta pesquisa e investigar dispositivos midiaticos na Internet onde mecanis... more O objetivo principal desta pesquisa e investigar dispositivos midiaticos na Internet onde mecanismos biopoliticos posicionam o espectador digital como parte de um sistema que capitaliza o seu olhar, depositando a partir dele certo valor monetario no material visto. Para responder ao problema, a hipotese elaborada sugere que esse jogo de forcas que sustenta o modus operandi de algumas midias de representacao na Web convoca o espectador digital a ser trabalhador do olhar e o remunera com a comprovacao da sua existencia. A fim de compreender o que leva o espectador a manter-se nessa posicao de trabalhador do olhar diante dos dispositivos de quantificacao de visualizacoes (views) disponiveis em algumas midias, a pesquisa partiu do estudo de casos que exemplificam esse jogo de forcas o qual recai eventualmente sobre ele. A apresentacao de como funcionam algumas ferramentas digitais de entretenimento levantou questoes como: a interatividade proporcionada pelas novas tecnologias digitais r...
This paper investigates how young children experience digital advertising platforms. Specifically... more This paper investigates how young children experience digital advertising platforms. Specifically, it focuses on young children's participation in the YouTube app as part of an advertising mechanism that captures and profits from their views and attention. An innovative trans-disciplinary bridge between digital labour studies, biopolitics theory and qualitative research on children online has been developed to achieve this aim. The fact that children are going online progressively earlier raises critical questions around what they are experiencing in the virtual world. Data has become a way to profit and digital technology has become the infrastructure for capitalism permanence. This process of making a profit on user’s information leads to issues around trust and the confluence of surveillance and profit. It also raises questions around the persistence of Marxist concepts such as surplus labour, surplus value, and labour exploitation within the platform economy. Furthermore, in...
O objetivo principal desta pesquisa e investigar dispositivos midiaticos na Internet onde mecanis... more O objetivo principal desta pesquisa e investigar dispositivos midiaticos na Internet onde mecanismos biopoliticos posicionam o espectador digital como parte de um sistema que capitaliza o seu olhar, depositando a partir dele certo valor monetario no material visto. Para responder ao problema, a hipotese elaborada sugere que esse jogo de forcas que sustenta o modus operandi de algumas midias de representacao na Web convoca o espectador digital a ser trabalhador do olhar e o remunera com a comprovacao da sua existencia. A fim de compreender o que leva o espectador a manter-se nessa posicao de trabalhador do olhar diante dos dispositivos de quantificacao de visualizacoes (views) disponiveis em algumas midias, a pesquisa partiu do estudo de casos que exemplificam esse jogo de forcas o qual recai eventualmente sobre ele. A apresentacao de como funcionam algumas ferramentas digitais de entretenimento levantou questoes como: a interatividade proporcionada pelas novas tecnologias digitais r...
Uploads
Papers by Amanda Aggio