Books by Sylwester Bialowas
PUEB Press, 2022
Business tendency surveys provide information which is valuable to the respond- ents themselves ... more Business tendency surveys provide information which is valuable to the respond- ents themselves as well as to economic policy makers and analysts. This is the area of special interest for economists working in governments, national banks, statistical offices and for scientists.
CIRET international conferences are the meeting place for top scientists from all over the world and they successfully integrate academic and business commu- nity involved in business survey and business cycles. The conferences are held every other year, the academics from Poland have been involved in these events for more than 30 years. Year 2021 was special for two reasons: the conference was held in Poland, and it was the first online conference in CIRET history.
The book contains a selection of topics that have been discussed at 35th CIRET Conference titled Economic Tendency Surveys And Economic Policy: Measur- ing Output Gaps and Growth Potentials, which took place from 15 to 17 Sep- tember 2021 in Poznań, Poland.1
The conference had 72 participants from 23 countries. It was organized together by KOF/CIRET (Switzerland) and Poznań University of Economics and Business (Poland). Part of the event was the Pre-Conference Workshop “Globalization and Economic Statistics: Challenges and Opportunities” organized by the United Na- tions Statistics Division (UNSD—USA), Poznań University of Economics and Business (Poland), and the KOF Swiss Economic Institute (Switzerland).
The CIRET organization committee:
• Jan-Egbert Sturm (KOF), • Vagner Ardeo (FGV),
• Klaus Abberger (KOF),
• Katharina Bloch (KOF), • Simone Egloff (KOF).
The PUEB local organization committee:
• Sylwester Białowąs,
• Jacek Jankiewicz,
• Robert Skikiewicz,
• Zuzanna Urbanowicz.
The Pre-Conference Workshop organization committee:
• Jan-Egbert Sturm (KOF/CIRET), • Klaus Abberger (KOF/CIRET),
• Katharina Bloch (KOF/CIRET), • Simone Egloff (KOF/CIRET),
• Herman Smith (United Nations), • Ilaria di Matteo (United Nations), • Sylwester Białowąs (PUEB),
• Jacek Jankiewicz (PUEB),
• Robert Skikiewicz (PUEB),
• Zuzanna Urbanowicz (PUEB).
The research area of all papers is the economic tendency surveys. The selection is driven around two goals. The first is to develop and improve research methods used in business tendency research, while the second is the assessment of the current situation. These goals are reflected in the structure of the book. The first part contains articles on the method in the articles, both trends related to the research of methods are presented, as well as the use regarding a broad range of methods applied in assessing the market economic situation. The second part of the book is focused on the use of methods and situation assessment.
In the nine papers presented, the variety within the scientific area of busi- ness tendency is shown. The publication was possible thanks to the project 20031P0DE62F financed by Narodowy Bank Polski.
Sylwester Białowąs
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Managing Economic Innovations - Methods and Instruments (ed. R. Romanowski), 2019
The paper presents the method of measuring electrodermal activity (EDA), its essential elements, ... more The paper presents the method of measuring electrodermal activity (EDA), its essential elements, assumptions related to the concept, and its possibilities in marketing research. The article also discusses examples of using EDA, together with other measurement methods. The aim of this chapter is also to present the methods of EDA measurement and to discuss the basic indicators and their interpretation.
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Managing Economic Innovations - Methods and Instruments (ed. R. Romanowski), 2019
Understanding the cognitive processes of consumers, such as attention or perception, can help ori... more Understanding the cognitive processes of consumers, such as attention or perception, can help orient marketing activities in such a way that the information provided to recipients is delivered in the most effective way possible. Neu-romarketing methods-in contrast to conventional methods-enable scientists to measure the subconscious reactions in response to stimuli, thereby giving insight into decision-making processes, consumer preferences or motivations. One of the most commonly used methods of this type is eye-tracking. In recent years, there has been a noticeable increase in the popularity of using this technique as it provides valuable information regarding the visual processing of stimuli. The purpose of this publication is to present the possibilities of using eye-tracking in marketing research, including identifying the main research areas and insights from previous research. In the beginning, necessary information about the method will be presented, providing context for further considerations, such as eye movement characteristics and fundamental measurement indicators. Then a review of the studies conducted using eye-tracking will be carried out. A broad spectrum of the use of eye-tracking provides the opportunity for future studies to combine this method with other neuromarketing techniques (including the electroencephalography or magnetic resonance imaging).
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Papers by Sylwester Bialowas
This chapter presents various approaches to the systematization of the objectives as well as the ... more This chapter presents various approaches to the systematization of the objectives as well as the definition of the functions of communication in an organization. The subject of the analysis will be the results of empirical research into the links and relationships between the objectives and the functions of internal communication and the areas of their mutual influence. Moreover, the authors will indicate the factors that positively or negatively affect the implementation of the objectives and the fulfilment of the functions of communication in an organization. What is more, the objectives and the functions of internal communication declared by organizations will be compared with those that are fulfilled and implemented in reality. Also, bottlenecks in the implementation of the objectives and the fulfilment of the functions of internal communication will be discussed.
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Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu, 2006
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Handel Wewnętrzny, 2014
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Edukacja Ekonomistów i Menedżerów, Jul 31, 2012
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Collegium of Economic Analysis Annals, 2011
Segmentacja nazywana RFM z powodzeniem jest uzywana przez praktykow marketingu od ponad 50 lat. R... more Segmentacja nazywana RFM z powodzeniem jest uzywana przez praktykow marketingu od ponad 50 lat. RFM to akronim trzech slow- Recency, Frequency, Monetary. Recency określa czas, jaki uplynąl od ostatniego zakupu (ostatniej aktywności), Frequency oznacza czestotliwośc zakupu (aktywnośc konsumenta), Monetary to suma uzyskanych do tej pory od danego klienta pieniedzy. Kazdy z tych trzech elementow moze byc dobrym predyktorem przyszlej wartości klienta, polączenie ich w jednej metodzie daje na ogol bardzo dobre wyniki. Najcześciej stosowany (i opisywany w literaturze) sposob segmentacji sugeruje podzial kazdego z elementow na kwintyle i zlozenie calości w formie 125 segmentow. Daje to sensowną liczbe segmentow, ktore mozna opisac i analizowac. Przy mniejszej liczebności baz danych oraz dla wiekszej przejrzystości wynikow warto jednak zlamac zasade kwintyli i sprobowac analizy kwartylowej lub tercylowej. Prezentacja pokazuje empiryczne zastosowanie metody RFM w dwoch branzach- przy pomiarze lojalności klientow sklepu odziezowego oraz dla klientow firmy z branzy finansowej. W celu ochrony danych firm pewne informacje zostaly zmienione, nie wplywa to jednak na przebieg i wyniki analiz.
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Economic and Environmental Studies, 2017
The main goal of this article is to describe the attitudes towards the reverse mortgage (RM) as o... more The main goal of this article is to describe the attitudes towards the reverse mortgage (RM) as one of the options for acquiring additional financial resources by those who have finished their professional activity and retired. The article reports the results of our own quantitative research. The study uses data obtained from representative quantitative research conducted in 443 households in the Wielkopolska region in 2015. The research used the interviewer-led paper-and-pen interview method. The tool was a standardized interview questionnaire with a random research sample. The results of the research show that the representatives of households present a very low level of awareness and knowledge of the reverse mortgage and therefore they do not accept this way of securing one's old age. The most important factors which could encourage consumers to use the RM include the need for additional funds to cover the costs related to unexpected health problems, the lack of funds for basic supplies or no relatives to receive one's property as a bequest.
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European Scientific Journal, ESJ, Jan 4, 2017
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Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu, 2009
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The International Journal of Business and Management, 2014
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This chapter discusses issues relating to the etymology of the terms “communication” and “communi... more This chapter discusses issues relating to the etymology of the terms “communication” and “communicating.” The communication process will be shown in terms of various traditions in the area of communication theory: socio-psychological, cybernetic, rhetorical, semiotic, socio-cultural, critical, and phenomenological. Selected models of communication, those most adequate from the point of view communication inside an organization, will be analysed.
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Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu, 2005
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Problemy Jakości, 2003
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Monografie i Opracowania / Szkoła Główna Handlowa, 2004
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This chapter discusses issues related to the effectiveness of internal communication from a praxe... more This chapter discusses issues related to the effectiveness of internal communication from a praxeological point of view. In the light of quantitative and qualitative research results, the authors will analyse the categories of efficiency, quality, and the effectiveness of internal communication, along with their components. They will also present a theoretical model of interdependence between the determinants of internal communication and its effectiveness, as well as presenting a measuring instrument—an evaluation sheet for the effectiveness of internal communication, which gives rise to an integrated index of internal communication effectiveness. What is more, a list of factors that increase or decrease internal communication effectiveness will also be presented. On the basis of the conclusions, the model of internal communication will be modified and updated.
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Books by Sylwester Bialowas
CIRET international conferences are the meeting place for top scientists from all over the world and they successfully integrate academic and business commu- nity involved in business survey and business cycles. The conferences are held every other year, the academics from Poland have been involved in these events for more than 30 years. Year 2021 was special for two reasons: the conference was held in Poland, and it was the first online conference in CIRET history.
The book contains a selection of topics that have been discussed at 35th CIRET Conference titled Economic Tendency Surveys And Economic Policy: Measur- ing Output Gaps and Growth Potentials, which took place from 15 to 17 Sep- tember 2021 in Poznań, Poland.1
The conference had 72 participants from 23 countries. It was organized together by KOF/CIRET (Switzerland) and Poznań University of Economics and Business (Poland). Part of the event was the Pre-Conference Workshop “Globalization and Economic Statistics: Challenges and Opportunities” organized by the United Na- tions Statistics Division (UNSD—USA), Poznań University of Economics and Business (Poland), and the KOF Swiss Economic Institute (Switzerland).
The CIRET organization committee:
• Jan-Egbert Sturm (KOF), • Vagner Ardeo (FGV),
• Klaus Abberger (KOF),
• Katharina Bloch (KOF), • Simone Egloff (KOF).
The PUEB local organization committee:
• Sylwester Białowąs,
• Jacek Jankiewicz,
• Robert Skikiewicz,
• Zuzanna Urbanowicz.
The Pre-Conference Workshop organization committee:
• Jan-Egbert Sturm (KOF/CIRET), • Klaus Abberger (KOF/CIRET),
• Katharina Bloch (KOF/CIRET), • Simone Egloff (KOF/CIRET),
• Herman Smith (United Nations), • Ilaria di Matteo (United Nations), • Sylwester Białowąs (PUEB),
• Jacek Jankiewicz (PUEB),
• Robert Skikiewicz (PUEB),
• Zuzanna Urbanowicz (PUEB).
The research area of all papers is the economic tendency surveys. The selection is driven around two goals. The first is to develop and improve research methods used in business tendency research, while the second is the assessment of the current situation. These goals are reflected in the structure of the book. The first part contains articles on the method in the articles, both trends related to the research of methods are presented, as well as the use regarding a broad range of methods applied in assessing the market economic situation. The second part of the book is focused on the use of methods and situation assessment.
In the nine papers presented, the variety within the scientific area of busi- ness tendency is shown. The publication was possible thanks to the project 20031P0DE62F financed by Narodowy Bank Polski.
Sylwester Białowąs
Papers by Sylwester Bialowas
CIRET international conferences are the meeting place for top scientists from all over the world and they successfully integrate academic and business commu- nity involved in business survey and business cycles. The conferences are held every other year, the academics from Poland have been involved in these events for more than 30 years. Year 2021 was special for two reasons: the conference was held in Poland, and it was the first online conference in CIRET history.
The book contains a selection of topics that have been discussed at 35th CIRET Conference titled Economic Tendency Surveys And Economic Policy: Measur- ing Output Gaps and Growth Potentials, which took place from 15 to 17 Sep- tember 2021 in Poznań, Poland.1
The conference had 72 participants from 23 countries. It was organized together by KOF/CIRET (Switzerland) and Poznań University of Economics and Business (Poland). Part of the event was the Pre-Conference Workshop “Globalization and Economic Statistics: Challenges and Opportunities” organized by the United Na- tions Statistics Division (UNSD—USA), Poznań University of Economics and Business (Poland), and the KOF Swiss Economic Institute (Switzerland).
The CIRET organization committee:
• Jan-Egbert Sturm (KOF), • Vagner Ardeo (FGV),
• Klaus Abberger (KOF),
• Katharina Bloch (KOF), • Simone Egloff (KOF).
The PUEB local organization committee:
• Sylwester Białowąs,
• Jacek Jankiewicz,
• Robert Skikiewicz,
• Zuzanna Urbanowicz.
The Pre-Conference Workshop organization committee:
• Jan-Egbert Sturm (KOF/CIRET), • Klaus Abberger (KOF/CIRET),
• Katharina Bloch (KOF/CIRET), • Simone Egloff (KOF/CIRET),
• Herman Smith (United Nations), • Ilaria di Matteo (United Nations), • Sylwester Białowąs (PUEB),
• Jacek Jankiewicz (PUEB),
• Robert Skikiewicz (PUEB),
• Zuzanna Urbanowicz (PUEB).
The research area of all papers is the economic tendency surveys. The selection is driven around two goals. The first is to develop and improve research methods used in business tendency research, while the second is the assessment of the current situation. These goals are reflected in the structure of the book. The first part contains articles on the method in the articles, both trends related to the research of methods are presented, as well as the use regarding a broad range of methods applied in assessing the market economic situation. The second part of the book is focused on the use of methods and situation assessment.
In the nine papers presented, the variety within the scientific area of busi- ness tendency is shown. The publication was possible thanks to the project 20031P0DE62F financed by Narodowy Bank Polski.
Sylwester Białowąs
Data from auctions during the years from 1991 to 2018 containing art transactions was the base for statistic mining for factors influencing the price rise. The repeat-sales regression (RSR) method is used to create the index of Polish arts and subindices for the segments.
Comparing the return on investments of artists dead before 1991, living artist and artists they have died in the time of research, I could check the impact of death on the final price.
The death effect is explained by two main factors: the artist’s monopoly and nostalgia effect.
The death effect was extracted as a comparison of subindices of all artists they have died during the research, artists deceased before the study and living artists.