In this paper we investigate interaction with a media façade that is out of reach for touch-based interaction. We describe four different applications that utilize mobile devices to enable passers-by to interact with the façade. Each application has been designed constrained by limitations given by formal regulations of an editorial board (e.g. to prevent traffic distractions) and with the aim to catch the attention of passers-by to achieve interaction and keep the users engaged. Besides the description of the design and implementation of the different application, we report on initial feedback of users after a first preliminary user test that informs further development and design.