MSc in Marketing

The MScMARK program held a delightful Get-Together event to celebrate the completion of MScMARK 2023-24 at the end of May, which is the first intake of our program. It was a wonderful occasion where students and faculty members came together to mark this significant milestone. 

At the event, we are honored to have Mr. Chris Tsang, Assistant Dean (Administration) & MSc Program Director and Prof. Kristiaan Helsen, the Academic Director of the MScMARK Program, deliver inspiring speeches highlighting the achievements of our students and the exciting journey ahead. Our talented students, Jimmy and Scarlette, did a fantastic job as the MC. Also, a special highlight was a musical performance by our student Jack. His guitar playing and singing added joy and celebration to the event.

The event provided a great opportunity for students and faculty to mingle and share their experiences. It also provided a platform to express our deep appreciation to the Student Committee for their valuable contributions throughout the year. 

We are proud of our students and look forward to their continued success in the Marketing field or other domains after graduation. Here's to many more achievements and memorable moments together!

We are honored to have esteemed speakers, Dr. Charikleia Kaffe from the Boston Consulting Group and Ms. Despina Karatzias from the Victoria Tourism Industry Council share their invaluable insights. The seminar engaged in an enriching discussion on brand loyalty, forming communities, and crisis management, all within the context of the pop culture phenomenon that is Taylor Swift! 

The seminar kicked off with an engaging icebreaker session hosted by our MScMARK student, Miko SUPERABLE. Students actively participated, answering questions about Taylor Swift's impact. Following the icebreaker, we were privileged to hear from our speakers Charikleia Kaffe and Despina Karatzias. The seminar concluded with a panel discussion and an interactive Q&A session led by Miko. Prof. Joseph Salvacruz delivered closing remarks, leaving us inspired and motivated. 

Thank you to our insightful speakers, enthusiastic participants, and everyone involved in making this event a huge success!

We are delighted to announce that our MScMARK students, Julia HUYNH, Miko SUPERABLE, and Ralph ZHENG, emerged as champions at the 2024 Institute for Supply Management Hong Kong (ISM-HK) Student Case Competition. 

The competition focused on a real-life case of supplier risk management with a sustainability theme. It provided an excellent opportunity for students to apply their classroom knowledge to real-world business scenarios. Their dedication and hard work allowed them to successfully stand out among more than 70 teams and over 350 students. We extend our congratulations to these three MScMARK students for their outstanding performance and remarkable achievement.