The chapter aims to show how ‘big data’ transforms the field of political communication. Politica... more The chapter aims to show how ‘big data’ transforms the field of political communication. Political communication has entered a new phase of political marketing, in which big data is used to launch sophisticated micro-targeting initiatives. The chapter shows that political campaigns cannot rely entirely on data technology and big data consultants to produce effective campaigns. Although there may be definite advantages to using big data in campaigns, there are also clear limits to the use of data. Furthermore, some critics express democratic concerns. They argue that the use of big data in election campaigns creates a kind of elitist ‘managerial democracy’ on behalf of deliberative democracy. The chapter concludes that the successful use of big data in political communication depends on a comprehensive and democratic co-evolution of the institutional logics behind big data.
The chapter aims to show how ‘big data’ transforms the field of political communication. Politica... more The chapter aims to show how ‘big data’ transforms the field of political communication. Political communication has entered a new phase of political marketing, in which big data is used to launch sophisticated micro-targeting initiatives. The chapter shows that political campaigns cannot rely entirely on data technology and big data consultants to produce effective campaigns. Although there may be definite advantages to using big data in campaigns, there are also clear limits to the use of data. Furthermore, some critics express democratic concerns. They argue that the use of big data in election campaigns creates a kind of elitist ‘managerial democracy’ on behalf of deliberative democracy. The chapter concludes that the successful use of big data in political communication depends on a comprehensive and democratic co-evolution of the institutional logics behind big data.
Public managers experience a growing demand for innovation. One of the promising approaches to pr... more Public managers experience a growing demand for innovation. One of the promising approaches to provide innovation is emergent strategic patterns. According to the literature the institutional barriers and drivers of emergent strategic patterns are shaped by the two dominant public management models, NPM and governance. NPM sets the barriers and governance the drivers. But based on an empirical case study of the institutional barriers and drivers for emergent strategic patterns in the Danish Crime Prevention Counsel, the article conclude that emergent strategic patterns are in fact enabled by a much more mixed management model.
This article demonstrates how the challenges of efficiency and innovation in public organizations... more This article demonstrates how the challenges of efficiency and innovation in public organizations can be addressed by applying the literature of organizational ambidexterity to the literature of public administration. The article concludes that NPM does not significantly promote a mix of integration and differentiation approaches to ambidexterity. Furthermore, public employees could be empowered to have a stronger decision-making authority, which consequently could influence organizational ambidexterity positively.
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Papers by Peter Aagaard