The aim of this thesis is to understand how fashion supply chain characteristics affect the imple... more The aim of this thesis is to understand how fashion supply chain characteristics affect the implementation of Corporate Social Responsibility (CSR) at factory level for garment manufacturers in lower labour-cost countries that supply Western high street fashion retailers. The high street fashion industry is one of few sectors under simultaneous pressure for short lead times and low costs. Additionally, increasing global dispersion of garment manufacturing to lower labour-cost countries has led to concerns about worker exploitation and firms are now under pressure to deliver societal goals as well as shareholder profits. CSR represents the business response to minimising the negative societal impact of global business operations; however, the very nature of the fashion supply chain with the pressure on cost and lead time compromises CSR implementation at factory level. The theoretical contribution is the synthesis and categorisation of factors within the context of fashion supply chains that impact both negatively and positively on CSR implementation at factory level in a lower labour-cost country, followed by an understanding of the interplay of global fashion supply chain characteristics and their impact upon CSR implementation at factory level. The inherent conflict between CSR principles and the characteristics of fashion supply chains may be reconciled by moving away from traditional adversarial supply chain relationships and adopting the Supply Chain Management (SCM) philosophy of long-term orientation and shared goals between trading partners. Furthermore, CSR implementation was influenced by product nature, the level of service provided by the supplier and the long-term partnership approach to buyer-supplier relationship management in the Sri Lankan context.
The textile industry is responsible for a significant amount of global CO2 emissions, exceeding t... more The textile industry is responsible for a significant amount of global CO2 emissions, exceeding those from several other sectors such as international aviation and shipping. This article outlines the reasons for the textile industry’s contribution to climate change along with an overview of current trends. Finally, it outlines several measures to reduce its carbon footprint.
Luxury brands, who have built at least part of their value on traditions and heritage, cannot ign... more Luxury brands, who have built at least part of their value on traditions and heritage, cannot ignore the increasing expectations from younger generation on digitalization. How luxury marketing can develop an optimal strategy remains a key question for both managers and practitioners.
Organisations are increasingly keen to communicate their efforts to address sustainability and en... more Organisations are increasingly keen to communicate their efforts to address sustainability and encourage consumers to adopt sustainable behaviours. Fashion retailers have begun to acknowledge and address growing consumer concerns about the negative impact of fibre, fabric and garment production on the environment and workers. This chapter considers how sustainability, in terms of the concept of organic cotton, is communicated to and interpreted by fashion consumers as they evaluate eco-labelling during the purchase decision-making process. It begins with an overview of organic cotton farming methods, followed by a critical analysis of the literature on ethical and conscious consumption, with specific consideration of the barriers and drivers of organic cotton consumption, and how eco-labels affect consumer perceptions of environmental issues. Finally, a summary of the current presence and marketing of organic cotton in the UK fashion market is provided.
This exploratory empirical study elucidates the concept of the ‘augmented store’, namely a physic... more This exploratory empirical study elucidates the concept of the ‘augmented store’, namely a physical retail store modified to accommodate AR technology. It extends previous research into immersive environments and technology-enhanced stores from experimental laboratory settings to a real-life scenario with participating consumers. Qualitative data from interviews and observations of consumers using AR technology in-store are analysed to evidence naturalistic understandings of interactions with, and perceptions of, a physical store enhanced with AR technologies. The findings provide evidence to suggest that consumers experience an enhanced, more immersive and enjoyable perception of the store environment as a consequence of the AR experience. They find interaction with the augmented store to be ‘realistic’, and hedonic motivations for interacting with the immersive store frequently prevail. The AR enhanced store appears to stimulate brand engagement, increasing consumers’ desire to shop at the retailer, which provides managerial opportunities to reinforce brand positioning.
International Journal of Retail & Distribution Management, 2021
Purpose This paper synthesises peer-reviewed published journal articles on augmented reality in r... more Purpose This paper synthesises peer-reviewed published journal articles on augmented reality in retail settings to ascertain the current foci of academic research in this nascent area and develop a conceptual framework to form the basis for a future research agenda. Design/methodology/approach Thematic analysis was conducted on a sample of 76 papers published between 1997 and 2020 identified through a systematic search of high quality peer-reviewed papers. Findings Three major research avenues and theoretical bases emerged: AR adoption-based factors with technology acceptance models, AR user experience design and features that influence consumer behaviour, and AR shopping experience and value theory. The resultant S-O-R-based conceptual framework highlights the functional and experiential elements needed for an effective consumer AR experience, which could be implemented by retailers seeking to engage consumers with an augmented shopping experience and make AR applications financial...
Fast fashion has been widely criticised for its excessive resource use and high generation of tex... more Fast fashion has been widely criticised for its excessive resource use and high generation of textile. To reduce its environmental impacts, numerous efforts have focused on finding sustainable and eco-friendly approaches to textile recycling. However, waste textiles and fibres are still mainly disposed of in landfills or by incineration and thereby pollute the natural environment, as there is still no effective strategy to separate natural fibres from chemical fibres. Herein, we developed a green chemistry strategy for the separation and regeneration of waste textiles at the molecular level. Cellulose/wool keratin composite fibres and multicomponent fibres were regenerated from waste textiles via ionic liquids. Our strategy attempts to reduce the large amount of waste textiles generated by the fast-developing fashion industry and provide a new source of fibres, which can also address the fossil fuel reserve shortages caused by chemical fibre industries and global food shortages caus...
Responding to Tan et al.’s (2009) call for further research on the enactment of innovation and te... more Responding to Tan et al.’s (2009) call for further research on the enactment of innovation and technology adoption within the small business environment and Grant and Perren’s (2002) call for greater paradigmatic variety in the study of small business, in which existing literature is predominantly positivistic, this qualitative study documents the socially constructed reality of multiple actors within an innovation pipeline (Massa and Testa 2008) for a product visualisation technology for online fashion retailing. Fashion became the fastest growing and most popular category of consumer goods bought online in the UK (Mintel 2012), but suffers from a high product return rate (Ratcliff 2014), largely due to the lack of try-on, touch and feel possibilities. Advances in image interactivity technology (IIT) such as 360° spin, zoom, catwalk videos and virtual fitting rooms enable fashion retailers to provide consumers with enhanced visual information to evaluate the properties of the item ...
The aim of this thesis is to understand how fashion supply chain characteristics affect the imple... more The aim of this thesis is to understand how fashion supply chain characteristics affect the implementation of Corporate Social Responsibility (CSR) at factory level for garment manufacturers in lower labour-cost countries that supply Western high street fashion retailers. The high street fashion industry is one of few sectors under simultaneous pressure for short lead times and low costs. Additionally, increasing global dispersion of garment manufacturing to lower labour-cost countries has led to concerns about worker exploitation and firms are now under pressure to deliver societal goals as well as shareholder profits. CSR represents the business response to minimising the negative societal impact of global business operations; however, the very nature of the fashion supply chain with the pressure on cost and lead time compromises CSR implementation at factory level. The theoretical contribution is the synthesis and categorisation of factors within the context of fashion supply chains that impact both negatively and positively on CSR implementation at factory level in a lower labour-cost country, followed by an understanding of the interplay of global fashion supply chain characteristics and their impact upon CSR implementation at factory level. The inherent conflict between CSR principles and the characteristics of fashion supply chains may be reconciled by moving away from traditional adversarial supply chain relationships and adopting the Supply Chain Management (SCM) philosophy of long-term orientation and shared goals between trading partners. Furthermore, CSR implementation was influenced by product nature, the level of service provided by the supplier and the long-term partnership approach to buyer-supplier relationship management in the Sri Lankan context.
The textile industry is responsible for a significant amount of global CO2 emissions, exceeding t... more The textile industry is responsible for a significant amount of global CO2 emissions, exceeding those from several other sectors such as international aviation and shipping. This article outlines the reasons for the textile industry’s contribution to climate change along with an overview of current trends. Finally, it outlines several measures to reduce its carbon footprint.
Luxury brands, who have built at least part of their value on traditions and heritage, cannot ign... more Luxury brands, who have built at least part of their value on traditions and heritage, cannot ignore the increasing expectations from younger generation on digitalization. How luxury marketing can develop an optimal strategy remains a key question for both managers and practitioners.
Organisations are increasingly keen to communicate their efforts to address sustainability and en... more Organisations are increasingly keen to communicate their efforts to address sustainability and encourage consumers to adopt sustainable behaviours. Fashion retailers have begun to acknowledge and address growing consumer concerns about the negative impact of fibre, fabric and garment production on the environment and workers. This chapter considers how sustainability, in terms of the concept of organic cotton, is communicated to and interpreted by fashion consumers as they evaluate eco-labelling during the purchase decision-making process. It begins with an overview of organic cotton farming methods, followed by a critical analysis of the literature on ethical and conscious consumption, with specific consideration of the barriers and drivers of organic cotton consumption, and how eco-labels affect consumer perceptions of environmental issues. Finally, a summary of the current presence and marketing of organic cotton in the UK fashion market is provided.
This exploratory empirical study elucidates the concept of the ‘augmented store’, namely a physic... more This exploratory empirical study elucidates the concept of the ‘augmented store’, namely a physical retail store modified to accommodate AR technology. It extends previous research into immersive environments and technology-enhanced stores from experimental laboratory settings to a real-life scenario with participating consumers. Qualitative data from interviews and observations of consumers using AR technology in-store are analysed to evidence naturalistic understandings of interactions with, and perceptions of, a physical store enhanced with AR technologies. The findings provide evidence to suggest that consumers experience an enhanced, more immersive and enjoyable perception of the store environment as a consequence of the AR experience. They find interaction with the augmented store to be ‘realistic’, and hedonic motivations for interacting with the immersive store frequently prevail. The AR enhanced store appears to stimulate brand engagement, increasing consumers’ desire to shop at the retailer, which provides managerial opportunities to reinforce brand positioning.
International Journal of Retail & Distribution Management, 2021
Purpose This paper synthesises peer-reviewed published journal articles on augmented reality in r... more Purpose This paper synthesises peer-reviewed published journal articles on augmented reality in retail settings to ascertain the current foci of academic research in this nascent area and develop a conceptual framework to form the basis for a future research agenda. Design/methodology/approach Thematic analysis was conducted on a sample of 76 papers published between 1997 and 2020 identified through a systematic search of high quality peer-reviewed papers. Findings Three major research avenues and theoretical bases emerged: AR adoption-based factors with technology acceptance models, AR user experience design and features that influence consumer behaviour, and AR shopping experience and value theory. The resultant S-O-R-based conceptual framework highlights the functional and experiential elements needed for an effective consumer AR experience, which could be implemented by retailers seeking to engage consumers with an augmented shopping experience and make AR applications financial...
Fast fashion has been widely criticised for its excessive resource use and high generation of tex... more Fast fashion has been widely criticised for its excessive resource use and high generation of textile. To reduce its environmental impacts, numerous efforts have focused on finding sustainable and eco-friendly approaches to textile recycling. However, waste textiles and fibres are still mainly disposed of in landfills or by incineration and thereby pollute the natural environment, as there is still no effective strategy to separate natural fibres from chemical fibres. Herein, we developed a green chemistry strategy for the separation and regeneration of waste textiles at the molecular level. Cellulose/wool keratin composite fibres and multicomponent fibres were regenerated from waste textiles via ionic liquids. Our strategy attempts to reduce the large amount of waste textiles generated by the fast-developing fashion industry and provide a new source of fibres, which can also address the fossil fuel reserve shortages caused by chemical fibre industries and global food shortages caus...
Responding to Tan et al.’s (2009) call for further research on the enactment of innovation and te... more Responding to Tan et al.’s (2009) call for further research on the enactment of innovation and technology adoption within the small business environment and Grant and Perren’s (2002) call for greater paradigmatic variety in the study of small business, in which existing literature is predominantly positivistic, this qualitative study documents the socially constructed reality of multiple actors within an innovation pipeline (Massa and Testa 2008) for a product visualisation technology for online fashion retailing. Fashion became the fastest growing and most popular category of consumer goods bought online in the UK (Mintel 2012), but suffers from a high product return rate (Ratcliff 2014), largely due to the lack of try-on, touch and feel possibilities. Advances in image interactivity technology (IIT) such as 360° spin, zoom, catwalk videos and virtual fitting rooms enable fashion retailers to provide consumers with enhanced visual information to evaluate the properties of the item ...
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Papers by Patsy Perry