| Consumer ethics in the European Union: A comparison of northern and southern views MJ Polonsky, PQ Brito, J Pinto, N Higgs-Kleyn Journal of Business Ethics 31, 117-130, 2001 | 165 | 2001 |
| Customer segmentation in a large database of an online customized fashion business PQ Brito, C Soares, S Almeida, A Monte, M Byvoet Robotics and Computer-Integrated Manufacturing 36, 93-100, 2015 | 139 | 2015 |
| Marker versus markerless augmented reality. Which has more impact on users? PQ Brito, J Stoyanova International Journal of Human–Computer Interaction 34 (9), 819-833, 2018 | 113 | 2018 |
| Tourism brochures: Linking message strategies, tactics and brand destination attributes PQ Brito, J Pratas Tourism Management 48, 123-138, 2015 | 82 | 2015 |
| Consumer attitude towards sales promotion techniques: a multi-country study KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu Asia Pacific Journal of Marketing and Logistics 31 (2), 437-463, 2019 | 81 | 2019 |
| Effects of personal, social and environmental factors on physical activity behavior among adults A Brochado, F Oliveira-Brochado, PQ Brito Revista Portuguesa de Saúde Pública, 7-17, 2010 | 64 | 2010 |
| Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences P Quelhas-Brito, A Brandão, M Gadekar, S Castelo‐Branco Journal of Fashion Marketing and Management: An International Journal 24 (2 …, 2020 | 55 | 2020 |
| Comparison of consumer purchase intention between interactive and augmented reality shopping platforms through statistical analyses J Stoyanova, PQ Brito, P Georgieva, M Milanova 2015 International Symposium on Innovations in Intelligent SysTems and …, 2015 | 54 | 2015 |
| Correlates of adults’ participation in sport and frequency of sport A Oliveira-Brochado, PQ Brito, F Oliveira-Brochado Science & Sports 32 (6), 355-363, 2017 | 46 | 2017 |
| Mediating model of brand equity and its application UR Raut, PA Pawar, PQ Brito, GS Sisodia Spanish Journal of Marketing-ESIC 23 (2), 295-318, 2019 | 44 | 2019 |
| Do open day events develop art museum audiences? B Barbosa, PQ Brito Museum Management and Curatorship 27 (1), 17-33, 2012 | 44 | 2012 |
| Tweens' characterization of digital technologies PQ Brito Computers & Education 59 (2), 580-593, 2012 | 38 | 2012 |
| To what extent are digital influencers creative? G Sette, PQ Brito Creativity and Innovation Management 29, 90-102, 2020 | 37 | 2020 |
| Direct or indirect channel structures. Evaluating the impact of channel governance structure on export performance M Rambocas, R Meneses, C Monteiro, PQ Brito International Business Review 24 (1), 124-132, 2015 | 36 | 2015 |
| A imagem turística de Portugal no Brasil: a influência dos atributos na formação da imagem da um destino turístico ZMO de Castro Rodrigues, PQ Brito Revista Portuguesa e Brasileira de Gestão 8 (2), 39-50, 2009 | 34 | 2009 |
| Strategic versus tactical nature of sales promotions PQ Brito, K Hammond Journal of Marketing Communications 13 (2), 131-148, 2007 | 34 | 2007 |
| Shopping centre image dynamics of a new entrant P Quelhas Brito International Journal of Retail & Distribution Management 37 (7), 580-599, 2009 | 33 | 2009 |
| Augmented reality versus conventional interface: is there any difference in effectiveness? PQ Brito, J Stoyanova, A Coelho Multimedia Tools and Applications 77, 7487-7516, 2018 | 32 | 2018 |
| Analysis of brand resonance measures to access, dimensionality, reliability and validity UR Raut, PQ Brito, PA Pawar Global Business Review 21 (1), 162-175, 2020 | 29 | 2020 |
| Teen conceptualization of digital technologies PQ Brito New media & society 14 (3), 513-532, 2012 | 26 | 2012 |
Emeritus Professor Kim-Shyan FamHarbin University of Commerce & Romanian American UniversityVerified email at magscholar.com
