Abstract-This research aims at investigating the effect of interrelated micro-variables (level of... more Abstract-This research aims at investigating the effect of interrelated micro-variables (level of trust, perceived security and perceived self-efficacy) and macro-variables (availability of active legislations and technological level) on the acceptance of ecommerce as the independent variable in Egypt. Applying the Technology Acceptance Model (TAM) and adopting quantitative research methodology, questionnaires were carried out amongst 600 Egyptian consumers. The results of the survey indicate that trust, security, current technological level, active legislations and self-efficacy all affected Egyptians consumers' acceptance of business-to-consumer (B2C) e-commerce. The research further discusses significant implications that can be adopted at both the micro and macro levels in Egypt and presents the Conceptual Model for B2C acceptance in Egypt.
The main aim of this paper is to investigate the factors which influence students when deciding t... more The main aim of this paper is to investigate the factors which influence students when deciding to study abroad. The case study is based on Polish students studying in the British higher education system (UK HE) and the paper examines these students’ choices and their decision-making process when selecting their university studies. The literature review suggests that there are two types of factors influencing students’ decision- making process: push factors, which operate within the home country, and pull factors, meaning that students are attracted by the host country and encouraged to study there. Polish students constitute a significant group of EU students who study in the UK and yet there are very few studies on this particular group. The results from this qualitative research on Polish students studying in a selected British university indicate that, contrary to a number of other studies, pull factors could be more important in influencing Polish students’ decision-making proc...
This paper investigates the effect of social cues in a mall’s shopping environment on customer be... more This paper investigates the effect of social cues in a mall’s shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Although the role of social cues in driving customer behavior in shopping contexts is largely addressed in the extant literature, the mechanism of the effect is still under-researched area and this study is an attempt to fill this gap.The conceptual model is validated through a questionnaire survey of 1028 shopping mall customers from three cities in Jordan. Two different conceptual models are tested. The analysis reveals that the cognition-emotion mediated model is more robust in predicting the effect of social cues than emotion-cognition mediated model. The findings indicate that a) social cues have a significant positive effect on customers’ emotion of pleasure; cognition; and behavioral response; and b) only pleasure and cognition medi...
The main aim of this paper is to determine which factors of the marketing mix (4P's) are ... more The main aim of this paper is to determine which factors of the marketing mix (4P's) are influential on consumer buying behaviour in booking a budget hotel. The research investigates the relationship between the six demographic variables (gender, age, marital status, nationality, occupation and monthly income) of respondents and marketing mix factors. Furthermore, the research also examines which marketing mix factor is considered to be the most important by consumers when selecting a budget hotel. The literature review provided three main subject areas to focus upon including budget hotel, consumer buying behaviour and hospitality marketing mix. Positivism approach was adopted as the basis of this research and 175 completed questionnaires were analysed using SPSS. Statistical analysis techniques were applied to investigate the relationships between the marketing mix and the six demographic factors of the respondents. From the research findings, it was found that there were significant relationships between price, place, promotion and some of the consumer's demographic factors, whereas the product variable had no relationships with the six demographic factors. From carrying out the Pearson Correlation, it was concluded that promotion was the most influential factor on consumer buying behaviour in terms of booking a budget hotel in the UK.
ABSTRACT The evolution of the service sector has seen a huge increase in the provision for servic... more ABSTRACT The evolution of the service sector has seen a huge increase in the provision for service based products in the North-West of England. Fundamental to this development is the role of business enterprise as drivers of economic change and prosperity, resulting in the growth of small business enterprises (SMEs), responsible for a sub culture associated with the service sector and the wider leisure environment.Service sector SMEs have developed greatly over recent years and nowhere is this more evident than in North West of England, where provision and service have accelerated the pace of change for both business entrepreneurs and consumers alike. Aligned next to these developments is the increase in competition between providers of service sector consumables. One such mechanism which offers potential savings both in terms of time and finance is the employment of information communication technology (ICT) to better enable the organisation to learn it's operating environment and develop strategies accordingly.This paper aims to examine in detail the provision for SME development in the NW of England and of the potential ICT strategies which can be employed to aid business survival. In an attempt to contextualise the SME environment further and to facilitate understanding, the authors have utilised a case study of primary origin.
International Journal of Entrepreneurship and Small Business, 2006
A great deal has been written about Relationship Marketing (RM) from different perspectives in th... more A great deal has been written about Relationship Marketing (RM) from different perspectives in the last 20 years. This literature includes the perspective of service marketing, business-to-business marketing, consumer marketing, international marketing and the perspectives of ...
Over recent years the proliferation of terrorist atrocities has had a negative impact on the tour... more Over recent years the proliferation of terrorist atrocities has had a negative impact on the tourism industry and these images have been viewed globally facilitated by the media revolution. The aim of this paper is to examine the reality of terrorism and whether or not ...
Due to globalisation, advancement in ICT and increase in competition the emphasis for organisatio... more Due to globalisation, advancement in ICT and increase in competition the emphasis for organisations now is not so much on single transactions and share of the market but rather on lifelong relationships with customers and share of their mind. This concept is ...
Over recent years the proliferation of terrorist atrocities has had a negative impact on the tour... more Over recent years the proliferation of terrorist atrocities has had a negative impact on the tourism industry and these images have been viewed globally facilitated by the media revolution. The aim of this paper is to examine the reality of terrorism and whether or not ...
This paper explains relationship marketing (RM) and discusses the benefits to customers and firms... more This paper explains relationship marketing (RM) and discusses the benefits to customers and firms applying RM. Nine dimensions central to making RM successful are assessed. These are: trust, commitment, social bonding, empathy, experiences, fulfilment of promise, customer satisfaction, internal relationship marketing, and communication. The researcher then describes three personal experiences of eating out in three different restaurants and discusses good RM techniques applied deliberately or otherwise by these establishments.
International Journal of Entrepreneurship and Small …, 2006
A great deal has been written about Relationship Marketing (RM) from different perspectives in th... more A great deal has been written about Relationship Marketing (RM) from different perspectives in the last 20 years. This literature includes the perspective of service marketing, business-to-business marketing, consumer marketing, international marketing and the perspectives of ...
ABSTRACT The evolution of the service sector has seen a huge increase in the provision for servic... more ABSTRACT The evolution of the service sector has seen a huge increase in the provision for service based products in the North-West of England. Fundamental to this development is the role of business enterprise as drivers of economic change and prosperity, resulting in the growth of small business enterprises (SMEs), responsible for a sub culture associated with the service sector and the wider leisure environment.Service sector SMEs have developed greatly over recent years and nowhere is this more evident than in North West of England, where provision and service have accelerated the pace of change for both business entrepreneurs and consumers alike. Aligned next to these developments is the increase in competition between providers of service sector consumables. One such mechanism which offers potential savings both in terms of time and finance is the employment of information communication technology (ICT) to better enable the organisation to learn it's operating environment and develop strategies accordingly.This paper aims to examine in detail the provision for SME development in the NW of England and of the potential ICT strategies which can be employed to aid business survival. In an attempt to contextualise the SME environment further and to facilitate understanding, the authors have utilised a case study of primary origin.
Introduction Types of Events Planning for Festivals, Conferences and Events International and Leg... more Introduction Types of Events Planning for Festivals, Conferences and Events International and Legal Requirements for Event Organisers Human Resource Management Event Tourism Marketing Process Integrated Marketing Communications and Public Relations Event Sponsorship The Role of the Finance as a Resource The Importance of Fundraising and other Sources of Finance Costing and Pricing Strategies Capital Investment Decisions Event Logistics An Integrated Approach Events Production and Equipment Design Lights and Associated Equipment in Common USAGE in Venues and Events
Introduction Types of Events Planning for Festivals, Conferences and Events International and Leg... more Introduction Types of Events Planning for Festivals, Conferences and Events International and Legal Requirements for Event Organisers Human Resource Management Event Tourism Marketing Process Integrated Marketing Communications and Public Relations Event Sponsorship The Role of the Finance as a Resource The Importance of Fundraising and other Sources of Finance Costing and Pricing Strategies Capital Investment Decisions Event Logistics An Integrated Approach Events Production and Equipment Design Lights and Associated Equipment in Common USAGE in Venues and Events
International Journal of Business and Globalisation, 2011
In modern society which, by definition is increasingly secular and culturally motivated, the Hajj... more In modern society which, by definition is increasingly secular and culturally motivated, the Hajj is considered the culmination of each Muslim's religious duties and aspiration. Muslims travel to the city of Madinah, after performing the Hajj, as part of their religious beliefs and ...
... In marketing relationships, communication plays a central role in providing an understanding ... more ... In marketing relationships, communication plays a central role in providing an understanding of the exchange partner's intentions and capabilities, thus forming a groundwork for building trust among exchange partners. ... Experience 1 coffee at Michelle´'s cafe´. ...
Abstract-This research aims at investigating the effect of interrelated micro-variables (level of... more Abstract-This research aims at investigating the effect of interrelated micro-variables (level of trust, perceived security and perceived self-efficacy) and macro-variables (availability of active legislations and technological level) on the acceptance of ecommerce as the independent variable in Egypt. Applying the Technology Acceptance Model (TAM) and adopting quantitative research methodology, questionnaires were carried out amongst 600 Egyptian consumers. The results of the survey indicate that trust, security, current technological level, active legislations and self-efficacy all affected Egyptians consumers' acceptance of business-to-consumer (B2C) e-commerce. The research further discusses significant implications that can be adopted at both the micro and macro levels in Egypt and presents the Conceptual Model for B2C acceptance in Egypt.
The main aim of this paper is to investigate the factors which influence students when deciding t... more The main aim of this paper is to investigate the factors which influence students when deciding to study abroad. The case study is based on Polish students studying in the British higher education system (UK HE) and the paper examines these students’ choices and their decision-making process when selecting their university studies. The literature review suggests that there are two types of factors influencing students’ decision- making process: push factors, which operate within the home country, and pull factors, meaning that students are attracted by the host country and encouraged to study there. Polish students constitute a significant group of EU students who study in the UK and yet there are very few studies on this particular group. The results from this qualitative research on Polish students studying in a selected British university indicate that, contrary to a number of other studies, pull factors could be more important in influencing Polish students’ decision-making proc...
This paper investigates the effect of social cues in a mall’s shopping environment on customer be... more This paper investigates the effect of social cues in a mall’s shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Although the role of social cues in driving customer behavior in shopping contexts is largely addressed in the extant literature, the mechanism of the effect is still under-researched area and this study is an attempt to fill this gap.The conceptual model is validated through a questionnaire survey of 1028 shopping mall customers from three cities in Jordan. Two different conceptual models are tested. The analysis reveals that the cognition-emotion mediated model is more robust in predicting the effect of social cues than emotion-cognition mediated model. The findings indicate that a) social cues have a significant positive effect on customers’ emotion of pleasure; cognition; and behavioral response; and b) only pleasure and cognition medi...
The main aim of this paper is to determine which factors of the marketing mix (4P's) are ... more The main aim of this paper is to determine which factors of the marketing mix (4P's) are influential on consumer buying behaviour in booking a budget hotel. The research investigates the relationship between the six demographic variables (gender, age, marital status, nationality, occupation and monthly income) of respondents and marketing mix factors. Furthermore, the research also examines which marketing mix factor is considered to be the most important by consumers when selecting a budget hotel. The literature review provided three main subject areas to focus upon including budget hotel, consumer buying behaviour and hospitality marketing mix. Positivism approach was adopted as the basis of this research and 175 completed questionnaires were analysed using SPSS. Statistical analysis techniques were applied to investigate the relationships between the marketing mix and the six demographic factors of the respondents. From the research findings, it was found that there were significant relationships between price, place, promotion and some of the consumer's demographic factors, whereas the product variable had no relationships with the six demographic factors. From carrying out the Pearson Correlation, it was concluded that promotion was the most influential factor on consumer buying behaviour in terms of booking a budget hotel in the UK.
ABSTRACT The evolution of the service sector has seen a huge increase in the provision for servic... more ABSTRACT The evolution of the service sector has seen a huge increase in the provision for service based products in the North-West of England. Fundamental to this development is the role of business enterprise as drivers of economic change and prosperity, resulting in the growth of small business enterprises (SMEs), responsible for a sub culture associated with the service sector and the wider leisure environment.Service sector SMEs have developed greatly over recent years and nowhere is this more evident than in North West of England, where provision and service have accelerated the pace of change for both business entrepreneurs and consumers alike. Aligned next to these developments is the increase in competition between providers of service sector consumables. One such mechanism which offers potential savings both in terms of time and finance is the employment of information communication technology (ICT) to better enable the organisation to learn it's operating environment and develop strategies accordingly.This paper aims to examine in detail the provision for SME development in the NW of England and of the potential ICT strategies which can be employed to aid business survival. In an attempt to contextualise the SME environment further and to facilitate understanding, the authors have utilised a case study of primary origin.
International Journal of Entrepreneurship and Small Business, 2006
A great deal has been written about Relationship Marketing (RM) from different perspectives in th... more A great deal has been written about Relationship Marketing (RM) from different perspectives in the last 20 years. This literature includes the perspective of service marketing, business-to-business marketing, consumer marketing, international marketing and the perspectives of ...
Over recent years the proliferation of terrorist atrocities has had a negative impact on the tour... more Over recent years the proliferation of terrorist atrocities has had a negative impact on the tourism industry and these images have been viewed globally facilitated by the media revolution. The aim of this paper is to examine the reality of terrorism and whether or not ...
Due to globalisation, advancement in ICT and increase in competition the emphasis for organisatio... more Due to globalisation, advancement in ICT and increase in competition the emphasis for organisations now is not so much on single transactions and share of the market but rather on lifelong relationships with customers and share of their mind. This concept is ...
Over recent years the proliferation of terrorist atrocities has had a negative impact on the tour... more Over recent years the proliferation of terrorist atrocities has had a negative impact on the tourism industry and these images have been viewed globally facilitated by the media revolution. The aim of this paper is to examine the reality of terrorism and whether or not ...
This paper explains relationship marketing (RM) and discusses the benefits to customers and firms... more This paper explains relationship marketing (RM) and discusses the benefits to customers and firms applying RM. Nine dimensions central to making RM successful are assessed. These are: trust, commitment, social bonding, empathy, experiences, fulfilment of promise, customer satisfaction, internal relationship marketing, and communication. The researcher then describes three personal experiences of eating out in three different restaurants and discusses good RM techniques applied deliberately or otherwise by these establishments.
International Journal of Entrepreneurship and Small …, 2006
A great deal has been written about Relationship Marketing (RM) from different perspectives in th... more A great deal has been written about Relationship Marketing (RM) from different perspectives in the last 20 years. This literature includes the perspective of service marketing, business-to-business marketing, consumer marketing, international marketing and the perspectives of ...
ABSTRACT The evolution of the service sector has seen a huge increase in the provision for servic... more ABSTRACT The evolution of the service sector has seen a huge increase in the provision for service based products in the North-West of England. Fundamental to this development is the role of business enterprise as drivers of economic change and prosperity, resulting in the growth of small business enterprises (SMEs), responsible for a sub culture associated with the service sector and the wider leisure environment.Service sector SMEs have developed greatly over recent years and nowhere is this more evident than in North West of England, where provision and service have accelerated the pace of change for both business entrepreneurs and consumers alike. Aligned next to these developments is the increase in competition between providers of service sector consumables. One such mechanism which offers potential savings both in terms of time and finance is the employment of information communication technology (ICT) to better enable the organisation to learn it's operating environment and develop strategies accordingly.This paper aims to examine in detail the provision for SME development in the NW of England and of the potential ICT strategies which can be employed to aid business survival. In an attempt to contextualise the SME environment further and to facilitate understanding, the authors have utilised a case study of primary origin.
Introduction Types of Events Planning for Festivals, Conferences and Events International and Leg... more Introduction Types of Events Planning for Festivals, Conferences and Events International and Legal Requirements for Event Organisers Human Resource Management Event Tourism Marketing Process Integrated Marketing Communications and Public Relations Event Sponsorship The Role of the Finance as a Resource The Importance of Fundraising and other Sources of Finance Costing and Pricing Strategies Capital Investment Decisions Event Logistics An Integrated Approach Events Production and Equipment Design Lights and Associated Equipment in Common USAGE in Venues and Events
Introduction Types of Events Planning for Festivals, Conferences and Events International and Leg... more Introduction Types of Events Planning for Festivals, Conferences and Events International and Legal Requirements for Event Organisers Human Resource Management Event Tourism Marketing Process Integrated Marketing Communications and Public Relations Event Sponsorship The Role of the Finance as a Resource The Importance of Fundraising and other Sources of Finance Costing and Pricing Strategies Capital Investment Decisions Event Logistics An Integrated Approach Events Production and Equipment Design Lights and Associated Equipment in Common USAGE in Venues and Events
International Journal of Business and Globalisation, 2011
In modern society which, by definition is increasingly secular and culturally motivated, the Hajj... more In modern society which, by definition is increasingly secular and culturally motivated, the Hajj is considered the culmination of each Muslim's religious duties and aspiration. Muslims travel to the city of Madinah, after performing the Hajj, as part of their religious beliefs and ...
... In marketing relationships, communication plays a central role in providing an understanding ... more ... In marketing relationships, communication plays a central role in providing an understanding of the exchange partner's intentions and capabilities, thus forming a groundwork for building trust among exchange partners. ... Experience 1 coffee at Michelle´'s cafe´. ...
Uploads
Papers by Tahir Rashid