Growth Center

A/B Testing

An overview of A/B Testing and how to work it into your strategies.

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A/B Testing in Data Science

Understand A/B testing from a data science perspective.

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B2B Marketing

A one-stop shop for all the information you need on B2B marketing.

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How to Build an Effective B2B Marketing Strategy in 2022

We overview the steps involved with creating a B2B marketing strategy that works.

Cross-Selling

Cross-selling is the backbone of marketing and sales. Find out what cross selling means, and how to get started.

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Customer Acquisition

We walk through what customer acquisition is and why it’s so important for modern businesses.

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Customer Acquisition Cost (CAC): A Guide for 2023

Customer Acquisition Cost (CAC): A guide for 2023

What to Spend on Customer Acquisition in 5 Easy Steps

A step-by-step guide on how to figure out what you should be spending on customer acquisition.

Customer Engagement

An in-depth exploration of customer engagement from the experts at Twilio Segment.

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How to Create a Winning Customer Engagement Strategy

Learn everything you need to know about creating a successful customer engagement strategy.

What is a Customer Engagement Platform? + Best of 2023

We discuss what customer engagement platforms are and overview the best options for 2022.

Customer Journey

Twilio Segment offers insight into customer journeys and how businesses can perfect them.

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B2B Customer Journeys: How They’re Evolving in 2022

We walk through how B2B businesses should approach constructing the ideal customer journey in 2022.

SaaS Customer Journey Mapping with Segment

Learn how Segment can help with SaaS customer journey mapping.

Customer Personalization

A comprehensive overview of customer personalization and why it's essential to businesses today.

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Customer Retention

An in-depth look into customer retention strategies from the experts at Twilio Segment.

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Customer Retention Analytics Guide

Here we discuss customer retention, what it means, and how to analyze it.

9 Retention Strategies Unlocked by Customer Data

Learn how to increase customer retention and generate more revenue from existing customers with high-quality data.

Customer Segmentation

An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.

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Customer Segmentation Analysis: A How-to Guide | 2022

Learn how to analyze customer segmentation in 2022.

Customer Segmentation Tools

Everything you need to know about customer segmentation tools, and why they're important.

Email Marketing

An exploration of email marketing and why it's a critical strategy for businesses.

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Growth Marketing

Learn everything you need to know about growth marketing from the experts at Twilio Segment.

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Marketing Automation

Explore the ins-and-outs of marketing automation from the experts at Twilio Segment.

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Multichannel Marketing

Here we discuss what you need to learn about multichannel marketing including its benefits, challenges, and where to start.

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How To Get Started With Multichannel Marketing Automation

Learn what multichannel marketing automation is, its benefits, and how to implement it.

Omnichannel Customer Experience

Gain an in-depth understanding of what goes into creating omnichannel customer experiences.

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How Vacasa achieved 3-10x more guest bookings with personalized email and SMS campaigns

Learn how Vacasa created a seamless omnichannel experience for their customers to gain 3-10x more guest bookings.

Omnichannel Marketing

Learn everything you need to know about omnichannel marketing from the experts at Twilio Segment.

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The Ultimate Guide to Omnichannel

In this guide, we outline how businesses can successfully implement omnichannel customer engagement at scale.

A Guide to Multichannel vs. Omnichannel Marketing

Learn the key differences between a multichannel and omnichannel marketing approach.

6 Examples of Successful Omnichannel Marketing

We walk through 6 examples of successful omnichannel marketing.

Omnichannel Retailing

A deep dive into omnichannel retailing, and how to implement it.

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How Veronica Beard built omnichannel experiences and decreased Customer Acquisition Costs by 20% with Twilio Segment

With Twilio Segment, Veronica Beard delivers customer-first experiences based on real-time interactions across touchpoints, all while driving better marketing efficiency.

SMS Marketing

A complete rundown on what SMS marketing is and how to succeed at implementing it.

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Upselling

Upselling can be a differentiator for employees, customers, and your businesses growth. Find out what upselling means, and how to get started.

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User Onboarding

Without successful new user onboarding your business would be stagnant. Let Twilio Segment explain user onboarding and its process.

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What is an Email Bounce Rate?

How to calculate your email bounce rate (and improve it).

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