Reflections on the information overload paradigm in consumer decision making
NK Malhotra - Journal of consumer research, 1984 - JSTOR
Journal of consumer research, 1984•JSTOR
The purpose of this paper is to offer some reflections on the information overload paradigm
by focusing on the issues raised by Jacoby (1984). Toward this end, I address the questions
of whether consumers can be overloaded and whether consumers will be overloaded. This
is followed by a brief discussion of the theoretical, managerial, and public policy implications
of the information overload paradigm. Finally, I reinforce a call for more research in this area
and identify several directions for such research.
by focusing on the issues raised by Jacoby (1984). Toward this end, I address the questions
of whether consumers can be overloaded and whether consumers will be overloaded. This
is followed by a brief discussion of the theoretical, managerial, and public policy implications
of the information overload paradigm. Finally, I reinforce a call for more research in this area
and identify several directions for such research.
The purpose of this paper is to offer some reflections on the information overload paradigm by focusing on the issues raised by Jacoby (1984). Toward this end, I address the questions of whether consumers can be overloaded and whether consumers will be overloaded. This is followed by a brief discussion of the theoretical, managerial, and public policy implications of the information overload paradigm. Finally, I reinforce a call for more research in this area and identify several directions for such research.
JSTOR