Papers by Mochammad Riyadh Rizky Adam
Emerging Markets : Business and Management Studies Journal, 2018
This study is significant for the local five star hotels in Indonesia to identify the needs of hu... more This study is significant for the local five star hotels in Indonesia to identify the needs of human resource improvements especially to face the ASEAN Economic Community. In tourism industry, especially in Hotel Industry, the quality of HR is very crucial since employees face customers in daily life. This research is focused on five star local hotel and the samples are taken from five star local hotels in Jakarta with comparison of international five star hotel. To be more comprehensive, this research as well takes on tourism high school in Jakarta. As five stars hotels, customers are varying from their intention to stay and their nationalities. Therefore, employees are strongly needed to speak fluent English so that they can serve the customers well. However, based on the interview with local five star hotel, only limited employee can speak English and therefore it is needed to have English training as one of the priorities in every hotel. Secondly in it founded that tourism high ...
Technomedia Journal
Keterlibatan selebriti dalam rekomendasi produk merupakan suatu hal yang menarik untuk diteliti. ... more Keterlibatan selebriti dalam rekomendasi produk merupakan suatu hal yang menarik untuk diteliti. Dukungan selebriti adalah strategi komunikasi pemasaran umum untuk membangun citra merek dan kesadaran merek. Penelitian ini mencoba menganalisis factor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti. Penelitian ini memiliki empat variabel yaitu celebrity endorser, advertisement, brand image, dan brand awareness. Sampel dalam penelitian ini adalah 293 konsumen produk X. Metode analisis dalam penelitian ini adalah analisis partial least squares (PLS). Hasil penelitian menyatakan bahwa seluruh hipotesis signifikan. Terdapat pengaruh celebrity endorser terhadap brand image, terdapat pengaruh advertisement terhadap brand image, terdapat pengaruh brand image terhadap brand awareness, terdapat pengaruh celebrity endorser terhadap brand awareness yang dimediasi oleh brand image, dan terdapat pengaruh advertisement terhadap brand awareness yang dimediasi oleh br...
Enrichment : Journal of Management, Jul 5, 2021
Enhancing Business Stability Through Collaboration, 2017
Although Selis brand under PT.JUARA BIKE has been the pioneer of electric bicycle in Indonesia si... more Although Selis brand under PT.JUARA BIKE has been the pioneer of electric bicycle in Indonesia since 2011, the brand still has lack of demand on the electric motorcycle. The objective of this research is to analyze the factors affecting the green purchase intention of electric motorcycle. Some logical frameworks of this research are Subjective Norms, Aesthetic Value, Green Value, Perceived Price, and Perceived Quality. By using an online survey, a total of 300 respondents from people live in Jabodetabek region were collected. The findings showed that subjective norms, aesthetic value, green value, Perceived Price, and perceived quality influenced green purchase intention positively. The findings also revealed that green value, perceived quality and aesthetic value made the largest contribution in influencing green purchase intention among consumers. On the other hand, Perceived Price and subjective norms had a lesser significant impact on consumer intention to purchase green products.
Emerging Markets : Business and Management Studies Journal
RELATIONSHIP
Emerging Markets : Business and Management Studies Journal, Mar 14, 2018
RELATIONSHIP
This presentation was presented in the 1st InCoGITE 2019, Tangerang, Indonesia.
It is the truth that mostly men are the breadwinner in nearly all family system across the world.... more It is the truth that mostly men are the breadwinner in nearly all family system across the world. Breadwinner husband becomes an important factor in marriage. However, the fact is men's health outcomes continue to be substantially worse than women's. As overweight and obesity constitute a major risk factor for most major Non-Communicable Diseases (cardiovascular diseases, diabetes, and cancer), and considering an early onset of obesity is potentially facing the high cumulative incidence of several diseases, also preventing in the early stage is much better, it would be very best to call out all the healthy stakeholders to change the young men's behavioral risk factors-unhealthy diet, and lack of physical activity-started by figuring out what factors influencing young men to intent to take diet and physical exercise. A qualitative methodology was undertaken. The study population was male who domiciled in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi) Indonesia yet had a job or went to school in Jakarta, who had the Body Mass Index (BMI) overweight, obese, also normal, and aged between 18 years old and 29 years old. Quota sampling was taken. Several in-depth interviews was taken due to the sensitivity of the case. Interviewees were approached in some malls in Jakarta using means of purposeful sampling strategy. Total of the respondents were 40 interviewees. Thematic analysis was used in order to gain the insights. Results indicate that the underlying factors of the intention to participate in diet and physical exercise are composed of seven factors, and they are labeled as health perception, body image, perceived severity, perceived health benefit, self-esteem, social media usefulness, and perceived barrier. This exploratory study contributes a fundamental insights that needs to be studied further in a quantitative study in regard with the effort to move young men in Jakarta to take diet and physical exercise program so that they will be healthier now and in the future.
Proceedings of the 2nd ICEBUSS (International Conference on Economics, Business, and Social Sciences, 2019
This study investigates the relationship of health motivation and brand awareness towards brand t... more This study investigates the relationship of health motivation and brand awareness towards brand trust and its relationship on purchase intention of healthy instant noodle with the case of Tropicana Slim Low Fat Noodle. The product sounds oxymoronic somewhat, hence it would be interesting to be examined. The respondents are those people who know the brand/product but never ever tried the brand/product. There are 125 completed questionnaires of respondents which using internet survey. Structural equation model (SEM) analysis was used to evaluate the causal model with AMOS software. This study found that health motivation and brand awareness were significantly correlated with purchase intention of healthy instant noodle through brand trust. It was shown as well that brand awareness was directly correlated with purchase intention of healthy instant noodle. A different finding founded that health motivation was not directly correlated with purchase intention of healthy instant noodle. The findings of this research will give the contribution to the marketers and instant noodle manufactures that want to grab the opportunity in healthy instant noodle market.
CRC Press (Taylor & Francis Group, London), 2017
Purpose – This study aims to investigate the phenomenon of metrosexuals in Jakarta, Indonesia rel... more Purpose – This study aims to investigate the phenomenon of metrosexuals in Jakarta, Indonesia related to the relationship of the self-image, the celebrity endorsement, and the social expectations towards the consumption of grooming products.
Design/methodology/approach – The approach applied in this research involves discussions on the self-image, the celebrity endorsement, and the social expectations as well as the validated influences on a person’s success. The study also focuses on the construct of the consumption of men’s grooming products and develops hypotheses on the relationship of the self-image, the celebrity endorsement, and the social expectations towards the consumption of men’s grooming products. The hypotheses are then tested through Internet surveys with respondents in Jakarta, Indonesia.
Findings – Based on 120 responses, this study finds support for a significant relationship of the self-image towards the consumption of grooming products. However, the celebrity endorsement and the social expectation seem have no significant relationship towards the consumption of men’s grooming products.
Originality/value – The research findings, which may contribute to the sparse literature in the field of metrosexual trend, are of significance to marketing practitioners and academician as well. This study investigates the phenomenon of the metrosexual style in Jakarta, the capital city of Indonesia.
Conference Presentations by Mochammad Riyadh Rizky Adam
Proceedings of the 2nd ICEBUSS (International Conference on Economics, Business, and Social Sciences), 2019
This presentation was presented in the 2nd ICEBUSS (International Conference on Economics, Busine... more This presentation was presented in the 2nd ICEBUSS (International Conference on Economics, Business, and Social Sciences) 2019 at Malang, Indonesia, April 25th, 2019.
This presentation was presented in the ICBMR (International Conference on Business and Management... more This presentation was presented in the ICBMR (International Conference on Business and Management Research) 2016 at Lombok, Indonesia.
Teaching Documents by Mochammad Riyadh Rizky Adam
This material was delivered internally in the Research Methodology G310-1BALB course at the Busin... more This material was delivered internally in the Research Methodology G310-1BALB course at the Business & Management Study Program, Swiss German University, Indonesia.
This material was delivered internally in the Branding N550-3BALA course at the Business & Manage... more This material was delivered internally in the Branding N550-3BALA course at the Business & Management Study Program, Swiss German University, Indonesia.
This material was delivered internally in the Branding N550-3BALA course at the Business & Manage... more This material was delivered internally in the Branding N550-3BALA course at the Business & Management Study Program, Swiss German University, Indonesia.
This material was delivered internally in the Branding N550-3BALA course at the Business & Manage... more This material was delivered internally in the Branding N550-3BALA course at the Business & Management Study Program, Swiss German University, Indonesia.
This material was delivered internally in the Fundamental of Marketing Management course N500-1BA... more This material was delivered internally in the Fundamental of Marketing Management course N500-1BALC at the Business & Management Study Program, Swiss German University, Indonesia.
This material was delivered internally in the Branding N550-3BALA course at the Business & Manage... more This material was delivered internally in the Branding N550-3BALA course at the Business & Management Study Program, Swiss German University, Indonesia.
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Papers by Mochammad Riyadh Rizky Adam
Design/methodology/approach – The approach applied in this research involves discussions on the self-image, the celebrity endorsement, and the social expectations as well as the validated influences on a person’s success. The study also focuses on the construct of the consumption of men’s grooming products and develops hypotheses on the relationship of the self-image, the celebrity endorsement, and the social expectations towards the consumption of men’s grooming products. The hypotheses are then tested through Internet surveys with respondents in Jakarta, Indonesia.
Findings – Based on 120 responses, this study finds support for a significant relationship of the self-image towards the consumption of grooming products. However, the celebrity endorsement and the social expectation seem have no significant relationship towards the consumption of men’s grooming products.
Originality/value – The research findings, which may contribute to the sparse literature in the field of metrosexual trend, are of significance to marketing practitioners and academician as well. This study investigates the phenomenon of the metrosexual style in Jakarta, the capital city of Indonesia.
Conference Presentations by Mochammad Riyadh Rizky Adam
Teaching Documents by Mochammad Riyadh Rizky Adam
Design/methodology/approach – The approach applied in this research involves discussions on the self-image, the celebrity endorsement, and the social expectations as well as the validated influences on a person’s success. The study also focuses on the construct of the consumption of men’s grooming products and develops hypotheses on the relationship of the self-image, the celebrity endorsement, and the social expectations towards the consumption of men’s grooming products. The hypotheses are then tested through Internet surveys with respondents in Jakarta, Indonesia.
Findings – Based on 120 responses, this study finds support for a significant relationship of the self-image towards the consumption of grooming products. However, the celebrity endorsement and the social expectation seem have no significant relationship towards the consumption of men’s grooming products.
Originality/value – The research findings, which may contribute to the sparse literature in the field of metrosexual trend, are of significance to marketing practitioners and academician as well. This study investigates the phenomenon of the metrosexual style in Jakarta, the capital city of Indonesia.