Analyzing leakage of personal information by malware

T Urban, D Tatang, T Holz… - Journal of Computer …, 2019 - content.iospress.com
Journal of Computer Security, 2019content.iospress.com
Advertisements are the fuel that runs many online services such as websites or mobile apps,
but also adversaries started to abuse ads for financial gains. Nowadays, online advertising
companies track users all over the web in order to create successful online ads campaigns
specifically tailored for a target audience. A popular phenomenon on the Internet, so-called
adware, abuses online advertisements by maliciously injecting or replacing ads on
websites. As many consider ads to be quite privacy intrusive, much work has gone into …
Abstract
Advertisements are the fuel that runs many online services such as websites or mobile apps, but also adversaries started to abuse ads for financial gains. Nowadays, online advertising companies track users all over the web in order to create successful online ads campaigns specifically tailored for a target audience. A popular phenomenon on the Internet, so-called adware, abuses online advertisements by maliciously injecting or replacing ads on websites. As many consider ads to be quite privacy intrusive, much work has gone into studying the effects of online advertisements on users’ privacy. However, only little work has been done so far into analyzing the privacy implications of adware.
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