This paper claims that a new field of software engineering research and practice is emerging: search-based software engineering. The paper argues that software engineering is ideal for the application of metaheuristic search techniques, such as genetic algorithms, simulated annealing and tabu search. Such search-based techniques could provide solutions to the difficult problems of balancing competing (and some times inconsistent) constraints and may suggest ways of finding acceptable solutions in situations where perfect solutions are either theoretically impossible or practically infeasible. In order to develop the field of search-based software engineering, a reformulation of classic software engineering problems as search problems is required. The paper briefly sets out key ingredients for successful reformulation and evaluation criteria for search-based software engineering.