Motivator bags Performance Marketing Media Mandate for Zepto
Mumbai: Motivator, GroupM’s specialist agency focused on high-growth brands, has announced...
Amigos Foods joins hands with Orion Digital to boost online presence
Srinagar: Orion Digital, a full-service digital marketing agencies, has announced a...
Bright Brain wins digital marketing mandate for Meytrix
Mumbai: Bright Brain, a digital marketing agency known for its excellence...
Agoda and Atlys partner to simplify International Travel for Indian Travellers
Mumbai: Agoda, a global digital travel platform, has joined hands with...
Centrum rolls out recharge with Brand Ambassador Anushka Sharma
Mumbai: Centrum, the globally trusted multivitamin brand, has unveiled Centrum Recharge,...
Tamarind Global appoints Canopy Sales & Marketing to Strengthen UK & Scandinavian Presence
Mumbai: Tamarind Global, a Destination Management Company (DMC), has partnered with...
RIR Power Electronics names Perry Schugart as Global Marketing and Business Development Executive
Mumbai: RIR Power Electronics Limited, a leading manufacturer of high-power semiconductor...
Gaurav M joins Traya Health as Head of SEO
Mumbai: Traya Health, a science-backed hair and wellness solutions brand, has...
Liqvd Asia names Anasuya Chaudhuri-Ghosh as Independent Director
Mumbai: In a move to strengthen its corporate governance and bring...
Terribly Tiny Tales and Rashmika Mandanna unveil ‘Rashmika & Ru’
Mumbai: Terribly Tiny Tales (TTT), India’s most beloved storytelling platform under...
Infinitum Network Solutions teams up with Rannvijay Singha to drive Original Content IPs
Mumbai: In a strategic move to expand its global content portfolio,...
Bodhitree Multimedia appoints Sudip Roy as Group CRO, launches Bodhi Tree Ventures
Mumbai: Bodhitree Multimedia Limited, a content production company, has announced two...
JP Infra launches Landmark Campaign with Kareena Kapoor to inspire Mumbai Homebuyers
Mumbai: In a strategic move that blends star power with purposeful...
Classmate launches eduGAMES Infinity to Gamify Learning for the Digital Generation
Mumbai: Classmate, a notebook brand from ITC Ltd., is rewriting the...
Pizza Hut unveils juicylicious pizzas packed with Indian flavours and marinated toppings
New Delhi: Pizza Hut has announced the launch of its boldest...
Sony YAY! launches integrated summer special featuring Shin chan
Mumbai: Sony YAY! is turning up the heat this summer with...
NDTV 24×7 adds seasoned journalist Shiv Aroor to its prime-time lineup
Mumbai: NDTV 24x7 has unveiled a power-packed lineup that is redefining...
Eurosport India to air MLS Sunday Night Soccer
MUMBAI: Warner Bros. Discovery announced today that their premium sports channel,...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in...
Divij Sharma takes charge as Head of Engagement at Amazon Prime Video
Mumbai: Divij Sharma has been appointed Head of Engagement at Amazon Prime Video. After a successful six-year stint leading Marketing...
Cinystore launches KeepItShort to empower India’s Next Gen Filmmakers
Hyderabad: Hyderabad-based media-tech startup Cinystore Technologies has announced the launch of KeepItShort, India’s first OTT platform exclusively designed for student...
Graphic India’s ‘The Legend of Hanuman’ Season 6 sets a new benchmark on Ormax’s Streaming Originals List
Mumbai: In a stunning achievement that cements its legacy as India’s most successful animated franchise, The Legend of Hanuman Season...
Why Brands Are Shifting Towards Performance-Based Sponsorship Models for IPL 2025
IPL has become more than just a sporting event, it’s now a full-blown marketing spectacle. It provides brands with a...
Beyond the Banner: How Non-Standard Ad Formats and AI are Revolutionizing Contextual Advertising
Traditional advertising methods are being redefined in the evolving landscape of digital marketing. Non-standard ad formats, enriched by Contextual AI...
Smarter Budgeting: How Performance Marketing Can Help Brands Do More with Less
As we enter an era in which every dollar matter, brands are under pressure to maximize their marketing budgets, but...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Connected TV captures 61 million IPL viewers: Data reveals Massive Brand Recall Lift
Mumbai: As the IPL 2025 season smashes viewership records with a staggering 308 million unique viewers across mobile and Connected TV...
The peak of 2019 may not be easy to reach anytime soon for Hollywood in India: Ormax Media
MUMBAI: By aligning innovative content with robust marketing campaigns, Hollywood will hope to recapture momentum in India. Post-pandemic successes like...
Gaming apps are driving more revenue from existing users: Moloco Research
Mumbai: Moloco has released its latest research report titled 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps....
Watch Sundeep Kishan’s latest comedy entertainer Mazaka this Sunday at 6 pm, only on Zee Telugu
Hyderabad: Zee Telugu is thrilled to announce the world television premiere of the super hit movie, Mazaka. The movie received...
Saraswathi Anand joins River as Head of Marketing
Bengaluru: River, the Bengaluru-based electric scooter manufacturer behind the SUV of Scooters, has appointed Saraswathi Anand as its Head of...
Times Network Redefines Leadership in the Digital News Ecosystem TimesNow.in, ETNow.in, ET Now Swadesh and TimesDrive.in gain strong traction
Mumbai: In a rapidly evolving digital landscape, Times Network, India’s premium broadcast network, has cemented its position as a leading...
Hoonartek namess Shobhit Jaiswal as Chief Growth Officer – Americas
New Delhi: Hoonartek, a global leader in Data, Digital, and AI solutions with a presence in India, the US, UK,...
Jist appoints Sonal Pateria as Senior Reporter
Noida: Jist, a pure-play digital media company, has announced the appointment of Sonal Pateria as Senior Reporter, reinforcing its commitment...
ABP Nadu marks 4 years with record-breaking digital milestones; crosses 9 million users
Chennai: ABP Nadu marks its fourth anniversary today with a remarkable track record of innovation, reach, and audience loyalty. Launched...
Google Removes 247 Million Ads in India in 2024, Suspends 2.9 Million Advertiser Accounts
In its latest Annual Ads Safety Report, Google reveals how artificial intelligence, policy enforcement, and global collaboration are redefining digital ad safety...
Nippon India Mutual Fund Taps Adobe to Power Next Phase of Digital Evolution
Mumbai: In a significant move toward deepening its digital-first approach, Nippon India Mutual Fund (NIMF) has announced the expansion of...
AdGlobal360 launches AI-Assisted Workforce Management Platform ‘Enviro.H’ to drive internal digital transformation
Gurugram: In a bold stride toward redefining internal digital operations, AdGlobal360 (AGL), a MarTech company and a member of Hakuhodo...
Bitget and FC Barcelona’s Raphinha join forces to spotlight strategic crypto trading
Mumbai: Bitget, a cryptocurrency exchange and Web3 innovator, has launched a...
Havas Posts strong Q1 2025 Performance with 2.1% Organic Growth
Mumbai: Havas has announced a solid start to 2025, reporting organic...
The One Club for creativity opens free entry to Next Creative Leaders 2025
New York: The One Club for Creativity has officially opened the...
Mercedes-Benz India appoints Adfactors PR as Communications Partner
Pune: Mercedes-Benz, India’s most desirable luxury carmaker, has appointed Adfactors PR, the country’s leading communications consultancy, to manage its integrated...
Value 360 Communications names Naina Bhalla as EVP – Growth & Strategy
Mumbai: As part of its strategic preparations for a public listing, Value 360 Communications has appointed Naina Bhalla as Executive...
The Mavericks India bags FUJIFILM India’s PR Mandate
Mumbai: FUJIFILM India, a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo, has appointed The Mavericks India, a specialized reputation...
Jatin Varma and Core Team Transition to Advisory Roles at Comic Con India
Mumbai: Comic Con India, the country’s flagship pop culture celebration, is entering a new chapter with a strategic leadership realignment....
OOH Advertising Awards 2025 calls for entries
Brands’ engagement with the out of home (OOH) advertising segment has been evolving dynamically over the years, driven by evolving...
Stop treating CX as an outcome, and start building it as a capability: Moneka Khurana, Country Head and Board Member, MMA Global India
MUMBAI: MMA Global India’s flagship event, Data Unplugged, returned with its fifth edition - bringing together 38 CX, marketing, and...
JP Infra launches Landmark Campaign with Kareena Kapoor to inspire Mumbai Homebuyers
Mumbai: In a strategic move that blends star power with purposeful...
Motivator bags Performance Marketing Media Mandate for Zepto
Mumbai: Motivator, GroupM’s specialist agency focused on high-growth brands, has announced...
RIR Power Electronics names Perry Schugart as Global Marketing and Business Development Executive
Mumbai: RIR Power Electronics Limited, a leading manufacturer of high-power semiconductor...
Jist appoints Sonal Pateria as Senior Reporter
Noida: Jist, a pure-play digital media company, has announced the appointment...
BIG FM introduces Actor Jay Soni as India’s First Digital Jockey for Gujarat
Mumbai: In a groundbreaking move set to redefine digital content experiences, BIG FM, one of India’s leading radio networks, has...
Bitget and FC Barcelona’s Raphinha join forces to spotlight strategic crypto trading
Mumbai: Bitget, a cryptocurrency exchange and Web3 innovator, has launched a...
Google Removes 247 Million Ads in India in 2024, Suspends 2.9 Million Advertiser Accounts
In its latest Annual Ads Safety Report, Google reveals how artificial intelligence, policy enforcement, and global collaboration are redefining digital ad safety...
We plan to enhance our OTT lineup with new originals and movies soon: PR Satheesh
Mazhavil Manorama and Manorama News have emerged as leading players in Kerala's media landscape, showcasing remarkable growth and innovation. Mazhavil...
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...
Why Brands Are Shifting Towards Performance-Based Sponsorship Models for IPL 2025
IPL has become more than just a sporting event, it’s now a full-blown marketing spectacle. It provides brands with a...
TV9 Marathi Expands Reach as First Marathi News Channel on DD Free Dish
Mumbai: Maharashtra’s leading news channel, TV9 Marathi, has achieved a significant milestone that reinforces its brand positioning as ‘Ekmev’ (One...
Divij Sharma takes charge as Head of Engagement at Amazon Prime Video
Mumbai: Divij Sharma has been appointed Head of Engagement at Amazon Prime Video. After a successful six-year stint leading Marketing...
Watch Sundeep Kishan’s latest comedy entertainer Mazaka this Sunday at 6 pm, only on Zee Telugu
Hyderabad: Zee Telugu is thrilled to announce the world television premiere of the super hit movie, Mazaka. The movie received...
Mercedes-Benz India appoints Adfactors PR as Communications Partner
Pune: Mercedes-Benz, India’s most desirable luxury carmaker, has appointed Adfactors PR, the country’s leading communications consultancy, to manage its integrated...
Jatin Varma and Core Team Transition to Advisory Roles at Comic Con India
Mumbai: Comic Con India, the country’s flagship pop culture celebration, is entering a new chapter with a strategic leadership realignment....
NODWIN Gaming names Shefali Johnson as new CEO of Comic Con India
Mumbai: Comic Con India, the country’s flagship celebration of pop culture, has announced a leadership transition with Shefali Johnson appointed...
