Being online, living offline: the influence of social ties over the appropriation of social network sites

B Ploderer, S Howard, P Thomas - … of the 2008 ACM conference on …, 2008 - dl.acm.org
Proceedings of the 2008 ACM conference on Computer supported cooperative work, 2008dl.acm.org
Research on social network sites has examined how people integrate offline and online life,
but with a particular emphasis on their use by friendship groups. We extend earlier work by
examining a case in which offline ties are non-existent, but online ties strong. Our case is a
study of bodybuilders, who explore their passion with like-minded offline'strangers' in tightly
integrated online communities. We show that the integration of offline and online life
supports passion-centric activities, such as bodybuilding.
Research on social network sites has examined how people integrate offline and online life, but with a particular emphasis on their use by friendship groups. We extend earlier work by examining a case in which offline ties are non-existent, but online ties strong. Our case is a study of bodybuilders, who explore their passion with like-minded offline 'strangers' in tightly integrated online communities. We show that the integration of offline and online life supports passion-centric activities, such as bodybuilding.
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