The argument of this article is that persuasion is a topic largely neglected by anthropologists, ... more The argument of this article is that persuasion is a topic largely neglected by anthropologists, who prefer to see human behavior as conforming to cultural rules or driven by social forces. Drawing on his experience in the advertising business in Japan, the author examines persuasion in light of cultural heuristics available to would-be persuaders striving to create different types of social relationships.
WE LIVE IN A WORLD where advertising is pervasive. In this proposition, moreover, "w... more WE LIVE IN A WORLD where advertising is pervasive. In this proposition, moreover, "world" has a literal referent. Advertising with its Siamese twin, popular culture,1 is one of the great shapers of the visible and material world of urban life worldwide. It is one of the core elements in ...
The author , an anthropologist living in Jap3n , recalls his own experiences of academic training... more The author , an anthropologist living in Jap3n , recalls his own experiences of academic training and research , and his transition to independent researcher and commercial copywriter . He encourages academic researchers to develop their own strategies fbr work , and to use their training as a fbundation fbr survival outside the academy , if their academic ambitions cannot be fMfilled by a secure academic job.
The argument of this article is that persuasion is a topic largely neglected by anthropologists, ... more The argument of this article is that persuasion is a topic largely neglected by anthropologists, who prefer to see human behavior as conforming to cultural rules or driven by social forces. Drawing on his experience in the advertising business in Japan, the author examines persuasion in light of cultural heuristics available to would-be persuaders striving to create different types of social relationships.
WE LIVE IN A WORLD where advertising is pervasive. In this proposition, moreover, "w... more WE LIVE IN A WORLD where advertising is pervasive. In this proposition, moreover, "world" has a literal referent. Advertising with its Siamese twin, popular culture,1 is one of the great shapers of the visible and material world of urban life worldwide. It is one of the core elements in ...
The author , an anthropologist living in Jap3n , recalls his own experiences of academic training... more The author , an anthropologist living in Jap3n , recalls his own experiences of academic training and research , and his transition to independent researcher and commercial copywriter . He encourages academic researchers to develop their own strategies fbr work , and to use their training as a fbundation fbr survival outside the academy , if their academic ambitions cannot be fMfilled by a secure academic job.
A presentation prepared for the AnthroCamp writing ethnography workshop at National Tsing Hua Uni... more A presentation prepared for the AnthroCamp writing ethnography workshop at National Tsing Hua University, July 4, 2017. The target are young Chinese scholars, PhD candidates or post-Docs at the stage of writing up their research
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