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Explore RollWorks' Resource Center, your guide to effective B2B strategies and full-funnel advertising campaigns. Packed with insightful articles, webinars, e-books, and more!

  • How to Allocate Your Budget for Account-Based Advertising in 2025

    How to Allocate Your Budget for Account-Based Advertising in 2025

    Level up your account-based advertising (ABA) strategy in 2025 by focusing on high-intent accounts, maximizing ROI, and driving engagement with RollWorks' data-driven insights and precision targeting.

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  • ABA vs. Generative Search: Why Your B2B Ads Are Safe (For Now)

    ABA vs. Generative Search: Why Your B2B Ads Are Safe (For Now)

    Discover how RollWorks’ Account-Based Advertising (ABA) keeps your B2B marketing strategy agile and effective, ensuring your ads stay relevant even as generative AI reshapes digital search.

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  • ABM Power Moves: Boost Retention and Growth with Expert Insights1:02:43

    ABM Power Moves: Boost Retention and Growth with Expert Insights

    Get expert insights from marketing leaders at Snowflake, Webflow, Act-On, NetLine, New Breed, and RollWorks on scaling Account-Based Marketing for 2025.

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  • The State of Account-Based Advertising in 2024: What You Need to Know

    The State of Account-Based Advertising in 2024: What You Need to Know

    Learn why Account-Based Advertising is now a must for B2B marketers. Dive into trends and best practices in our 2024 Account-Based Success Report.

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  • Harvesting Wins: RollWorks Reaps Fall G2 2024 Badges

    Harvesting Wins: RollWorks Reaps Fall G2 2024 Badges

    RollWorks celebrates its Fall 2024 G2 badges, earning top spots across multiple categories for its powerful advertising and ABM solutions.

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  • B2B Ad-Ventures in Advertising: The 2024 Account-Based Success Report

    B2B Ad-Ventures in Advertising: The 2024 Account-Based Success Report

    Unlock B2B advertising success with the 2024 Account-Based Success Report, featuring top ABA trends, insights, and strategies for driving engagement and revenue.

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  • Innovating ABM and Advertising: How RollWorks is Leading the Way

    Innovating ABM and Advertising: How RollWorks is Leading the Way

    Discover how RollWorks empowers B2B businesses of all sizes with intuitive ABM and advertising solutions, driving pipeline, accelerating sales, and boosting revenue growth."

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  • How to Turn B2B Events into Big Wins with ABM Strategies

    How to Turn B2B Events into Big Wins with ABM Strategies

    Maximize the impact of your in-person events with targeted outreach, real-time insights, and personalized follow-ups to drive pipeline growth and boost ROI.

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  • INBOUND 2024: The Top 10 Insights Marketers Care About

    INBOUND 2024: The Top 10 Insights Marketers Care About

    Explore the top 10 insights from INBOUND 2024 that will shape marketing in 2024, covering AI advancements, strategic industry shifts, and personalized engagement tactics

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  • The ABM Playbook: 10 Quick Plays for Big Wins

    The ABM Playbook: 10 Quick Plays for Big Wins

    Discover actionable ABM strategies backed by real-life examples from businesses that have successfully adopted these tactics.

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  • Why Contact Discovery is Essential for Winning in Modern ABM

    Why Contact Discovery is Essential for Winning in Modern ABM

    Discover how RollWorks' Contact Discovery revolutionizes ABM by identifying and connecting with key decision-makers to boost conversions and drive revenue growth.

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  • Achieving Marketing & Sales Alignment with ABM

    Achieving Marketing & Sales Alignment with ABM

    Discover how to drive revenue by aligning your marketing and sales teams with our ultimate guide on Account-Based Marketing (ABM) strategies and practical tools.

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  • Serve Fresh Account-Based Strategies with AI, Intent and First Party

    Serve Fresh Account-Based Strategies with AI, Intent and First Party

    Explore how AI and intent data are transforming account-based marketing strategies for a successful transition to a cookieless digital future.

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  • Data You Can’t Refuse: AI, Intent, and First-Party

    Data You Can’t Refuse: AI, Intent, and First-Party

    Download our eBook to learn how AI, intent data, and first-party information can revolutionize your marketing strategy in a privacy-first world.

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  • Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies54:56

    Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies

    Watch an insightful panel discussion featuring industry experts from HubSpot, HIVE Strategy, and RollWorks as they dive into the future of marketing. In this session, panelists explore why Account Bas

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  • Cookieless ABM: AI & Machine Learning 101

    Cookieless ABM: AI & Machine Learning 101

    Discover how Account-Based Marketing (ABM) and AI can help B2B marketers navigate the shift to a cookieless future by leveraging first-party data and innovative techniques for precise and personalized

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  • The B2B Marketer’s Essential Account-Based Kit

    The B2B Marketer’s Essential Account-Based Kit

    Download this guide to discover proven strategies for aligning your GTM teams, enhancing ABM targeting, and crafting personalized B2B website experiences.

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  • Making Waves with RollWorks: A Summer Splash of G2 Successes

    Making Waves with RollWorks: A Summer Splash of G2 Successes

    Discover how RollWorks' account-based platform drives summer marketing success with efficiency, flexibility, and time-to-value at its core.

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  • Balancing Bots & Brains: How to Use AI & Human Touch in B2B Marketing

    Balancing Bots & Brains: How to Use AI & Human Touch in B2B Marketing

    Learn to integrate AI into your B2B marketing strategy with our guide, enhancing personalization and efficiency while keeping the essential human touch.

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  • Balancing AI Automation and Human Touch in ABM Campaigns1:00:19

    Balancing AI Automation and Human Touch in ABM Campaigns

    Join top revenue marketing leaders for an unscripted panel discussion on balancing AI automation and human touch in ABM

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