Augmented Reality Interaction on Property Developer Using User Centered Design Approach

B Arifitama, A Syahputra, SDH Permana - Proceedings of the 2017 …, 2017 - dl.acm.org
Proceedings of the 2017 International Conference on Computer Science and …, 2017dl.acm.org
Sales property developer interacted with their customer in most conventional ways such as
holding a meeting and deliver product knowledge by conversation. PT. GOLDLAND
REALTY already uses innovation such as augmented reality to deliver visualization on their
property building product knowledge, but the software shows a lack of interaction between
sales staff and customer. Around 80% costumers tend to stop using the software within less
than 5 minutes, which shows that customers are not enjoying the software enough. This …
Sales property developer interacted with their customer in most conventional ways such as holding a meeting and deliver product knowledge by conversation. PT. GOLDLAND REALTY already uses innovation such as augmented reality to deliver visualization on their property building product knowledge, but the software shows a lack of interaction between sales staff and customer. Around 80% costumers tend to stop using the software within less than 5 minutes, which shows that customers are not enjoying the software enough. This paper proposes a solution which is capable of improving interaction on augmented reality with a user using User Centered Design (UCD) approach to a property developer building. The result showed that by using augmented reality and User Centered Design (UCD) approach, customers experienced more interaction with the software and gain more valuable product information while interacting.
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