Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen pol... more Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen polskich marek eksportowych a wywoływaną przez nie aktywnością w Internecie? W tym celu zrealizowano badania ilościowe polegające na obserwacji i rejestrowaniu cech witryn internetowych marek eksporterów i uzupełniono o dane wtórne na temat ruchu internetowego oraz wyników finansowych gestorów marek. Zbiorowość badawcza to 402 najsilniejsze polskie marki dóbr konsumpcyjnych, sprzedawane na rynkach zagranicznych. Stwierdzono, że każda z obserwowanych cech (liczba wersji językowych, liczba możliwości kontaktu w języku obcym, liczba wersji językowych sklepu internetowego) jest pozytywnie skorelowana z odsetkiem odwiedzin z zagranicy.
International Journal of Management and Economics, 2017
The study examines the hypothesis that firms engaging customers in value co-creation tend to disp... more The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied innovativeness metric was revenue share from new and modified products. Data were collected from 432 managers of manufacturing and service SMEs. Statistical data analysis methods included EFA, CFA and multiple regression modeling.The major finding is the existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular, certain DART dimensions, such as Dialog, elements of Access and Risk, coincided with increased levels of innovativeness. Among the study’s li...
International Journal of Management and Economics, 2016
This study investigates the links between organizational culture, the use of open innovation sour... more This study investigates the links between organizational culture, the use of open innovation sources and the performance of SMEs. The main hypothesis of the study is that a special type of organizational culture (termed innovative culture), which fosters creativity, learning and inter-employee cooperation – will correspond with a greater scope of open innovation sources and higher levels of innovative, operational and financial performance. The study was based on a representative CATI survey of 473 SMEs operating in manufacturing and services industries in Poland. Our statistical analysis relied on building and testing structural equation model with the AMOS software. The findings confirmed a positive association between innovative culture and the scope of open sources of innovation. However, innovative culture had no direct effect on the percentage of sales from new and modified products, which is often used as a metric of innovativeness, but did show a positive influence on an ind...
ABSTRACT The article aims to quantitatively test the DART model, so far studied mostly with quali... more ABSTRACT The article aims to quantitatively test the DART model, so far studied mostly with qualitative methods. A multiple measurement scale was employed in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA. The findings suggest that DART may not accurately reflect firms' co-creation practices.
With cross-border channel partnerships increasingly being forged in global markets, manifest conf... more With cross-border channel partnerships increasingly being forged in global markets, manifest conflict between international partners has become a serious problem leading to potentially deleterious effects on overall channel performance. Using data drawn from a cross-national study of distribution practices in three countries, we investigate whether national culture moderates the relationship between leadership style and channel partner conflict, which, in turn,
Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen pol... more Celem artykułu jest odpowiedź na pytanie badawcze: czy występują związki między cechami domen polskich marek eksportowych a wywoływaną przez nie aktywnością w Internecie? W tym celu zrealizowano badania ilościowe polegające na obserwacji i rejestrowaniu cech witryn internetowych marek eksporterów i uzupełniono o dane wtórne na temat ruchu internetowego oraz wyników finansowych gestorów marek. Zbiorowość badawcza to 402 najsilniejsze polskie marki dóbr konsumpcyjnych, sprzedawane na rynkach zagranicznych. Stwierdzono, że każda z obserwowanych cech (liczba wersji językowych, liczba możliwości kontaktu w języku obcym, liczba wersji językowych sklepu internetowego) jest pozytywnie skorelowana z odsetkiem odwiedzin z zagranicy.
International Journal of Management and Economics, 2017
The study examines the hypothesis that firms engaging customers in value co-creation tend to disp... more The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied innovativeness metric was revenue share from new and modified products. Data were collected from 432 managers of manufacturing and service SMEs. Statistical data analysis methods included EFA, CFA and multiple regression modeling.The major finding is the existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular, certain DART dimensions, such as Dialog, elements of Access and Risk, coincided with increased levels of innovativeness. Among the study’s li...
International Journal of Management and Economics, 2016
This study investigates the links between organizational culture, the use of open innovation sour... more This study investigates the links between organizational culture, the use of open innovation sources and the performance of SMEs. The main hypothesis of the study is that a special type of organizational culture (termed innovative culture), which fosters creativity, learning and inter-employee cooperation – will correspond with a greater scope of open innovation sources and higher levels of innovative, operational and financial performance. The study was based on a representative CATI survey of 473 SMEs operating in manufacturing and services industries in Poland. Our statistical analysis relied on building and testing structural equation model with the AMOS software. The findings confirmed a positive association between innovative culture and the scope of open sources of innovation. However, innovative culture had no direct effect on the percentage of sales from new and modified products, which is often used as a metric of innovativeness, but did show a positive influence on an ind...
ABSTRACT The article aims to quantitatively test the DART model, so far studied mostly with quali... more ABSTRACT The article aims to quantitatively test the DART model, so far studied mostly with qualitative methods. A multiple measurement scale was employed in interviewing managers. The statistical evidence for adequacy of the model was obtained through CFA. The findings suggest that DART may not accurately reflect firms' co-creation practices.
With cross-border channel partnerships increasingly being forged in global markets, manifest conf... more With cross-border channel partnerships increasingly being forged in global markets, manifest conflict between international partners has become a serious problem leading to potentially deleterious effects on overall channel performance. Using data drawn from a cross-national study of distribution practices in three countries, we investigate whether national culture moderates the relationship between leadership style and channel partner conflict, which, in turn,
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