This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series Amar... more This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series AmaravathikiKathayen utilizing Mikhail Bakhtin’s theories of dialogism, heteroglossia, and polyphony. It is common sense to think that Bakhtin, the philosopher of dialogism, would be sympathetic to the drama form in which dialogues are the most natural mode of expression. Instead, Bakhtin argues that the monological selection of languages in drama does not allow the dialogic interaction of different registers. Second, drama, for upholding its unity of plot, cannot allow its characters to abide by a truly multi-level dialogic engagement. However, this act is especially performed in the novel by the inter-animation of the narrator’s all-encompassing language and the language of the characters. Against this, this study brings to the fore the historical premises of Bakhtin’s reservations against the dramatic form. Recognizing the merits of Bakhtin’s philosophy of literature and language, two episodes from AmaravathikiKathayen, a Hindi language-based teledrama series, are analyzed to place them before the global audiences as well as to ascertain the relevance of Bakhtin’s poetics across the genres. Above all, a return to dialogism as a critical inquiry is important to promote the values of plurality, dialogue, and peaceful co-existence.
This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series Amar... more This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series AmaravathikiKathayen utilizing Mikhail Bakhtin’s theories of dialogism, heteroglossia, and polyphony. It is common sense to think that Bakhtin, the philosopher of dialogism, would be sympathetic to the drama form in which dialogues are the most natural mode of expression. Instead, Bakhtin argues that the monological selection of languages in drama does not allow the dialogic interaction of different registers. Second, drama, for upholding its unity of plot, cannot allow its characters to abide by a truly multi-level dialogic engagement. However, this act is especially performed in the novel by the inter-animation of the narrator’s all-encompassing language and the language of the characters. Against this, this study brings to the fore the historical premises of Bakhtin’s reservations against the dramatic form. Recognizing the merits of Bakhtin’s philosophy of literature and language, two episodes from AmaravathikiKathayen, a Hindi language-based teledrama series, are analyzed to place them before the global audiences as well as to ascertain the relevance of Bakhtin’s poetics across the genres. Above all, a return to dialogism as a critical inquiry is important to promote the values of plurality, dialogue, and peaceful co-existence.
PurposeWith the increasing realization of the importance of communication for sustainable develop... more PurposeWith the increasing realization of the importance of communication for sustainable development, strategic issues such as institutional alliances, public participation and media integration have emerged as indispensable tools in any environmental campaign. This study is an inquiry into India's Swachh Bharat Abhiyan (2014–2019) which is one of the major strategic sustainable development campaigns of the 21st century. The twin research questions raised are (1) What were the major action-plans and the key outreach strategies adopted in SBA? and (2) How the discourse of swachhata (cleanliness) was propagated in SBA?Design/methodology/approachWith response to research question 1, a seven-fold analysis of the strategic aspects of the SBA is undertaken utilizing Willner's (2006) strategic approach to the promotion of sustainable development campaigns. Research question 2 is addressed through a multimodal analysis of the discourse of swachhata (cleanliness) following the Gramm...
Abstract: This study calls into question the effectiveness of Ecological Entrepreneurship (EE) as... more Abstract: This study calls into question the effectiveness of Ecological Entrepreneurship (EE) as a solution to abuses on the natural world in the absence of political will power and appropriate governance and visionary clarity at the macro-level of society. This article uses a range of literature on EE to discuss the limitations and ideological underpinnings of EE. Findings support that EE is rooted in mainstream science and technology and, therefore, offers predominantly market-based solutions. The study critically examines the limitations of EE as a concept as well as practice.
The aim of this article is to analyze the scope and limits of media impact on corporate governanc... more The aim of this article is to analyze the scope and limits of media impact on corporate governance (CG) in India and how the mass media can be upgraded and incorporated in the ensuing CG reform agenda. Extant and premier literature on the impact of media on corporate governance is reviewed. The review reveals that research on the impact of media on corporate governance is basically done in the context of Western media and democracy. There is no attempt to gauge the influence of media reports on corporate governance in India, although the largest democracy of the world has experienced the biggest scandals of unethical governance in the last two decades. The article brings together the problems peculiar to the Indian situation indicating mass media’s scope for having some impact on corporate ethics, regulators’ responsibility and public opinion in India. A pioneering effort to study the role of media in addressing corporate governance issues and abuses in India, the article pleads for legal and institutional reforms fostering better flow of information and transparency.
From its Delhi moorings in the late 1950's till date, the Indian television has gone thro... more From its Delhi moorings in the late 1950's till date, the Indian television has gone through steady evolution marked by phases of silent or radical revolution. Born with a political agenda of national reconstruction and turning out to be an ideological hegemony, its course has been redefined by absorbing transnational media participation and the dispersion of ideas in regional channels. It is to be noted that the Indian media market has shown resistance to both global as well as national cultural hegemony. While large scale glocalisation by the transnational media networks these days is the recognition that Indian market and culture cannot be radically colonised, the expansion of regional language channels later has weakened the hegemonic authority of national networks. The Indian market today is defined by the simultaneous presence of the global, the local, the regional, and the glocal media signifiers. Taken together, these significations point at a larger picture of glocalisation of market culture, especially, where the consumer agency consists of participants across space, class, gender, and generation. Back in my remote village in Odisha, as an outsider, if you are on an evening stroll, you will see a group of peasants coming home back from the paddy fields alongside flocks of cattle and goats. The younger ones in lungi (adopted from the Muslims, a single piece cloth put in from the waist to feet) and tee-shirt floating the counterfeit Reebok brand and a counterfeit Nike cap look distinct in contrast to the elderly peasants wearing indigenous dhoti (a single piece white cloth which is put in from waist to feet by unique folds near the navel and in the back) and turban. Often these youngsters would be listening to some Hinglish Bollywood item song on their Micromax cell phone while cheering intermittently to the school boys playing desi (indigenous) cricket nearby. Born after 1990s, these are the perked-up Y-generation peasantry who have hardly got high school education but represent the bottom of the pyramid of India's peculiar tryst with globalisation. Back home, they will have desi pakhaal (rice added with water, and fermented) and shaag (fry prepared from leafy vegetables) and talk to the family members in the desi way, but will relish the Hinglish masala (spiced-up) news, soaps, and comedy circus on the shared TV and will shout at if anybody switches over to a more traditional Odia channel or genre. And finally, when the festive season comes, they will retune the sacred chants Hare Krishna Hare Ram Mahamantra as per some memorable Bollywood movie lyric and dance accordingly while fiddling on the mridangam and the karataal. This is the Indian society on a transition from its local mores, mandates, and manners to a global world ushered by new technologies, the media and the market. Customised, low-budget technologies have changed their life styles, organised marketing has shown them new possibilities, and the media has recharged their imagination. Here is a massive cultural swap: (i) re-configuration of global cultural forms and products in sync with local cultural priorities and (ii) renewal of indigenous Correspondence to: Amarendra Kumar Dash,
In an era of rapid economic transformations and attendant anxieties, the quest for sustainable de... more In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN's new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.
The aim of this article is to analyze the scope and limits of media impact on corporate governanc... more The aim of this article is to analyze the scope and limits of media impact on corporate governance (CG) in India and how the mass media can be upgraded and incorporated in the ensuing CG reform agenda. Extant and premier literature on the impact of media on corporate governance is reviewed. The review reveals that research on the impact of
The aim of this article is to analyze the scope and limits of media impact on corporate governanc... more The aim of this article is to analyze the scope and limits of media impact on corporate governance (CG) in India and how the mass media can be upgraded and incorporated in the ensuing CG reform agenda. Extant and premier literature on the impact of media on corporate governance is reviewed. The review reveals that research on the impact of
This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series Amar... more This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series AmaravathikiKathayen utilizing Mikhail Bakhtin’s theories of dialogism, heteroglossia, and polyphony. It is common sense to think that Bakhtin, the philosopher of dialogism, would be sympathetic to the drama form in which dialogues are the most natural mode of expression. Instead, Bakhtin argues that the monological selection of languages in drama does not allow the dialogic interaction of different registers. Second, drama, for upholding its unity of plot, cannot allow its characters to abide by a truly multi-level dialogic engagement. However, this act is especially performed in the novel by the inter-animation of the narrator’s all-encompassing language and the language of the characters. Against this, this study brings to the fore the historical premises of Bakhtin’s reservations against the dramatic form. Recognizing the merits of Bakhtin’s philosophy of literature and language, two episodes from AmaravathikiKathayen, a Hindi language-based teledrama series, are analyzed to place them before the global audiences as well as to ascertain the relevance of Bakhtin’s poetics across the genres. Above all, a return to dialogism as a critical inquiry is important to promote the values of plurality, dialogue, and peaceful co-existence.
This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series Amar... more This study offers a critical analysis of ShyamBenegal’sHindi language-based teledrama series AmaravathikiKathayen utilizing Mikhail Bakhtin’s theories of dialogism, heteroglossia, and polyphony. It is common sense to think that Bakhtin, the philosopher of dialogism, would be sympathetic to the drama form in which dialogues are the most natural mode of expression. Instead, Bakhtin argues that the monological selection of languages in drama does not allow the dialogic interaction of different registers. Second, drama, for upholding its unity of plot, cannot allow its characters to abide by a truly multi-level dialogic engagement. However, this act is especially performed in the novel by the inter-animation of the narrator’s all-encompassing language and the language of the characters. Against this, this study brings to the fore the historical premises of Bakhtin’s reservations against the dramatic form. Recognizing the merits of Bakhtin’s philosophy of literature and language, two episodes from AmaravathikiKathayen, a Hindi language-based teledrama series, are analyzed to place them before the global audiences as well as to ascertain the relevance of Bakhtin’s poetics across the genres. Above all, a return to dialogism as a critical inquiry is important to promote the values of plurality, dialogue, and peaceful co-existence.
PurposeWith the increasing realization of the importance of communication for sustainable develop... more PurposeWith the increasing realization of the importance of communication for sustainable development, strategic issues such as institutional alliances, public participation and media integration have emerged as indispensable tools in any environmental campaign. This study is an inquiry into India's Swachh Bharat Abhiyan (2014–2019) which is one of the major strategic sustainable development campaigns of the 21st century. The twin research questions raised are (1) What were the major action-plans and the key outreach strategies adopted in SBA? and (2) How the discourse of swachhata (cleanliness) was propagated in SBA?Design/methodology/approachWith response to research question 1, a seven-fold analysis of the strategic aspects of the SBA is undertaken utilizing Willner's (2006) strategic approach to the promotion of sustainable development campaigns. Research question 2 is addressed through a multimodal analysis of the discourse of swachhata (cleanliness) following the Gramm...
Abstract: This study calls into question the effectiveness of Ecological Entrepreneurship (EE) as... more Abstract: This study calls into question the effectiveness of Ecological Entrepreneurship (EE) as a solution to abuses on the natural world in the absence of political will power and appropriate governance and visionary clarity at the macro-level of society. This article uses a range of literature on EE to discuss the limitations and ideological underpinnings of EE. Findings support that EE is rooted in mainstream science and technology and, therefore, offers predominantly market-based solutions. The study critically examines the limitations of EE as a concept as well as practice.
The aim of this article is to analyze the scope and limits of media impact on corporate governanc... more The aim of this article is to analyze the scope and limits of media impact on corporate governance (CG) in India and how the mass media can be upgraded and incorporated in the ensuing CG reform agenda. Extant and premier literature on the impact of media on corporate governance is reviewed. The review reveals that research on the impact of media on corporate governance is basically done in the context of Western media and democracy. There is no attempt to gauge the influence of media reports on corporate governance in India, although the largest democracy of the world has experienced the biggest scandals of unethical governance in the last two decades. The article brings together the problems peculiar to the Indian situation indicating mass media’s scope for having some impact on corporate ethics, regulators’ responsibility and public opinion in India. A pioneering effort to study the role of media in addressing corporate governance issues and abuses in India, the article pleads for legal and institutional reforms fostering better flow of information and transparency.
From its Delhi moorings in the late 1950's till date, the Indian television has gone thro... more From its Delhi moorings in the late 1950's till date, the Indian television has gone through steady evolution marked by phases of silent or radical revolution. Born with a political agenda of national reconstruction and turning out to be an ideological hegemony, its course has been redefined by absorbing transnational media participation and the dispersion of ideas in regional channels. It is to be noted that the Indian media market has shown resistance to both global as well as national cultural hegemony. While large scale glocalisation by the transnational media networks these days is the recognition that Indian market and culture cannot be radically colonised, the expansion of regional language channels later has weakened the hegemonic authority of national networks. The Indian market today is defined by the simultaneous presence of the global, the local, the regional, and the glocal media signifiers. Taken together, these significations point at a larger picture of glocalisation of market culture, especially, where the consumer agency consists of participants across space, class, gender, and generation. Back in my remote village in Odisha, as an outsider, if you are on an evening stroll, you will see a group of peasants coming home back from the paddy fields alongside flocks of cattle and goats. The younger ones in lungi (adopted from the Muslims, a single piece cloth put in from the waist to feet) and tee-shirt floating the counterfeit Reebok brand and a counterfeit Nike cap look distinct in contrast to the elderly peasants wearing indigenous dhoti (a single piece white cloth which is put in from waist to feet by unique folds near the navel and in the back) and turban. Often these youngsters would be listening to some Hinglish Bollywood item song on their Micromax cell phone while cheering intermittently to the school boys playing desi (indigenous) cricket nearby. Born after 1990s, these are the perked-up Y-generation peasantry who have hardly got high school education but represent the bottom of the pyramid of India's peculiar tryst with globalisation. Back home, they will have desi pakhaal (rice added with water, and fermented) and shaag (fry prepared from leafy vegetables) and talk to the family members in the desi way, but will relish the Hinglish masala (spiced-up) news, soaps, and comedy circus on the shared TV and will shout at if anybody switches over to a more traditional Odia channel or genre. And finally, when the festive season comes, they will retune the sacred chants Hare Krishna Hare Ram Mahamantra as per some memorable Bollywood movie lyric and dance accordingly while fiddling on the mridangam and the karataal. This is the Indian society on a transition from its local mores, mandates, and manners to a global world ushered by new technologies, the media and the market. Customised, low-budget technologies have changed their life styles, organised marketing has shown them new possibilities, and the media has recharged their imagination. Here is a massive cultural swap: (i) re-configuration of global cultural forms and products in sync with local cultural priorities and (ii) renewal of indigenous Correspondence to: Amarendra Kumar Dash,
In an era of rapid economic transformations and attendant anxieties, the quest for sustainable de... more In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN's new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.
The aim of this article is to analyze the scope and limits of media impact on corporate governanc... more The aim of this article is to analyze the scope and limits of media impact on corporate governance (CG) in India and how the mass media can be upgraded and incorporated in the ensuing CG reform agenda. Extant and premier literature on the impact of media on corporate governance is reviewed. The review reveals that research on the impact of
The aim of this article is to analyze the scope and limits of media impact on corporate governanc... more The aim of this article is to analyze the scope and limits of media impact on corporate governance (CG) in India and how the mass media can be upgraded and incorporated in the ensuing CG reform agenda. Extant and premier literature on the impact of media on corporate governance is reviewed. The review reveals that research on the impact of
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