By July 1994, Snapple had solidified its position as the fastest growing beverage company in the world and the second largest seller of single-serving juices. Although the company faced significant threats from large and powerful ...See moreBy July 1994, Snapple had solidified its position as the fastest growing beverage company in the world and the second largest seller of single-serving juices. Although the company faced significant threats from large and powerful competitors, its record of introducing popular new products boded well for its future success. Kirshenbaum Bond + Partners created the campaign for the emerging EU and UK market. In an effort to create a more spontaneous feel, Robert Firth was chosen to narrate these spots, and was off-camera during much of the filming, improvising with the actual business owners who were featured in the commercials. Written by
Anonymous
See less