FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge th... more FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge the realistic differences between the Urban and Rural households for the various selected products. Here the selected products includes-Television, Refrigerator, Cell phone, Hair oil, Shampoo, Soap, Toothpaste, Edible oil and Detergent Powder. For the comparative study of the Urban and Rural customers researcher have done the survey of the 60 of urban households and 60 of rural households. Descriptive Research Design was used. Where both Primary data and Secondary data were collected and analyzed. In the collection of primary data Personal interview of urban and rural households (nearby of Vadodara) through the Questionnaire tool were used. For these selected products, in the urban area high brand diversity compared to the rural area were found. From study it was found that there are brand differences between the urban and rural households for the each selected products. The urban househol...
Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state ... more Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state government in India to attract foreign investment for development of Gujarat. Based on the theme-Gujarat Going Global and aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makers; the summit served as a perfect platform to understand and explore business opportunities with the State of Gujarat. The main objective of this study is to check the perception of the Ahmadabad youth toward Gujarat summit. Primary data was collected to conduct the study as it helps to derive more authentic conclusions from the findings. Our respondents are from Ahmadabad & Gandhinagar area. We had used descriptive (Single Cross Sectional) research design in our research. The samples were selected by using Convince sampling (Non Probability sampling). We had taken 384 respondents in our survey. We had used Descriptive statics, Reliability analysis, Rank Anal...
Performance appraisal is a formal, structured system that compares employee performance to establ... more Performance appraisal is a formal, structured system that compares employee performance to established standards. Assessment of job performance is shared with employees being appraised through one of several primary methods of performance appraisals. Elements in performance appraisal methods are tailored to the organization's employees, jobs, and structure. A customized and relevant Review System was prepared which would fulfill both the needs of Management and Employees. The Self Review Form and Peer Feedback form was designed and then sessions were conducted to make the employees understand the Process and importance of Performance Review. Then as scheduled the one-one meeting between the employee and their respective Team Leader was conducted and the final report was prepared. This Review would help Employees in their upcoming Performance Appraisal where the hikes, incentives etc would be based on their targets set at the time of Review.
Telecom industry in 2010-11 was sailing through many good and bad times. With the launch of 3G la... more Telecom industry in 2010-11 was sailing through many good and bad times. With the launch of 3G last year people had one more new item on their menu. Amidst of all turbulence, inflation going all time high, food crisis, never ending corruption scams. The New Year has something special; Pan India was gifted with the coveted possession of the Mobile number portability (MNP) on Jan 20, 2011 by TRAI which was implemented way back in 1999 in countries like Hong Kong. Objective behind the study is to know impact on attitude of cellular phone users toward Mobile number Portability demographic characteristic wise. What they think or perceived about this option, structured questionnaire used to underlying facts. Data were collected through survey, for reliability of that data statically tool of reliability test which show that whatever the data collected is reliable was performed. Researcher also applied Descriptive test to know underlying factor of using mobile number portability. To know si...
Bearing a long shiny heritage of cosmetic and beauty, range of makeup products are being used by ... more Bearing a long shiny heritage of cosmetic and beauty, range of makeup products are being used by women since ancient days and Indian women are no exception. Today it appears to be a booming industry in India and moving towards becoming the largest cosmetic consuming market in a next few decades. The cosmetics market in India is growing at 15-20% annually, twice as fast as that of the U. S. and European markets. Many Internationals and National companies are expanding their product range in response to the growing demand of Beauty Products by different strata of consumers. Teenagers have become more conscious about their appearance than ever before and skin whitening products are driving the trend in Indian market. Through this Research the researchers have made a humble attempt to predict the shopping related behavior of women for beauty products and the Impact Visual Merchandising can have on store selection and purchase decision. Quantitative techniques of Research are used in thi...
This research paper tries to represent the understanding about the consumers’ awareness and perce... more This research paper tries to represent the understanding about the consumers’ awareness and perception towards on line shopping in the area of Ahmadabad. In the 21st century the life of consumers becomes hard and fast, they found lack of time. At the same time growth of information technology and availability of internet help the Indian consumer a lot now a day. The main objective of this paper is to study factors which motivate people to go for online buying and which factors stop them to do so. Reasons especially relating to security, lack of time and expenditures etc impact over consumer decision making. The gender difference is also considered for analyzing the perception for online buying preference. To attain this objective, a questionnaire was sent out to our respondents by e-mail as well as we fill it by face to face meeting with respondents. The data was then submitted to multivariate statistical analysis. The main results of this research demonstrate people prefer to get i...
IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 2016
At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in ... more At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in India. Organized retail sector is growing at sound rate. Foreign players are also motivated to enter in to Indian market, which ultimately increase the competition at domestic market. Our Prime Minister Narendra modi declared 100% FDI in retail sector. Due to this tuff competition and dynamics of consumer behavior organized retail store owners need to observe human force management at their work place. They need to observe motivation, compensation and performance evaluation systems and its impact over human force. Present paper attempt to analyze this by taking 200 samples from different cities of Gujarat. For this research descriptive single cross sectional research design was selected. Hypothesis and co relationship between two factors where done. In conclusion Workplace flexibility, flexi timings, job promotions opportunity, job enlargement & enrichment, fairly monetary targets and sa...
Impulse buying has been defined as a spontaneous, immediate purchase without pre-shopping intenti... more Impulse buying has been defined as a spontaneous, immediate purchase without pre-shopping intentions either to buy a specific product category or to fulfill a specific buying task. Apparel industry is one of the primary segments of our Indian economy and one of the largest sources of foreign exchange earnings. This industry contributes around 4 per cent of the GDP, 20 per cent of industrial output, and slightly more than 30 per cent of export earnings. This apparel industry provides employment to about 38 million people. For this researcher has used the questionnaire which include quantitative research. The sampling method is Non-probability sampling technique, in that convenience sampling is used. The collected data has been analyzed with the use of descriptive statistics and inferential statistics. As in the research there is no significant difference between fashion involvement, pre-decision process of purchase and post-purchase among various age groups, family.
Social media is a web based technology to facilitate social interaction between large groups of p... more Social media is a web based technology to facilitate social interaction between large groups of people through some type of network. In common widely used network is the Internet. There are various different forms and types of social media platforms are available. The primary objective of this paper was to study the youth's attitude towards social media. A sample of 250 students from Vadodara was selected for the preparation of this paper. A descriptive research design was used. A structured questionnaire was developed and college students are approached for data collection. Some of the outcomes of the surveys are, Social media becomes a primary need for the current generation. What's Up, YouTube, Instagram, Twiter, and Facebook are becoming an important part of a day to day life. The primary source of information about different social media apps is friend groups with whom youngsters spend their time and they access social media accounts through their smart phones.
Banking as a one of the fast growing service industry is highly customer oriented. Customer satis... more Banking as a one of the fast growing service industry is highly customer oriented. Customer satisfaction is the key for the success of business of any bank. In the 21 st century the life of customers becomes hard and fast, they found lack of time this creates requirements of fast and accurate services at bank. Primary objective of this paper is to discuss the impact of banking service quality dimensions on customer satisfaction at SBI bank at vadodara city. 200 customers of SBI Bank were chosen and data was collected with the help of structured questionnaire. Customer satisfaction is the dependent variable and the five dimensions of service qualities are independent variables. The sampling method was Non-probability sampling technique, in that convenience sampling was used. Collected data has been analyzed by SPSS19 using various test to identify the impact of service quality on customer satisfaction. The ANOVA test showed that there was a significant correlation between various banking service qualities and customer satisfaction.
Conversion of problem in to opportunity is the key to success. At Vadodara more than750.00 M.T./P... more Conversion of problem in to opportunity is the key to success. At Vadodara more than750.00 M.T./Per Day Municipality Solid Waste generated. MSW contains recyclables paper, plastic, glass, metals, etc., people see this waste generation as problem but a true entrepreneur always try to see opportunity in a problem which he and his company face, marketer need to identify the latent want which is existed and not fulfilled by any product. If he successes in convincing the customers about the product and its use and its important he is the king. In India we have habit of reading news papers every day in the early morning. It is like a Indians custom to take Tea while reading a news paper in early morning. We called the old news papers as pasti in India. And it has no use after one day life. Here pastiwala.com provides the solution to each household to clear the pasti as per their convenience. Secondary data were used to understand the success story of pastiwala.com. So real marketer converts problem in to the opportunities to get the success in the competitive market
On 2nd October, 2014 Prime Minister Mr. Narendra Modi launched Swachh Bharat Abhiyan on 2/10/2014... more On 2nd October, 2014 Prime Minister Mr. Narendra Modi launched Swachh Bharat Abhiyan on 2/10/2014 with a vision to dedicate Clean India on 150th birth anniversary of Mahatma Gandhi on 2/10/2019. Mahatma Gandhi Swachhata Mission is integrated with Swachh Bharat Abhiyan towards realizing this laudable vision. Gujarat Government launched Mahatma Gandhi Swachhata Mission on 26/02/2014 with a vision to make Gujarat open defecation free, Zero waste, dust free and green. In this context it is important to analyze marketing strategy and media usage of this scheme. Primary objective of this paper is to analyze various marketing strategies in terms of slogans, symbols and type of media usage and its effectiveness. Some of the success stories of swachhata mission is also analyzed in the context of marketing. A critical analysis will help in identifying pros and cons of such strategies and concluding with further recommendations.
RESEARCH HUB -International Multidisciplinary Research Journal (RHIMRJ)
Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state ... more Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state government in India to attract foreign investment for development of Gujarat. Based on the theme-Gujarat Going Global and aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makers; the summit served as a perfect platform to understand and explore business opportunities with the State of Gujarat. The main objective of this study is to check the perception of the Ahmadabad youth toward Gujarat summit. Primary data was collected to conduct the study as it helps to derive more authentic conclusions from the findings. Our respondents are from Ahmadabad & Gandhinagar area. We had used descriptive (Single Cross Sectional) research design in our research. The samples were selected by using Convince sampling (Non Probability sampling). We had taken 384 respondents in our survey. We had used Descriptive statics, Reliability analysis, Rank Analysis, Chi-square analysis, Anova and Independent T-Test for our research.
At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in ... more At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in India. Organized retail sector is growing at sound rate. Foreign players are also motivated to enter in to Indian market, which ultimately increase the competition at domestic market. Our Prime Minister Narendra modi declared 100% FDI in retail sector. Due to this tuff competition and dynamics of consumer behavior organized retail store owners need to observe human force management at their work place. They need to observe motivation, compensation and performance evaluation systems and its impact over human force. Present paper attempt to analyze this by taking 200 samples from different cities of Gujarat. For this research descriptive single cross sectional research design was selected. Hypothesis and co relationship between two factors where done. In conclusion Workplace flexibility, flexi timings, job promotions opportunity, job enlargement & enrichment, fairly monetary targets and salary & gift or compensations will motivate the employees at organized retail sector.
Abstract: FMCG industry is very growing sector of the Indian economy. This study was undertaken t... more Abstract: FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge the realistic differences between the Urban and Rural households for the various selected products. Here the selected products includes- Television, Refrigerator, Cell phone, Hair oil, Shampoo, Soap, Toothpaste, Edible oil and Detergent Powder. For the comparative study of the Urban and Rural customers researcher have done the survey of the 60 of urban households and 60 of rural households. Descriptive Research Design was used. Where both Primary data and Secondary data were collected and analyzed. In the collection of primary data Personal interview of urban and rural households (nearby of Vadodara) through the Questionnaire tool were used. For these selected products, in the urban area high brand diversity compared to the rural area were found. From study it was found that there are brand differences between the urban and rural households for the each selected products. The urban households give the highly importance to the Satisfaction, Value for Money and Praise from friends. Whereas rural households give the high importance to the satisfaction and value for money, while praise from friends is less important for them compared to the urban households.
FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge th... more FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge the realistic differences between the Urban and Rural households for the various selected products. Here the selected products includes-Television, Refrigerator, Cell phone, Hair oil, Shampoo, Soap, Toothpaste, Edible oil and Detergent Powder. For the comparative study of the Urban and Rural customers researcher have done the survey of the 60 of urban households and 60 of rural households. Descriptive Research Design was used. Where both Primary data and Secondary data were collected and analyzed. In the collection of primary data Personal interview of urban and rural households (nearby of Vadodara) through the Questionnaire tool were used. For these selected products, in the urban area high brand diversity compared to the rural area were found. From study it was found that there are brand differences between the urban and rural households for the each selected products. The urban househol...
Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state ... more Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state government in India to attract foreign investment for development of Gujarat. Based on the theme-Gujarat Going Global and aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makers; the summit served as a perfect platform to understand and explore business opportunities with the State of Gujarat. The main objective of this study is to check the perception of the Ahmadabad youth toward Gujarat summit. Primary data was collected to conduct the study as it helps to derive more authentic conclusions from the findings. Our respondents are from Ahmadabad & Gandhinagar area. We had used descriptive (Single Cross Sectional) research design in our research. The samples were selected by using Convince sampling (Non Probability sampling). We had taken 384 respondents in our survey. We had used Descriptive statics, Reliability analysis, Rank Anal...
Performance appraisal is a formal, structured system that compares employee performance to establ... more Performance appraisal is a formal, structured system that compares employee performance to established standards. Assessment of job performance is shared with employees being appraised through one of several primary methods of performance appraisals. Elements in performance appraisal methods are tailored to the organization's employees, jobs, and structure. A customized and relevant Review System was prepared which would fulfill both the needs of Management and Employees. The Self Review Form and Peer Feedback form was designed and then sessions were conducted to make the employees understand the Process and importance of Performance Review. Then as scheduled the one-one meeting between the employee and their respective Team Leader was conducted and the final report was prepared. This Review would help Employees in their upcoming Performance Appraisal where the hikes, incentives etc would be based on their targets set at the time of Review.
Telecom industry in 2010-11 was sailing through many good and bad times. With the launch of 3G la... more Telecom industry in 2010-11 was sailing through many good and bad times. With the launch of 3G last year people had one more new item on their menu. Amidst of all turbulence, inflation going all time high, food crisis, never ending corruption scams. The New Year has something special; Pan India was gifted with the coveted possession of the Mobile number portability (MNP) on Jan 20, 2011 by TRAI which was implemented way back in 1999 in countries like Hong Kong. Objective behind the study is to know impact on attitude of cellular phone users toward Mobile number Portability demographic characteristic wise. What they think or perceived about this option, structured questionnaire used to underlying facts. Data were collected through survey, for reliability of that data statically tool of reliability test which show that whatever the data collected is reliable was performed. Researcher also applied Descriptive test to know underlying factor of using mobile number portability. To know si...
Bearing a long shiny heritage of cosmetic and beauty, range of makeup products are being used by ... more Bearing a long shiny heritage of cosmetic and beauty, range of makeup products are being used by women since ancient days and Indian women are no exception. Today it appears to be a booming industry in India and moving towards becoming the largest cosmetic consuming market in a next few decades. The cosmetics market in India is growing at 15-20% annually, twice as fast as that of the U. S. and European markets. Many Internationals and National companies are expanding their product range in response to the growing demand of Beauty Products by different strata of consumers. Teenagers have become more conscious about their appearance than ever before and skin whitening products are driving the trend in Indian market. Through this Research the researchers have made a humble attempt to predict the shopping related behavior of women for beauty products and the Impact Visual Merchandising can have on store selection and purchase decision. Quantitative techniques of Research are used in thi...
This research paper tries to represent the understanding about the consumers’ awareness and perce... more This research paper tries to represent the understanding about the consumers’ awareness and perception towards on line shopping in the area of Ahmadabad. In the 21st century the life of consumers becomes hard and fast, they found lack of time. At the same time growth of information technology and availability of internet help the Indian consumer a lot now a day. The main objective of this paper is to study factors which motivate people to go for online buying and which factors stop them to do so. Reasons especially relating to security, lack of time and expenditures etc impact over consumer decision making. The gender difference is also considered for analyzing the perception for online buying preference. To attain this objective, a questionnaire was sent out to our respondents by e-mail as well as we fill it by face to face meeting with respondents. The data was then submitted to multivariate statistical analysis. The main results of this research demonstrate people prefer to get i...
IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 2016
At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in ... more At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in India. Organized retail sector is growing at sound rate. Foreign players are also motivated to enter in to Indian market, which ultimately increase the competition at domestic market. Our Prime Minister Narendra modi declared 100% FDI in retail sector. Due to this tuff competition and dynamics of consumer behavior organized retail store owners need to observe human force management at their work place. They need to observe motivation, compensation and performance evaluation systems and its impact over human force. Present paper attempt to analyze this by taking 200 samples from different cities of Gujarat. For this research descriptive single cross sectional research design was selected. Hypothesis and co relationship between two factors where done. In conclusion Workplace flexibility, flexi timings, job promotions opportunity, job enlargement & enrichment, fairly monetary targets and sa...
Impulse buying has been defined as a spontaneous, immediate purchase without pre-shopping intenti... more Impulse buying has been defined as a spontaneous, immediate purchase without pre-shopping intentions either to buy a specific product category or to fulfill a specific buying task. Apparel industry is one of the primary segments of our Indian economy and one of the largest sources of foreign exchange earnings. This industry contributes around 4 per cent of the GDP, 20 per cent of industrial output, and slightly more than 30 per cent of export earnings. This apparel industry provides employment to about 38 million people. For this researcher has used the questionnaire which include quantitative research. The sampling method is Non-probability sampling technique, in that convenience sampling is used. The collected data has been analyzed with the use of descriptive statistics and inferential statistics. As in the research there is no significant difference between fashion involvement, pre-decision process of purchase and post-purchase among various age groups, family.
Social media is a web based technology to facilitate social interaction between large groups of p... more Social media is a web based technology to facilitate social interaction between large groups of people through some type of network. In common widely used network is the Internet. There are various different forms and types of social media platforms are available. The primary objective of this paper was to study the youth's attitude towards social media. A sample of 250 students from Vadodara was selected for the preparation of this paper. A descriptive research design was used. A structured questionnaire was developed and college students are approached for data collection. Some of the outcomes of the surveys are, Social media becomes a primary need for the current generation. What's Up, YouTube, Instagram, Twiter, and Facebook are becoming an important part of a day to day life. The primary source of information about different social media apps is friend groups with whom youngsters spend their time and they access social media accounts through their smart phones.
Banking as a one of the fast growing service industry is highly customer oriented. Customer satis... more Banking as a one of the fast growing service industry is highly customer oriented. Customer satisfaction is the key for the success of business of any bank. In the 21 st century the life of customers becomes hard and fast, they found lack of time this creates requirements of fast and accurate services at bank. Primary objective of this paper is to discuss the impact of banking service quality dimensions on customer satisfaction at SBI bank at vadodara city. 200 customers of SBI Bank were chosen and data was collected with the help of structured questionnaire. Customer satisfaction is the dependent variable and the five dimensions of service qualities are independent variables. The sampling method was Non-probability sampling technique, in that convenience sampling was used. Collected data has been analyzed by SPSS19 using various test to identify the impact of service quality on customer satisfaction. The ANOVA test showed that there was a significant correlation between various banking service qualities and customer satisfaction.
Conversion of problem in to opportunity is the key to success. At Vadodara more than750.00 M.T./P... more Conversion of problem in to opportunity is the key to success. At Vadodara more than750.00 M.T./Per Day Municipality Solid Waste generated. MSW contains recyclables paper, plastic, glass, metals, etc., people see this waste generation as problem but a true entrepreneur always try to see opportunity in a problem which he and his company face, marketer need to identify the latent want which is existed and not fulfilled by any product. If he successes in convincing the customers about the product and its use and its important he is the king. In India we have habit of reading news papers every day in the early morning. It is like a Indians custom to take Tea while reading a news paper in early morning. We called the old news papers as pasti in India. And it has no use after one day life. Here pastiwala.com provides the solution to each household to clear the pasti as per their convenience. Secondary data were used to understand the success story of pastiwala.com. So real marketer converts problem in to the opportunities to get the success in the competitive market
On 2nd October, 2014 Prime Minister Mr. Narendra Modi launched Swachh Bharat Abhiyan on 2/10/2014... more On 2nd October, 2014 Prime Minister Mr. Narendra Modi launched Swachh Bharat Abhiyan on 2/10/2014 with a vision to dedicate Clean India on 150th birth anniversary of Mahatma Gandhi on 2/10/2019. Mahatma Gandhi Swachhata Mission is integrated with Swachh Bharat Abhiyan towards realizing this laudable vision. Gujarat Government launched Mahatma Gandhi Swachhata Mission on 26/02/2014 with a vision to make Gujarat open defecation free, Zero waste, dust free and green. In this context it is important to analyze marketing strategy and media usage of this scheme. Primary objective of this paper is to analyze various marketing strategies in terms of slogans, symbols and type of media usage and its effectiveness. Some of the success stories of swachhata mission is also analyzed in the context of marketing. A critical analysis will help in identifying pros and cons of such strategies and concluding with further recommendations.
RESEARCH HUB -International Multidisciplinary Research Journal (RHIMRJ)
Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state ... more Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state government in India to attract foreign investment for development of Gujarat. Based on the theme-Gujarat Going Global and aimed at bringing together business leaders, investors, corporations, thought leaders, policy and opinion makers; the summit served as a perfect platform to understand and explore business opportunities with the State of Gujarat. The main objective of this study is to check the perception of the Ahmadabad youth toward Gujarat summit. Primary data was collected to conduct the study as it helps to derive more authentic conclusions from the findings. Our respondents are from Ahmadabad & Gandhinagar area. We had used descriptive (Single Cross Sectional) research design in our research. The samples were selected by using Convince sampling (Non Probability sampling). We had taken 384 respondents in our survey. We had used Descriptive statics, Reliability analysis, Rank Analysis, Chi-square analysis, Anova and Independent T-Test for our research.
At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in ... more At the beginning of 21st century, Indian retail sector is one of the fastest emerging sectors in India. Organized retail sector is growing at sound rate. Foreign players are also motivated to enter in to Indian market, which ultimately increase the competition at domestic market. Our Prime Minister Narendra modi declared 100% FDI in retail sector. Due to this tuff competition and dynamics of consumer behavior organized retail store owners need to observe human force management at their work place. They need to observe motivation, compensation and performance evaluation systems and its impact over human force. Present paper attempt to analyze this by taking 200 samples from different cities of Gujarat. For this research descriptive single cross sectional research design was selected. Hypothesis and co relationship between two factors where done. In conclusion Workplace flexibility, flexi timings, job promotions opportunity, job enlargement & enrichment, fairly monetary targets and salary & gift or compensations will motivate the employees at organized retail sector.
Abstract: FMCG industry is very growing sector of the Indian economy. This study was undertaken t... more Abstract: FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge the realistic differences between the Urban and Rural households for the various selected products. Here the selected products includes- Television, Refrigerator, Cell phone, Hair oil, Shampoo, Soap, Toothpaste, Edible oil and Detergent Powder. For the comparative study of the Urban and Rural customers researcher have done the survey of the 60 of urban households and 60 of rural households. Descriptive Research Design was used. Where both Primary data and Secondary data were collected and analyzed. In the collection of primary data Personal interview of urban and rural households (nearby of Vadodara) through the Questionnaire tool were used. For these selected products, in the urban area high brand diversity compared to the rural area were found. From study it was found that there are brand differences between the urban and rural households for the each selected products. The urban households give the highly importance to the Satisfaction, Value for Money and Praise from friends. Whereas rural households give the high importance to the satisfaction and value for money, while praise from friends is less important for them compared to the urban households.
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Papers by Dr. Sandipkumar G Prajapati