Electrolux Group

What a start for AEG at the 100th IFA Berlin! This morning, we had the honor of welcoming German Chancellor Olaf Scholz to our AEG booth. He got an exclusive first look at the brand-new AEG Kitchen Range, which made its world debut at yesterday's Media Conference.   Chancellor Scholz was particularly impressed by the AEG SaphirMatt induction hob and personally tested its scratch-resistant glass surface in a live demo.   Check out the IFA first impressions below, and if you're in Berlin, visit us at Hall 4.1, Booth 101 to see our latest innovations in person.   #AEG #Chancellor #Scholz #IFA100 #Opening #Kitchen #SaphirMatt

We’ve wrapped up our AEG Media Conference at IFA Berlin 2024! If you missed it, you can still watch the recording of our Live Stream here (scroll to 40 minutes).   And if you are at IFA, come visit our AEG stand in hall 4.1, booth 101, to experience AEG’s biggest and best kitchen range yet!   #AEG #kitchen #launch #IFA2024

It's time for the big reveal! This week at global tech fair IFA Berlin, our premium brand AEG unveils its best-ever kitchen range, including AI-assisted cooking for the first time.   Join us here this Thursday at 1300 CET for the big reveal LIVE from IFA: https://lnkd.in/deWw7y9U   And to learn all about the new kitchen range, visit here: https://lnkd.in/d5hUZDN8   #IFA2024 #AEG #kitchen #innovation #design #AI

Happy birthday to us! Today we celebrate turning 105. We were founded in Sweden in 1919 by entrepreneur and salesman Axel Wenner-Gren who had worked stubbornly since 1908 to realize a vision: making vacuum cleaners lighter and easier to use. “Every home, an Electrolux home” was his motto. With Wenner-Gren’s idea, and his unusual knack for sales and marketing, our journey began toward becoming a leading global appliance company today.  We're proud to have been innovating and improving the lives of people in their homes around the world for 105 years. 🎇 Read more about our story here: https://lnkd.in/d-QsNR3 #birthday #history #swedishheritage #shapelivingforthebetter #innovation 

Electrolux Group leaders Adam Cich, Anna Ohlsson-Leijon, Jonas Samuelson and Vitor Maia (pictured left to right) this week took part in a ribbon-cutting ceremony to celebrate the grand opening of our new regional commercial hub in Bangkok.    Read all about the new hub here: https://lnkd.in/dhPeih3Z #thailand #shapelivingforthebetter

The average person’s daily consumption of water in the home is 150 liters – that's the equivalent of almost four showers. So how can we make 50 liters a day a reality? To find out, we’re taking part in a pilot in Los Angeles — alongside our 50L Coalition members including IKEA, Procter & Gamble and Kohler Co. — retrofitting homes with our appliances to test how new innovations and efficiency can help drive down water use. We spoke with Tara Helms, Director of Sustainability North America, and Jirko Müller, Global Experience Marketing Director in Fabric and Dish Care, to hear about the progress so far. Read the interview here: https://lnkd.in/dvKCzSRA   #worldwaterweek #water #innovation #efficiency #sustainability  

The need for bold and brave leaders is more urgent than ever. That was the theme of global transport company Scania Group’s recent Sustainable Transport Forum where our technology and sustainability leader, Elena Breda, shared the work we're doing, as leaders in sustainability, to reduce emissions in our transportation.    Watch this film from Scania in which Elena discusses how the work continues to reduce our climate impact, after having achieved our first science-based target 3 years ahead of plan.   #scania #sustainability #transportation

We’re celebrating 25 years at our global HQ in Stockholm, Sweden.   A quarter of a century ago, the Electrolux Group team based in Stockholm said goodbye to the company’s original HQ at Lilla Essingen in the city which had been our home since we were founded in 1919. Pictured is the team on the very last day at Lilla Essingen.   Since 1999, our global HQ has been based on the Stockholm island of Kungsholmen and was officially opened by the King of Sweden.   #tbt #25year

What better place to celebrate a true world premier than Berlin, the birthplace of AEG in 1887. Join us live for our AEG Media Conference at IFA Berlin 2024 as we officially unveil the new AEG Kitchen Range – the biggest kitchen launch yet in our premium brand’s history. Live on stage will be Anna Ohlsson-Leijon (CEO Europe APMEA & Group Executive VP), Christopher Duncan (Head of Product Line Taste Europe APMEA), Thomas Gardner (Global Senior Design Lead Product Line Taste) and 🌱Michael Geisler (VP Commercial Area Central DE/AT). 📆 Register below for our LinkedIn Live event or meet us in Berlin in Hall 4.1, Booth 101. #AEG #ChallengeTheExpected #Innovation #Design #Quality #Sustainability #IFA2024

Extending clothing life presents the single largest opportunity to reduce the carbon, water and waste footprints of clothes. Published today in our latest The Truth About Laundry Report are the findings of our seven-year, science-led research program focused on extended clothing life which shows that choosing lower temperatures and shorter cycles can length the lifespan of clothes by more than 50%.   For example, a cotton T-shirt washed at 30°C for 59 minutes will last over 50% longer than if it’s washed on a regular 40°C cycle which can last up to 120 minutes, if not longer.   To read all about this and to download The Truth About Laundry, Love Clothes For Longer Edition, read here: https://lnkd.in/djTNYAfN   #laundry #care #sustainability #clothes #innovation