In this paper, we study the problem of cost optimisation of individual-based institutional incentives (reward, punishment, and hybrid) for guaranteeing a certain minimal level of cooperative behaviour in a well-mixed, finite population. In this scheme, the individuals in the population interact via cooperation dilemmas (Donation Game or Public Goods Game) in which institutional reward is carried out only if cooperation is not abundant enough (i.e., their number is below a threshold , where is the population size); and similarly, institutional punishment is carried out only when defection is too abundant. We study analytically the cases for the reward incentive, showing that the cost function is always non-decreasing. We also derive the neutral drift and strong selection limits when the intensity of selection tends to zero and infinity, respectively. We also numerically investigate the problem for other values of .