Electronic commerce and business-to-consumer (B2C) relations
S Burgess, S Karanasios - Journal of Electronic Commerce in …, 2008 - igi-global.com
Journal of Electronic Commerce in Organizations (JECO), 2008•igi-global.com
This article discusses some of the recent trends in relation the role that electronic commerce
can play in business-to-consumer (B2C) relations, including the importance of
understanding the behaviour of online customers and the role that e-commerce can play in
managing customer relationships online. The article serves as an introduction to this special
edition of the journal, which examined the use of electronic commerce in dealings with
consumers.
can play in business-to-consumer (B2C) relations, including the importance of
understanding the behaviour of online customers and the role that e-commerce can play in
managing customer relationships online. The article serves as an introduction to this special
edition of the journal, which examined the use of electronic commerce in dealings with
consumers.
Abstract
This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.
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