Ethnoracial minorities are often racialized and consequently excluded from various consumption co... more Ethnoracial minorities are often racialized and consequently excluded from various consumption contexts. Racialized market actors strive to overcome exclusion and gain participation in markets; however, these efforts are often insufficient because they cannot create equitable access to market resources, fair opportunities for voice, and empowerment to shape market practices. This research identifies digital enclave movements as a unique means by which racialized market actors redirect their resources and mobilize digital network tools to participate in markets. Using a qualitative study of the digital enclave #MyBlackReceipt, the authors explore tactics supporting the formation and sustenance of digital enclaves and how they support participation in markets. The authors identify five tactics that racialized market actors employ to foster digital enclaves and enhance market participation: legitimizing, delimiting, vitalizing, manifesting, and bridging. Last, the authors provide recom...
International Journal of Environmental Research and Public Health
This research investigates the socialisation agents older consumers use to learn about informatio... more This research investigates the socialisation agents older consumers use to learn about information and communication technologies (ICT). We surveyed 871 older consumers in Victoria, Australia, about whom they would most likely turn to for advice (i.e., their preferred socialisation agents) if they needed help using or fixing an ICT device. They were asked to identify the most and second most likely source of advice. Participants were also asked to assess the usefulness of the advice received from their preferred agents and to estimate their level of ICT knowledge. The findings reveal that older consumers tend to rely on younger family members. Still, the agency they receive from non-familial sources is essential when preparing for a digital consumer role. Surprisingly, ICT knowledge is determined by the socialisation agency received by older adults’ second advice option—which is less likely to be their own adult children. This research expands current knowledge about how older consu...
Purpose The purpose of this paper is to investigate how visual aesthetic referents used in brandi... more Purpose The purpose of this paper is to investigate how visual aesthetic referents used in branding can help foster a transnational imagined community (TIC). The authors use brands embedded with Middle Eastern visual aesthetics as a research context. As such, the study aims to examine how Middle Eastern non-figurative art is used by non-Middle Eastern brands to foster an imagined Middle Easternness. Design/methodology/approach Through a critical visual analysis, the authors apply a visual social semiotic approach to Middle Eastern art canons to better understand the dimensions of transnational imagined communities. Findings The study finds and discusses six sub-dimensions of Middle Easternness, which compose two overarching dimensions of TIC, namely, temporal and spatial. These sub-dimensions provide brand managers and designers with six different ways to foster transnational imagined communities through the use of visual aesthetic referents in branding. Research limitations/implica...
Extant research tends to adopt a community perspective when examining value creation in consumer ... more Extant research tends to adopt a community perspective when examining value creation in consumer collectives that limits the understanding of how value is created in loosely organized, dynamic, and heterogeneous networks. This study expands research on value creation by adopting a circulation-centric perspective that explains how value is created systemically in collaborative consumer networks. Inspired by anthropological theories of value creation, this study examines how circulation enables the systemic creation of value by connecting networked participants, their actions, objects, and value outcomes. Ethnographic and netnographic data were collected on the collaborative network of geocaching, in which consumers promote the circulation of objects known as travel bugs. The systemic creation of value in collaborative consumer networks is composed of four subprocesses triggered by object circulation—enactment, transvaluation, assessment, and alignment—that may happen concurrently and in multiple iterations. This process explains how geographic dispersion can coexist with the cultural situatedness of value creation and helps integrate prior research on value creation and value outcomes through the development of a systemic framework that explains value creation in terms of both individual actions and collective outcomes. Moreover, the findings motivate discussion on the affordances of physical and digital objects for value creation.
ABSTRACT Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneu... more ABSTRACT Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading management and marketing journals. Professor Fischer has served on the editorial review boards of Consumption Markets & Culture; Entrepreneurship: Theory and Practice; Family Business Review; Journal of Business Venturing; and Journal of Small Business Management and is a current co-editor of the Journal of Consumer Research. In preparation for this conversation, the interviewers invited questions about the construction of qualitative research articles from multiple junior scholars in the field of consumer culture theory (CCT). This invitation yielded dozens of questions that were whittled down to the final questions you see here.
International Journal of Environmental Research and Public Health
As digital inclusion becomes a growing indicator of wellbeing in later life, the ability to under... more As digital inclusion becomes a growing indicator of wellbeing in later life, the ability to understand older adults’ preferences for information and communication technologies (ICTs) and develop strategies to support their digital literacy is critical. The barriers older adults face include their perceived ICT risks and capacity to learn. Complexities, including ICT environmental stressors and societal norms, may require concerted engagement with older adults to achieve higher digital literacy competencies. This article describes the results of a series of co-design workshops to develop strategies for increased ICT competencies and reduced perceived risks among older adults. Engaging older Australians in three in-person workshops (each workshop consisting of 15 people), this study adapted the “Scenario Personarrative Method” to illustrate the experiences of people with technology and rich pictures of the strategies seniors employ. Through the enrichment of low-to-high-digital-litera...
We expand sociocultural understanding of value creation in consumer collectives by demonstrating ... more We expand sociocultural understanding of value creation in consumer collectives by demonstrating how practices of object circulation create value systemically. Our four-stage framework draws from practice theory and anthropological theories of value-in-action to analyze ethnographic and netnographic data from consumers of Geocaching, a tech-mediated treasure hunting game.
Ethnoracial minorities are often racialized and consequently excluded from various consumption co... more Ethnoracial minorities are often racialized and consequently excluded from various consumption contexts. Racialized market actors strive to overcome exclusion and gain participation in markets; however, these efforts are often insufficient because they cannot create equitable access to market resources, fair opportunities for voice, and empowerment to shape market practices. This research identifies digital enclave movements as a unique means by which racialized market actors redirect their resources and mobilize digital network tools to participate in markets. Using a qualitative study of the digital enclave #MyBlackReceipt, the authors explore tactics supporting the formation and sustenance of digital enclaves and how they support participation in markets. The authors identify five tactics that racialized market actors employ to foster digital enclaves and enhance market participation: legitimizing, delimiting, vitalizing, manifesting, and bridging. Last, the authors provide recom...
International Journal of Environmental Research and Public Health
This research investigates the socialisation agents older consumers use to learn about informatio... more This research investigates the socialisation agents older consumers use to learn about information and communication technologies (ICT). We surveyed 871 older consumers in Victoria, Australia, about whom they would most likely turn to for advice (i.e., their preferred socialisation agents) if they needed help using or fixing an ICT device. They were asked to identify the most and second most likely source of advice. Participants were also asked to assess the usefulness of the advice received from their preferred agents and to estimate their level of ICT knowledge. The findings reveal that older consumers tend to rely on younger family members. Still, the agency they receive from non-familial sources is essential when preparing for a digital consumer role. Surprisingly, ICT knowledge is determined by the socialisation agency received by older adults’ second advice option—which is less likely to be their own adult children. This research expands current knowledge about how older consu...
Purpose The purpose of this paper is to investigate how visual aesthetic referents used in brandi... more Purpose The purpose of this paper is to investigate how visual aesthetic referents used in branding can help foster a transnational imagined community (TIC). The authors use brands embedded with Middle Eastern visual aesthetics as a research context. As such, the study aims to examine how Middle Eastern non-figurative art is used by non-Middle Eastern brands to foster an imagined Middle Easternness. Design/methodology/approach Through a critical visual analysis, the authors apply a visual social semiotic approach to Middle Eastern art canons to better understand the dimensions of transnational imagined communities. Findings The study finds and discusses six sub-dimensions of Middle Easternness, which compose two overarching dimensions of TIC, namely, temporal and spatial. These sub-dimensions provide brand managers and designers with six different ways to foster transnational imagined communities through the use of visual aesthetic referents in branding. Research limitations/implica...
Extant research tends to adopt a community perspective when examining value creation in consumer ... more Extant research tends to adopt a community perspective when examining value creation in consumer collectives that limits the understanding of how value is created in loosely organized, dynamic, and heterogeneous networks. This study expands research on value creation by adopting a circulation-centric perspective that explains how value is created systemically in collaborative consumer networks. Inspired by anthropological theories of value creation, this study examines how circulation enables the systemic creation of value by connecting networked participants, their actions, objects, and value outcomes. Ethnographic and netnographic data were collected on the collaborative network of geocaching, in which consumers promote the circulation of objects known as travel bugs. The systemic creation of value in collaborative consumer networks is composed of four subprocesses triggered by object circulation—enactment, transvaluation, assessment, and alignment—that may happen concurrently and in multiple iterations. This process explains how geographic dispersion can coexist with the cultural situatedness of value creation and helps integrate prior research on value creation and value outcomes through the development of a systemic framework that explains value creation in terms of both individual actions and collective outcomes. Moreover, the findings motivate discussion on the affordances of physical and digital objects for value creation.
ABSTRACT Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneu... more ABSTRACT Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading management and marketing journals. Professor Fischer has served on the editorial review boards of Consumption Markets & Culture; Entrepreneurship: Theory and Practice; Family Business Review; Journal of Business Venturing; and Journal of Small Business Management and is a current co-editor of the Journal of Consumer Research. In preparation for this conversation, the interviewers invited questions about the construction of qualitative research articles from multiple junior scholars in the field of consumer culture theory (CCT). This invitation yielded dozens of questions that were whittled down to the final questions you see here.
International Journal of Environmental Research and Public Health
As digital inclusion becomes a growing indicator of wellbeing in later life, the ability to under... more As digital inclusion becomes a growing indicator of wellbeing in later life, the ability to understand older adults’ preferences for information and communication technologies (ICTs) and develop strategies to support their digital literacy is critical. The barriers older adults face include their perceived ICT risks and capacity to learn. Complexities, including ICT environmental stressors and societal norms, may require concerted engagement with older adults to achieve higher digital literacy competencies. This article describes the results of a series of co-design workshops to develop strategies for increased ICT competencies and reduced perceived risks among older adults. Engaging older Australians in three in-person workshops (each workshop consisting of 15 people), this study adapted the “Scenario Personarrative Method” to illustrate the experiences of people with technology and rich pictures of the strategies seniors employ. Through the enrichment of low-to-high-digital-litera...
We expand sociocultural understanding of value creation in consumer collectives by demonstrating ... more We expand sociocultural understanding of value creation in consumer collectives by demonstrating how practices of object circulation create value systemically. Our four-stage framework draws from practice theory and anthropological theories of value-in-action to analyze ethnographic and netnographic data from consumers of Geocaching, a tech-mediated treasure hunting game.
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Papers by Bernardo Figueiredo