[HTML][HTML] LLMs in e-commerce: a comparative analysis of GPT and LLaMA models in product review evaluation
E-commerce has witnessed remarkable growth, especially following the easing of COVID-19
restrictions. Many people, who were initially hesitant about online shopping, have now
embraced it, while existing online shoppers increasingly prefer the convenience of e-
commerce. This surge in e-commerce has prompted the implementation of automated
customer service processes, incorporating innovations such as chatbots and AI-driven sales.
Despite this growth, customer satisfaction remains vital for E-commerce sustainability. Data …
restrictions. Many people, who were initially hesitant about online shopping, have now
embraced it, while existing online shoppers increasingly prefer the convenience of e-
commerce. This surge in e-commerce has prompted the implementation of automated
customer service processes, incorporating innovations such as chatbots and AI-driven sales.
Despite this growth, customer satisfaction remains vital for E-commerce sustainability. Data …