Exploiting geographical influence for collaborative point-of-interest recommendation

M Ye, P Yin, WC Lee, DL Lee - … of the 34th international ACM SIGIR …, 2011 - dl.acm.org
Proceedings of the 34th international ACM SIGIR conference on Research and …, 2011dl.acm.org
In this paper, we aim to provide a point-of-interests (POI) recommendation service for the
rapid growing location-based social networks (LBSNs), eg, Foursquare, Whrrl, etc. Our idea
is to explore user preference, social influence and geographical influence for POI
recommendations. In addition to deriving user preference based on user-based
collaborative filtering and exploring social influence from friends, we put a special emphasis
on geographical influence due to the spatial clustering phenomenon exhibited in user check …
In this paper, we aim to provide a point-of-interests (POI) recommendation service for the rapid growing location-based social networks (LBSNs), e.g., Foursquare, Whrrl, etc. Our idea is to explore user preference, social influence and geographical influence for POI recommendations. In addition to deriving user preference based on user-based collaborative filtering and exploring social influence from friends, we put a special emphasis on geographical influence due to the spatial clustering phenomenon exhibited in user check-in activities of LBSNs. We argue that the geographical influence among POIs plays an important role in user check-in behaviors and model it by power law distribution. Accordingly, we develop a collaborative recommendation algorithm based on geographical influence based on naive Bayesian. Furthermore, we propose a unified POI recommendation framework, which fuses user preference to a POI with social influence and geographical influence. Finally, we conduct a comprehensive performance evaluation over two large-scale datasets collected from Foursquare and Whrrl. Experimental results with these real datasets show that the unified collaborative recommendation approach significantly outperforms a wide spectrum of alternative recommendation approaches.
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