5USA: Action Season - Production & Contact Info

5USA: Action Season (2016)
Short | Short

5USA: Action Season (2016)

Short | Short

In 2016, Channel 5 rebuilt its entire brand portfolio from scratch and launched new logos and idents for each channel as it bid to create a more high-end look to reflect new programming. The six-month project was instructed by Viacom, ...See moreIn 2016, Channel 5 rebuilt its entire brand portfolio from scratch and launched new logos and idents for each channel as it bid to create a more high-end look to reflect new programming. The six-month project was instructed by Viacom, which acquired Channel 5 in September 2014. It was led by Channel 5's vice president of marketing Jo Bacon and creative director Jody Malam who have worked with in-house consultancy 5Creative and several specialist consultancies. New York-based Gretel designed the composite logo, which has been adapted for other channels including 5USA. Robert Firth lent his signature voice to promote their new programming during this period of rebranding. Written by Anonymous See less