Augmented reality-based brain-computer interface (AR-BCI) system is one of the important ways to promote BCI technology outside of the laboratory due to its portability and mobility, but its performance in real-world scenarios has not been fully studied. In the current study, we first investigated the effect of ambient brightness on AR-BCI performance. 5 different light intensities were set as experimental conditions to simulate typical brightness in real scenes, while the same steady-state visual evoked potentials (SSVEP) stimulus was displayed in the AR glass. The data analysis results showed that SSVEP can be evoked under all 5 light intensities, but the response intensity became weaker when the brightness increased. The recognition accuracies of AR-SSVEP were negatively correlated to light intensity, the highest accuracies were 89.35% with FBCCA and 83.33% with CCA under 0 lux light intensity, while they decreased to 62.53% and 49.24% under 1200 lux. To solve the accuracy loss problem in high ambient brightness, we further designed a SSVEP recognition algorithm with iterative learning capability, named ensemble online adaptive CCA (eOACCA). The main strategy is to provide initial filters for high-intensity data by iteratively learning low-light-intensity AR-SSVEP data. The experimental results showed that the eOACCA algorithm had significant advantages under higher light intensities ( 600 lux). Compared with FBCCA, the accuracy of eOACCA under 1200 lux was increased by 13.91%. In conclusion, the current study contributed to the in-depth understanding of the performance variations of AR-BCI under different lighting conditions, and was helpful in promoting the AR-BCI application in complex lighting environments.