Research areas: Sociolinguistics, Discourse Studies, Discourse Analysis, Critical Discourse Analysis, Communication Theory, Persuasive Communication, Public Relations, Advertising, Media, Power/Knowledge/Language Courses taught: Public Relations Basics: History and Theory, Media Relations, Tools and Methods of Promotion: Public Relations, Tools and Methods of Promotion: Advertising, Ethics of Advertising, History of Public Discourse: Propaganda, Sociology of Language, Bachelor's Thesis Supervision.
"Kultura - Media - Teologia", 2023 (53) nr 1, s. 177-201, 2023
Answering the question about the state of the Church’s spokespersonship in Poland in the face of ... more Answering the question about the state of the Church’s spokespersonship in Poland in the face of social, moral, and religious changes in our country, as well as more frequent crises and scandals involving clergy, once again turns out to be essential and topical. It is the diocese’s press spokespeople who are responsible for the responsibility of conducting first-line relations with the media on behalf of the particular churches they represent. The article presents the results of a research of 46 Polish dioceses carried out in July 2022. The research material was mainly a corpus of their websites. The study used the methods of content, communication, and interdiscursive analysis. That allowed to define communication in Polish dioceses as one–way and asymmetric and to identify its main barriers.
Relations between the Roman Catholic Church and the public sphere in Poland have played an import... more Relations between the Roman Catholic Church and the public sphere in Poland have played an important role in socio-political life since the dawn of our statehood. Recently, however, the Church’s situation has become more com-plex. Its social position, until recently almost unchallenged, gradually decreases. The book is an attempt to answer questions about the causes of this situation. Readers can learn from it about the Church’s functioning in the Polish public sphere, especially in terms of communications (how is the public relations’ social practice recontextualized in it) and discursive strategies utilized. The study employs Critical Public Relations (CPR), the original and interdisciplinary research method presented here for the first time, combining conceptual devices of Public Relations (PR) and Critical Discourse Analysis (CDA). It is used to analyze manifestations of communication semiosis of the PR-type established in the Roman Catholic Church in Poland. Through the said an...
Berlowski J., oprac., 2014: Pontyfikat papieza Franciszka w opiniach Polakow. Komunikat z badan (... more Berlowski J., oprac., 2014: Pontyfikat papieza Franciszka w opiniach Polakow. Komunikat z badan (57/2014), Warszawa.
A ctivism and power: new directions in research for a general theory of public relations The arti... more A ctivism and power: new directions in research for a general theory of public relations The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, the relationship management theory are corpocentric. They assumes, that organizations “invented” public relations. One of the newest approach based on the stakeholder theory shows that the discipline derives from the group standing vis-a-vis organization, mainly activists. Moreover, it particularly emphasizes the role of ethics and power within the process of creating and maintaining of relationships. Key words : public relations, activism, power, ethics
The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed<br> twice, ... more The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed<br> twice, in 2011 and 2017, which caused crisis situations (media conflicts) at<br> the interface between the Church–public sphere in Poland. The aim of this study<br> was to determine the communication mechanisms and discursive strategies employed<br> at that time. In the analysis, the sociolinguistic conceptual apparatus combining<br> Public Relations and Critical Discourse Analysis was applied. The process-oriented<br> case study showed that mainly one-way asymmetric communication was<br> adopted, which was manifested, i.a., in using scandalization mechanisms. Moreover,<br> in the stylistic figures applied, meaning shifts were made, as a result of which the<br> reasons and bases of the decisions made were not clearly communicated, which<br> adversely affected the relations. The analysis also showed the symptoms of the<br> hegemonisatio...
In: E. Biłas–Pleszak, A. Kalisz, E. Tyc (red.), Autopromocja, autoprezentacja wizerunek w mediach masowych. Błąd, kryzys, skandal, t. 5, Katowice 2019: Wydawnictwo Uniwersytetu Śląskiego, p. 197–219. , 2019
Udział Adama “Nergala” Darskiego, lidera deathmetalowego zespołu Behemoth, w telewizyjnym talent–... more Udział Adama “Nergala” Darskiego, lidera deathmetalowego zespołu Behemoth, w telewizyjnym talent–show „The Voice of Poland” jesienią 2011 wywołał medialną burzę i ożywioną debatę publiczną. Sprawa ta skupiła jak w soczewce polskie życie społeczne, polityczne i religijne. Skrzyżowały się w niej heavy metal z popularnymi mediami i kulturą, kontrowersyjny wizerunek sceniczny z sądowymi procesami, walka Nergala z białaczką z reklamą, satanizm i jego symbole z chrześcijaństwem, zmagania polityczne w toku parlamentarnej kampanii wyborczej z życiem religijnym, wolność słowa i wypowiedzi artystycznej z wolnością religijną. Analiza ma na celu uzyskanie odpowiedzi na dwa zasadnicze pytania: (1) w jaki sposób w toku tych wydarzeń oddziaływały na siebie tak różne dyskursy? (2) jakie procesy i mechanizmy komunikacyjne uruchomiono? Metodologicznie korzystałem z Krytycznej Analizy Dyskursu (KAD) w wersji zaproponowanej przez Normana Fairclougha (2003, 2005) i metody studium przypadku (Gerring 2007; Stacks 2011, 2013), co pozwoliło zidentyfikować trzy przeplatające się i oddziałujące na siebie procesy komunikacyjne: (1) shockvertising/tworzenie rozgłosu przez Nergala w deathmetalowej niszy; (2) shockvertising/tworzenie rozgłosu przez Nergala wobec masowej widowni w TVP w trakcie promocji „The Voice of Poland”; (3) polityczna i religijna skandalizacja dokonywana przez poszczególnych aktywistów (różne organizacje polityczne, kościelne i religijne, biskupi etc.).
W roku 2011 i 2017 na ks. Adama Bonieckiego MIC dwukrotnie nałożono ograniczenie wystąpień medial... more W roku 2011 i 2017 na ks. Adama Bonieckiego MIC dwukrotnie nałożono ograniczenie wystąpień medialnych, co wywołało sytuacje kryzysowe (konflikty medialne) na styku Kościół–sfera publiczna. Celem tego studium było określenie zastosowanych wówczas mechanizmów komunikacyjnych i strategii dyskursywnych. W analizie wykorzystano socjolingwistyczny aparat pojęciowy łączący public relations i Krytycznej Analizy Dyskursu. Zorientowane proce-sowo studium przypadku wykazało, że wykorzystywano wówczas głównie komunikację jednokierunkową asymetryczną, czego przejawem było m.in. wykorzystywanie mechanizmów skandalizacji. Ponadto, w zastosowanych figurach stylistycznych dokonywano przesunięć znaczeniowych, wskutek czego przyczyny i podstawy podejmowanych decyzji nie były jasno komunikowane, co niekorzystnie wpłynęło na relacje. Analiza wykazała także przejawy hegemonizacji dyskursu religijnego przez polityczny.
„The writ of silence” for Fr. Boniecki. Crisis Situations and Exclusion Strategies on the Interface between the Church and the Public Sphere in Poland.
The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed twice, in 2011 and 2017, which caused crisis situations (media conflicts) at the interface between the Church–public sphere in Poland. The aim of this study was to determine the communication mechanisms and discursive strategies employed at that time. In the analysis, the sociolinguistic conceptual apparatus combining Public Relations and Critical Discourse Analysis was applied. The processoriented case study showed that mainly one-way asymmetric communication was adapted, which was manifested, i.a., in using scandalization mechanisms. Moreover, in the stylistic figures applied, meaning shifts were made, as a result of which the reasons and bases of the decisions made were not clearly communicated, which adversely affected the relations. The analysis also showed the symptoms of the hegemonisation of religious discourse by the political.
19 października 2017 roku przed Pałacem Kultury i Nauki w Warszawie podpalił się Piotr Szczęsny. ... more 19 października 2017 roku przed Pałacem Kultury i Nauki w Warszawie podpalił się Piotr Szczęsny. W wyniku odniesionych obrażeń zmarł dziesięć dni później. W pozostawionych listach tłumaczył, że akt ten stanowił wyraz sprzeciwu wobec sytuacji w Polsce i polityce rządu Prawa i Sprawiedliwości. Wydarzenie to wywołało gorącą dyskusję m.in. na temat granic protestów politycznych i moralnej oceny samobójstwa. Tekst stawia sobie za cel znalezienie odpowiedzi na pytania: (1) jakie mechanizmy komunikacyjne zostały wówczas uruchomione i (2) jakie strategie dyskursywne ujawniły się w trakcie debaty publicznej wywołanej samospaleniem Piotra Szczęsnego. W badaniu wykorzystano aparat pojęciowy Krytycznej Analizy Dyskursu (KAD). Artykuł stanowi przykład zastosowania tego podejścia analitycznego do badania złożonych i nieprzejrzystych zjawisk społecznych.
Artykuł przedstawia teologiczno-literacką interpretację wiersza śląskiego, barokowego XVII-wieczn... more Artykuł przedstawia teologiczno-literacką interpretację wiersza śląskiego, barokowego XVII-wiecznego poety Henryka Mühlpforta. W tej perspektywie o religijnym charakterze utworu nie decyduje ilość motywów sakralnych, lecz konstytucja (konstrukcja) świata i praw obowiązujących w nim obowiązujących. Formalnie "Sonnet dactylicum" nawiązuje do antycznej poezji elegijnej, a przede wszystkim do średniowiecznej poezji psalmicznej. Wskazuje na to dobór założeń stylizacyjnych, takich jak paralelizmy, pięciomiarowe metrum czy gra słów. Treściowo sonet zawiera odniesienia biblijne, m.in. do Psalmu 51 i Apokalipsy (7, 13n). Konstytucję świata przedstawionego stanowi paradoks. Ramą znaczeniową utworu i zasadą rządzącą jego światem jest oksymoron "wybielająca krew", dzięki której dokonuje się przejście ze śmierci do życia. Z psalmów błagalnych (lamentacji) zaczerpnięto przeciwstawienie biel/światło-czerń/ciemność i motyw sideł. Obraz relacji łączącej Boga (Redemptor, Bonus, Christus) i człowieka (miserum, tuum populum) ma charakter egzystencjalny i osobisty.
A. Warzecha, O użytecznym publicznie wizerunku, „Świat i Słowo” 4(2006) nr 2(7), s. 227–243.
Na ... more A. Warzecha, O użytecznym publicznie wizerunku, „Świat i Słowo” 4(2006) nr 2(7), s. 227–243.
Na marginesie E. Hope (red.), Public relations instytucji użyteczności publicznej, Gdańsk 2005: Scientific Publishing Group, ss. 217 (recenzja).
„Activism and power: new directions in research for a general theory of public relations”. The ar... more „Activism and power: new directions in research for a general theory of public relations”. The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, the relationship management theory are corpocentric. They assumes, that organizations “invented” public relations. One of the newest approach based on the stakeholder theory shows that the discipline derives from the group standing vis–a–vis organization, mainly activists. Moreover, it particularly emphasizes the role of ethics and power within the process of creating and maintaining of relationships.
The article presents a concept of the application of the Critical Discourse Analysis (CDA) to the... more The article presents a concept of the application of the Critical Discourse Analysis (CDA) to the description of the organization – public relation in public relations (PR) studies. The starting point is the view of PR as a co-creational communication activity, as proposed by C.M. Botan and M. Taylor, and N. Fairclough’s concept of discourse analysis, on which basic PR structures were projected. From this point of view the negotiation of changes in relations takes place as a result of semiotic processes, which occurs in the framework of social events. The proposed research (critical case study) covers an analysis of the coherence / non-coherence of individual semiotic elements which comprise a given social event. The article was illustrated with the example of the media storm concerning Amber Gold. According to the author, the perspective of PR as a semiotic activity and including CDA in its tools facilitate a more adequate description of the situation of various organizations, their communication and relations, which allows for their improvement.
The text discusses the possibility of applying the Critical Discourse Analysis (CDA) into the res... more The text discusses the possibility of applying the Critical Discourse Analysis (CDA) into the research of various communication phenomena. Methodologically the author refers to the CDA version of its precursor, Norman Fairclough, as well as to the Public Relations conceptual apparatus. The research is based on the combination of basic elements of Public Relations social practice with semiological structure that is identified as genres, discourses and styles, which are then recognized as the specific order of discourse. Such a frame enables the author, on the one hand, to present a clear description of the analyzed phenomena, and on the other hand, allows to apply an interdisciplinary approach to them. To illustrate how this approach works the author analyses the famous case of Fr. Piotr Natanek from Grzechynia near Maków Podhalański and his involvement in the enthronization movement and his conflict with the Archbishop of Cracow.
"Kultura - Media - Teologia", 2023 (53) nr 1, s. 177-201, 2023
Answering the question about the state of the Church’s spokespersonship in Poland in the face of ... more Answering the question about the state of the Church’s spokespersonship in Poland in the face of social, moral, and religious changes in our country, as well as more frequent crises and scandals involving clergy, once again turns out to be essential and topical. It is the diocese’s press spokespeople who are responsible for the responsibility of conducting first-line relations with the media on behalf of the particular churches they represent. The article presents the results of a research of 46 Polish dioceses carried out in July 2022. The research material was mainly a corpus of their websites. The study used the methods of content, communication, and interdiscursive analysis. That allowed to define communication in Polish dioceses as one–way and asymmetric and to identify its main barriers.
Relations between the Roman Catholic Church and the public sphere in Poland have played an import... more Relations between the Roman Catholic Church and the public sphere in Poland have played an important role in socio-political life since the dawn of our statehood. Recently, however, the Church’s situation has become more com-plex. Its social position, until recently almost unchallenged, gradually decreases. The book is an attempt to answer questions about the causes of this situation. Readers can learn from it about the Church’s functioning in the Polish public sphere, especially in terms of communications (how is the public relations’ social practice recontextualized in it) and discursive strategies utilized. The study employs Critical Public Relations (CPR), the original and interdisciplinary research method presented here for the first time, combining conceptual devices of Public Relations (PR) and Critical Discourse Analysis (CDA). It is used to analyze manifestations of communication semiosis of the PR-type established in the Roman Catholic Church in Poland. Through the said an...
Berlowski J., oprac., 2014: Pontyfikat papieza Franciszka w opiniach Polakow. Komunikat z badan (... more Berlowski J., oprac., 2014: Pontyfikat papieza Franciszka w opiniach Polakow. Komunikat z badan (57/2014), Warszawa.
A ctivism and power: new directions in research for a general theory of public relations The arti... more A ctivism and power: new directions in research for a general theory of public relations The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, the relationship management theory are corpocentric. They assumes, that organizations “invented” public relations. One of the newest approach based on the stakeholder theory shows that the discipline derives from the group standing vis-a-vis organization, mainly activists. Moreover, it particularly emphasizes the role of ethics and power within the process of creating and maintaining of relationships. Key words : public relations, activism, power, ethics
The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed<br> twice, ... more The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed<br> twice, in 2011 and 2017, which caused crisis situations (media conflicts) at<br> the interface between the Church–public sphere in Poland. The aim of this study<br> was to determine the communication mechanisms and discursive strategies employed<br> at that time. In the analysis, the sociolinguistic conceptual apparatus combining<br> Public Relations and Critical Discourse Analysis was applied. The process-oriented<br> case study showed that mainly one-way asymmetric communication was<br> adopted, which was manifested, i.a., in using scandalization mechanisms. Moreover,<br> in the stylistic figures applied, meaning shifts were made, as a result of which the<br> reasons and bases of the decisions made were not clearly communicated, which<br> adversely affected the relations. The analysis also showed the symptoms of the<br> hegemonisatio...
In: E. Biłas–Pleszak, A. Kalisz, E. Tyc (red.), Autopromocja, autoprezentacja wizerunek w mediach masowych. Błąd, kryzys, skandal, t. 5, Katowice 2019: Wydawnictwo Uniwersytetu Śląskiego, p. 197–219. , 2019
Udział Adama “Nergala” Darskiego, lidera deathmetalowego zespołu Behemoth, w telewizyjnym talent–... more Udział Adama “Nergala” Darskiego, lidera deathmetalowego zespołu Behemoth, w telewizyjnym talent–show „The Voice of Poland” jesienią 2011 wywołał medialną burzę i ożywioną debatę publiczną. Sprawa ta skupiła jak w soczewce polskie życie społeczne, polityczne i religijne. Skrzyżowały się w niej heavy metal z popularnymi mediami i kulturą, kontrowersyjny wizerunek sceniczny z sądowymi procesami, walka Nergala z białaczką z reklamą, satanizm i jego symbole z chrześcijaństwem, zmagania polityczne w toku parlamentarnej kampanii wyborczej z życiem religijnym, wolność słowa i wypowiedzi artystycznej z wolnością religijną. Analiza ma na celu uzyskanie odpowiedzi na dwa zasadnicze pytania: (1) w jaki sposób w toku tych wydarzeń oddziaływały na siebie tak różne dyskursy? (2) jakie procesy i mechanizmy komunikacyjne uruchomiono? Metodologicznie korzystałem z Krytycznej Analizy Dyskursu (KAD) w wersji zaproponowanej przez Normana Fairclougha (2003, 2005) i metody studium przypadku (Gerring 2007; Stacks 2011, 2013), co pozwoliło zidentyfikować trzy przeplatające się i oddziałujące na siebie procesy komunikacyjne: (1) shockvertising/tworzenie rozgłosu przez Nergala w deathmetalowej niszy; (2) shockvertising/tworzenie rozgłosu przez Nergala wobec masowej widowni w TVP w trakcie promocji „The Voice of Poland”; (3) polityczna i religijna skandalizacja dokonywana przez poszczególnych aktywistów (różne organizacje polityczne, kościelne i religijne, biskupi etc.).
W roku 2011 i 2017 na ks. Adama Bonieckiego MIC dwukrotnie nałożono ograniczenie wystąpień medial... more W roku 2011 i 2017 na ks. Adama Bonieckiego MIC dwukrotnie nałożono ograniczenie wystąpień medialnych, co wywołało sytuacje kryzysowe (konflikty medialne) na styku Kościół–sfera publiczna. Celem tego studium było określenie zastosowanych wówczas mechanizmów komunikacyjnych i strategii dyskursywnych. W analizie wykorzystano socjolingwistyczny aparat pojęciowy łączący public relations i Krytycznej Analizy Dyskursu. Zorientowane proce-sowo studium przypadku wykazało, że wykorzystywano wówczas głównie komunikację jednokierunkową asymetryczną, czego przejawem było m.in. wykorzystywanie mechanizmów skandalizacji. Ponadto, w zastosowanych figurach stylistycznych dokonywano przesunięć znaczeniowych, wskutek czego przyczyny i podstawy podejmowanych decyzji nie były jasno komunikowane, co niekorzystnie wpłynęło na relacje. Analiza wykazała także przejawy hegemonizacji dyskursu religijnego przez polityczny.
„The writ of silence” for Fr. Boniecki. Crisis Situations and Exclusion Strategies on the Interface between the Church and the Public Sphere in Poland.
The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed twice, in 2011 and 2017, which caused crisis situations (media conflicts) at the interface between the Church–public sphere in Poland. The aim of this study was to determine the communication mechanisms and discursive strategies employed at that time. In the analysis, the sociolinguistic conceptual apparatus combining Public Relations and Critical Discourse Analysis was applied. The processoriented case study showed that mainly one-way asymmetric communication was adapted, which was manifested, i.a., in using scandalization mechanisms. Moreover, in the stylistic figures applied, meaning shifts were made, as a result of which the reasons and bases of the decisions made were not clearly communicated, which adversely affected the relations. The analysis also showed the symptoms of the hegemonisation of religious discourse by the political.
19 października 2017 roku przed Pałacem Kultury i Nauki w Warszawie podpalił się Piotr Szczęsny. ... more 19 października 2017 roku przed Pałacem Kultury i Nauki w Warszawie podpalił się Piotr Szczęsny. W wyniku odniesionych obrażeń zmarł dziesięć dni później. W pozostawionych listach tłumaczył, że akt ten stanowił wyraz sprzeciwu wobec sytuacji w Polsce i polityce rządu Prawa i Sprawiedliwości. Wydarzenie to wywołało gorącą dyskusję m.in. na temat granic protestów politycznych i moralnej oceny samobójstwa. Tekst stawia sobie za cel znalezienie odpowiedzi na pytania: (1) jakie mechanizmy komunikacyjne zostały wówczas uruchomione i (2) jakie strategie dyskursywne ujawniły się w trakcie debaty publicznej wywołanej samospaleniem Piotra Szczęsnego. W badaniu wykorzystano aparat pojęciowy Krytycznej Analizy Dyskursu (KAD). Artykuł stanowi przykład zastosowania tego podejścia analitycznego do badania złożonych i nieprzejrzystych zjawisk społecznych.
Artykuł przedstawia teologiczno-literacką interpretację wiersza śląskiego, barokowego XVII-wieczn... more Artykuł przedstawia teologiczno-literacką interpretację wiersza śląskiego, barokowego XVII-wiecznego poety Henryka Mühlpforta. W tej perspektywie o religijnym charakterze utworu nie decyduje ilość motywów sakralnych, lecz konstytucja (konstrukcja) świata i praw obowiązujących w nim obowiązujących. Formalnie "Sonnet dactylicum" nawiązuje do antycznej poezji elegijnej, a przede wszystkim do średniowiecznej poezji psalmicznej. Wskazuje na to dobór założeń stylizacyjnych, takich jak paralelizmy, pięciomiarowe metrum czy gra słów. Treściowo sonet zawiera odniesienia biblijne, m.in. do Psalmu 51 i Apokalipsy (7, 13n). Konstytucję świata przedstawionego stanowi paradoks. Ramą znaczeniową utworu i zasadą rządzącą jego światem jest oksymoron "wybielająca krew", dzięki której dokonuje się przejście ze śmierci do życia. Z psalmów błagalnych (lamentacji) zaczerpnięto przeciwstawienie biel/światło-czerń/ciemność i motyw sideł. Obraz relacji łączącej Boga (Redemptor, Bonus, Christus) i człowieka (miserum, tuum populum) ma charakter egzystencjalny i osobisty.
A. Warzecha, O użytecznym publicznie wizerunku, „Świat i Słowo” 4(2006) nr 2(7), s. 227–243.
Na ... more A. Warzecha, O użytecznym publicznie wizerunku, „Świat i Słowo” 4(2006) nr 2(7), s. 227–243.
Na marginesie E. Hope (red.), Public relations instytucji użyteczności publicznej, Gdańsk 2005: Scientific Publishing Group, ss. 217 (recenzja).
„Activism and power: new directions in research for a general theory of public relations”. The ar... more „Activism and power: new directions in research for a general theory of public relations”. The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, the relationship management theory are corpocentric. They assumes, that organizations “invented” public relations. One of the newest approach based on the stakeholder theory shows that the discipline derives from the group standing vis–a–vis organization, mainly activists. Moreover, it particularly emphasizes the role of ethics and power within the process of creating and maintaining of relationships.
The article presents a concept of the application of the Critical Discourse Analysis (CDA) to the... more The article presents a concept of the application of the Critical Discourse Analysis (CDA) to the description of the organization – public relation in public relations (PR) studies. The starting point is the view of PR as a co-creational communication activity, as proposed by C.M. Botan and M. Taylor, and N. Fairclough’s concept of discourse analysis, on which basic PR structures were projected. From this point of view the negotiation of changes in relations takes place as a result of semiotic processes, which occurs in the framework of social events. The proposed research (critical case study) covers an analysis of the coherence / non-coherence of individual semiotic elements which comprise a given social event. The article was illustrated with the example of the media storm concerning Amber Gold. According to the author, the perspective of PR as a semiotic activity and including CDA in its tools facilitate a more adequate description of the situation of various organizations, their communication and relations, which allows for their improvement.
The text discusses the possibility of applying the Critical Discourse Analysis (CDA) into the res... more The text discusses the possibility of applying the Critical Discourse Analysis (CDA) into the research of various communication phenomena. Methodologically the author refers to the CDA version of its precursor, Norman Fairclough, as well as to the Public Relations conceptual apparatus. The research is based on the combination of basic elements of Public Relations social practice with semiological structure that is identified as genres, discourses and styles, which are then recognized as the specific order of discourse. Such a frame enables the author, on the one hand, to present a clear description of the analyzed phenomena, and on the other hand, allows to apply an interdisciplinary approach to them. To illustrate how this approach works the author analyses the famous case of Fr. Piotr Natanek from Grzechynia near Maków Podhalański and his involvement in the enthronization movement and his conflict with the Archbishop of Cracow.
Dampc-Jarosz Renata, Kałuża Anna (eds.): Narrative des Wandels: Transformationsprozesse nach 1989 in den mittel- und osteuropäischen Literaturen, 2022, Göttingen, 2022
The secularization of religiosity, or how religion becomes an ideology . The last three decades f... more The secularization of religiosity, or how religion becomes an ideology . The last three decades for Poles were not a period of straight linear political and economic development but also a time of social and religious change. Marked by the censuses of global crises and specifically Polish moments of history, it redefined the roles and significance of many social institutions that seemed to be fixed and unchanged. The experiences of 2005, the year of the death of Pope John Paul II, and 2010, the year of the Smoleńsk presidential aircraft crash, and subsequent years also marked changes in the Church’s relations in Poland. Its latest scores in systematically conducted social research are the weakest in nearly twenty years. Polish religiosity has also been facing changes. Traditionally defined secularization in Poland is still creeping. However, Poles' faith, religiosity, and morality of Poles became more individualistic, selective, deinstitutionalized, and syncretic. The People’s Church, which seems worked well in partitions, Nazi occupation, and the communist regime, appears obsolete in a more pluralistic society. Some elements of this proven model could be counterproductive in that still new situation in Polish history. The text shows how religious and political discourses interfere in Polish social life and how current political issues, and the general context, could transform them and their mutual relations. It employs the Critical Discourse Analysis (CDA) methodology, the latest social research, and high-profile cases to shed light on those emerging changes.
K. Olender, A. Siemes, M. Wszołek (red.), Serdecznie MF Księga jubileuszowa, Wrocław 2022: Libron, s. , 2022
Media text corpora are used, among other things, to research the image of various people, institu... more Media text corpora are used, among other things, to research the image of various people, institutions, and companies. Media image is what people think or think about an organization or person, "the result of single or repeated perceptions of a single participant in the communication process," a construct resulting from the communication process and "constantly modified and negotiated as part of this process" (cf. Fleischer 2010: 215; Grech 2012: 12). The study's draft presented in the text proposes a look in the opposite direction. The opinions people make about others may say something about the people they describe, but they say more and more truthfully about those who express them. Therefore, "reverse engineering." The research material consisted of media statements published from June 13, 2008, to September 17, 2019, about prof. Michael Fleischer because the text appeared in the jubilee volume dedicated to him.
The Power of Speech. A Critical Reading of Media and Political Texts, 2020
The present monograph documents and analyses the contemporary trends in public communication over... more The present monograph documents and analyses the contemporary trends in public communication over the last decades which the general public, i.e., speakers outside the field of linguistics and cultural studies, has interpreted intuitively as “worsening” and “lowering of standards”. It focuses on expressivity in public discourse in Czech and Polish, monitored for the period between the end of the World War II and the present. The use of expressivity and vulgarisms in public communication has been studied in an extensive corpus of both written and spoken texts and analysed from quantitative as well as qualitative perspective. The researchers’ main intention was to characterize the linguistic means of expressivity and to learn which linguistic planes are employed most frequently for these communicative purposes. The essential part of the monograph discusses the texts produced after 1989 during the restoration of democracy in Central Europe that record political discourse in the media. Besides, these studies examine the cases when media give floor to non-professional speakers who do not have any contract to the particular medium. The research in political discourse points out to quite a strong tendency of the speakers in political debates to avoid relevant arguments (ad rem ideas) and replace them with false statements threatening or damaging the hearer’s face (ad hominem fallacies). Another typical feature of the political discourse (and public discourse in general) after 1989 is personalizing. Politicians utilise social network sites to create the illusion of intimacy by addressing every elector seemingly “in person”. Their communicative pseudo-strategies include discussing the topics which are normally excluded from TV channels discourses (ostracization of ethnic, religious or sexual minorities, etc.) and typically associated with stylistically marked expressions. The use of expressivity and vulgarisms in present-day public discourse is confronted with the recent history: in particular with Communist newspeak and 1960s/70s media discourse reflecting on some high-profile social and political issues, e.g., men’s long haircuts or the role of religion and church in the society. The analyses of the newspaper texts, echoing the official ideology, indicate that the regime was reluctant to admit the lack of control over such social phenomena and, consequently, label them as an “import” from behind the Iron Curtain. Two studies on expressivity and verbal aggressiveness in present-day Polish public communication set the topic into the international frame. They primarily test the assumption that the intellectual horizons of interlocutors are limited by the medium, i.e., the online environment. The research focuses on two events: first, the burning of books by J. K. Rowling and S. Meyer and of other pop-culture items organized by Polish priests that was widely discussed on Facebook; second, the anti-government protest in Prague described in the Polish daily Gazeta Wyborcza in June 2019 that was commented by over 500 readers on the magazine website. The identification of specific communicative strategies confirmed that the mode of communication (the internet) influences the quality of discourse.
J. Svobodová, O. Bláha, I. Dobrotová, A. Warzecha, "The Power of Speech. A Critical Reading of Media and Political Texts", Wrocław 2020: Wydawnictwo Uniwersytetu Wrocławskiego, s. 113-129, 2020
31 marca 2019 koszalińska fundacja SMS z Nieba opublikowała na Facebooku zdjęcia, na których wida... more 31 marca 2019 koszalińska fundacja SMS z Nieba opublikowała na Facebooku zdjęcia, na których widać księży i ministrantów palących książki. Były wśród nich m.in. opowieści o Harrym Potterze brytyjskiej pisarki J.K. Rowling oraz saga „Zmierzch” Stephenie Meyer. Zdarzenie to wywołało społeczne kontrowersje i zgorszenie. W badaniu zastosowano podejście interdyscyplinarne, łączące aparaty pojęciowe public relations (PR) i Krytycznej Analizy Dyskursu (KAD) w wersji Normana Fairclough’a. Korpus 160 tekstów prasowych opublikowanych w dniach 31 marca–14 kwietnia poddano analizie zawartości i analizie metodą zorientowanego procesowo studium przypadku. W wyniku badania ustalono m.in., że (1) komunikacja instytucjonalna Kościoła w Polsce w trakcie analizowanych wydarzeń miała charakter jednokierunkowy i asymetryczny; (2) wykorzystywano mechanizmy skandalizacji medialnej; (3) negocjacje znaczeń miały charakter zmagań interdyskursywnych; (4) analizowany skandal jako społeczny proces negocjowania znaczenia dotyczył wyboru właściwego kontekstu.
Relations between the Roman Catholic Church and the public sphere in Poland have played an import... more Relations between the Roman Catholic Church and the public sphere in Poland have played an important role in socio-political life since the dawn of our statehood. Recently, however, the Church’s situation has become more complex. Its social position, until recently almost unchallenged, gradually decreases. The book is an attempt to answer questions about the causes of this situation. Readers can learn from it about the Church’s functioning in the Polish public sphere, especially in terms of communications (how is the public relations’ social practice recontextualized in it) and discursive strategies utilized. The study employs Critical Public Relations (CPR), the original and interdisciplinary research method presented here for the first time, combining conceptual devices of Public Relations (PR) and Critical Discourse Analysis (CDA). It is used to analyze manifestations of communication semiosis of the PR-type established in the Roman Catholic Church in Poland. Through the said analysis, the answer is given to the question of how this semiosis materialized in the multiple “hard” Church social structures (institutions, posts, functions, strategies, procedures, etc.) and how it is operationalized in “soft”, impermanent, though specific and dynamic, communication events in which the Church took part. To this purpose, case studies of Rev. Piotr Natanek, Adam “Nergal” Darski and Rev. Adam Boniecki are carried out. They are considered representative due to the nature of the public debate accompanying them, as well as the quantity of available research material. The events in question are reenacted based on the corpus of texts and audiovisual records from 2007–2017, thoroughly analyzed using a process-oriented case-study method. Interdiscursive analysis facilitated precise identification of various discursive strategies (including semantic shifts, vague relationships, exclusion from discourse, scandal and viral communication), and above all, the struggle of these strategies for hegemony within and outside the Church organization. This indicates the applicability of the proposed analytical approach to future studies of various border areas in the humanities, especially when such interdisciplinarity poses a number of methodological concerns.
A. Kalisz, E. Tyc (eds.), Autopromocja, autoprezentacja, wizerunek w mediach masowych, Katowice 2017: Wydawnictwo Uniwersytetu Śląskiego, 197-206, 2017
"Postindustrial religiosity of Poles A.D. 2016".
The years 2004–2005 were a moment of cultural br... more "Postindustrial religiosity of Poles A.D. 2016". The years 2004–2005 were a moment of cultural breakdown for Poland, the crisis of identity associated with European integration, and with illness and death of the Polish pope. Since that time, slowly but steadily, trends have been outlined indicating a change in the nature of Polish religiosity. A critical analysis of the situation presented in the article shows that religious subjectivism, individualization, syncretism, and the deinstitutionalization of faith and morality, associated with such typical enriching and consuming postindustrial societies phenomena as the progressive atomization and alienation, unexpectedly turn out for the Polish Church a problem more serious than traditional atheism or agnosticism.
K. Broś, G. Kowalski (eds.), Discourse Studies - Ways and Crossroads. Insights into Cultural, Diachronic and Genre Issues in the Discipline. Studies in Language, Culture and Society, Vol. 11, Berlin 2017: Peter Lang, 323-345, 2017
Participation of Adam “Nergal” Darski, the leader of the death metal band Behemoth, in the televi... more Participation of Adam “Nergal” Darski, the leader of the death metal band Behemoth, in the television talent–show The Voice of Poland in autumn 2011 caused a media storm and fierce public debate in Poland . This story has focused as in a lens Polish social, political and religious life. Here heavy metal intersects with the popular media and culture, controversial stage image with court trials, Nergal’s fight against leukemia with advertising, Satanism and its symbols with Christianity, political struggle during the parliamentary election campaign with religious life, freedom of speech and artistic expression with religious freedom. This paper aims to answer two fundamental questions about those events: (1) How various discourses involved influenced each other?; (2) Which communication mechanisms have been used? Methodologically I use the Critical Discourse Analysis approach of Norman Fairclough (2003, 2005) and the case study method (Gerring, 2007; Stacks, 2005, 2011) to identify three intertwining and interacting processes of communication: (1) Nergal’s shockvertising/publicity in the death metal niche; (2) Nergal’s shockvertising/publicity in TVP when promoting The Voice of Poland to mass audience; (3) political and religious scandalization performed by specific activists (various political, church and religious organizations, bishops etc.)
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communication, and interdiscursive analysis. That allowed to define communication in Polish dioceses as one–way and asymmetric and to identify its main barriers.
„The writ of silence” for Fr. Boniecki. Crisis Situations and Exclusion Strategies on the Interface between the Church and the Public Sphere in Poland.
The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed twice, in 2011 and 2017, which caused crisis situations (media conflicts) at the interface between the Church–public sphere in Poland. The aim of this study was to determine the communication mechanisms and discursive strategies employed at that time. In the analysis, the sociolinguistic conceptual apparatus combining Public Relations and Critical Discourse Analysis was applied. The processoriented case study showed that mainly one-way asymmetric communication was adapted, which was manifested, i.a., in using scandalization mechanisms. Moreover, in the stylistic figures applied, meaning shifts were made, as a result of which the reasons and bases of the decisions made were not clearly communicated, which adversely affected the relations. The analysis also showed the symptoms of the hegemonisation of religious discourse by the political.
Na marginesie E. Hope (red.), Public relations instytucji użyteczności publicznej, Gdańsk 2005: Scientific Publishing Group, ss. 217 (recenzja).
communication, and interdiscursive analysis. That allowed to define communication in Polish dioceses as one–way and asymmetric and to identify its main barriers.
„The writ of silence” for Fr. Boniecki. Crisis Situations and Exclusion Strategies on the Interface between the Church and the Public Sphere in Poland.
The limitations of appearance in the media on Fr. Adam Boniecki MIC was imposed twice, in 2011 and 2017, which caused crisis situations (media conflicts) at the interface between the Church–public sphere in Poland. The aim of this study was to determine the communication mechanisms and discursive strategies employed at that time. In the analysis, the sociolinguistic conceptual apparatus combining Public Relations and Critical Discourse Analysis was applied. The processoriented case study showed that mainly one-way asymmetric communication was adapted, which was manifested, i.a., in using scandalization mechanisms. Moreover, in the stylistic figures applied, meaning shifts were made, as a result of which the reasons and bases of the decisions made were not clearly communicated, which adversely affected the relations. The analysis also showed the symptoms of the hegemonisation of religious discourse by the political.
Na marginesie E. Hope (red.), Public relations instytucji użyteczności publicznej, Gdańsk 2005: Scientific Publishing Group, ss. 217 (recenzja).
The study's draft presented in the text proposes a look in the opposite direction. The opinions people make about others may say something about the people they describe, but they say more and more truthfully about those who express them. Therefore, "reverse engineering." The research material consisted of media statements published from June 13, 2008, to September 17, 2019, about prof. Michael Fleischer because the text appeared in the jubilee volume dedicated to him.
The years 2004–2005 were a moment of cultural breakdown for Poland, the crisis of identity associated with European integration, and with illness and death of the Polish pope. Since that time, slowly but steadily, trends have been outlined indicating a change in the nature of Polish religiosity. A critical analysis of the situation presented in the article shows that religious subjectivism, individualization, syncretism, and the deinstitutionalization of faith and morality, associated with such typical enriching and consuming postindustrial societies phenomena as the progressive atomization and alienation, unexpectedly turn out for the Polish Church a problem more serious than traditional atheism or agnosticism.