For the Bold: Jump - Production & Contact Info

For the Bold: Jump (2015)
Short | Short

For the Bold: Jump (2015)

Short | Short

Need a hero? It's hard to resist Bonnie Tyler's 1980s hit. The campaign chronicles the adventures of a dorky guy who chows down on his favorite tangy cheese corn chip. Instantly, Tyler's tune begins and, in this series of spots, our 'hero'...See moreNeed a hero? It's hard to resist Bonnie Tyler's 1980s hit. The campaign chronicles the adventures of a dorky guy who chows down on his favorite tangy cheese corn chip. Instantly, Tyler's tune begins and, in this series of spots, our 'hero' is pictured enjoying a variety of 'heroic' pastimes. The 'for the bold' tagline underlines the sort-of heroic theme. Robert Firth lends his signature voice to this worldwide campaign. Written by Anonymous See less