Realizing the significant demand flexibility potential in deregulated power systems requires its suitable integration in electricity markets. Part I of this work has presented the theoretical, algorithmic and implementation aspects of a novel pool market mechanism achieving this goal by combining the advantages of centralized mechanisms and dynamic pricing schemes, based on Lagrangian relaxation (LR) principles. Part II demonstrates the applicability of the mechanism, considering two reschedulable demand technologies with significant potential, namely electric vehicles with flexible charging capability and electric heat pump systems accompanied by heat storage for space heating. The price response sub-problems of these technologies are formulated, including detailed models of their operational properties. Suitable case studies on a model of the U.K. system are examined in order to validate the properties of the proposed mechanism and illustrate and analyze the benefits associated with the market participation of the considered technologies.