Qualitative Market Research: An International Journal
Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market st... more Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the key debate that rose was on how this behavior will evolve post COVID-19. The purpose of this study was to explore the different categories of e-commerce platforms’ users and propose a distinctive customer typology in the era of the COVID-19 pandemic. Design/methodology/approach An exploratory qualitative research design was adopted because of the novelty of the subject. In total, 43 participants were interviewed, including 27 consumers and 16 experts in the field of e-commerce. Findings Based on the findings, this study distinguishes between two stages of e-commerce usage during the pandemic. Furthermore, this study identifies four key typologies of e-commerce shoppers that are expected to form at the end of the coronavirus: duty-bound, e-watcher, makeshift and onli...
Sustainability entails meeting the needs of the present without compromising the ability of futur... more Sustainability entails meeting the needs of the present without compromising the ability of future generations to meet their needs. It has become a major norm of behaviour of various societal groups in recent years and it is an increasingly prominent topic of academic research, public policy making and marketing practice. The core idea of sustainability is based on the rethinking of consumption. Numerous researchers emphasize that consumption patterns are seen as a major contributor to the current environmental and social problems. On the one hand, companies recognize stakeholders' expectations and respond to them by committing to more sustainable activities, while on the other hand, consumers are also expected to behave sustainably and in doing so contribute to sustainable development. This expectation has led to seeing consumers as 'agents of social change'.Sustainability entails meeting the needs of the present without compromising the ability of future generations to...
Purpose – The purpose of this paper was to examine the influence of religiously motivated boycott... more Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment. Despite a growing research interest in understanding the effects of different types of consumer animosities on companies’ performance, there appears to be a scarcity of studies addressing the specific effects of religious animosity. Religious animosity is considered as an additional type which may have more stable and longer-term impacts than other animosities on behaviour. Design/methodology/approach – The study was based on a two-stage design: an exploratory qualitative stage involving 11 in-depth interviews, followed by a more comprehensive quantitative stage designed to test a proposed theoretical model. Data was collected from Saudi customers of the Danish company Arla Foods in Saudi Arabia. Data was analysed using structural equation model (LISREL ...
Most studies on business relationships in the Middle East have predominantly focused on the key c... more Most studies on business relationships in the Middle East have predominantly focused on the key concepts of Et-Moone )ميانة( and Wasta .)واسطة( Such focus on these two concepts raises the questions about the relationship, if any, between these two concepts. Surprisingly, there has been no study that compares and contrasts the two concepts. Hence, the literature lacks understanding on the connections between these concepts. Do they occur in isolation from each other? Or do they overlap? Or do these concepts complement each other? This paper is aiming to answer the abovementioned questions. To do this, we use the theory of social capital, networks theory and social exchange theory. Our theoretical evaluation and comparison of both concepts enabled us to identify areas of differences and overlapping. Thus, and in addition to the differentiation between the two concepts, we advance the current literature by generating new understanding around the new concept of Et-Moone-based Wasta and their connection to social exchange and network theories.
Qualitative Market Research: An International Journal
Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market st... more Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the key debate that rose was on how this behavior will evolve post COVID-19. The purpose of this study was to explore the different categories of e-commerce platforms’ users and propose a distinctive customer typology in the era of the COVID-19 pandemic. Design/methodology/approach An exploratory qualitative research design was adopted because of the novelty of the subject. In total, 43 participants were interviewed, including 27 consumers and 16 experts in the field of e-commerce. Findings Based on the findings, this study distinguishes between two stages of e-commerce usage during the pandemic. Furthermore, this study identifies four key typologies of e-commerce shoppers that are expected to form at the end of the coronavirus: duty-bound, e-watcher, makeshift and onli...
Sustainability entails meeting the needs of the present without compromising the ability of futur... more Sustainability entails meeting the needs of the present without compromising the ability of future generations to meet their needs. It has become a major norm of behaviour of various societal groups in recent years and it is an increasingly prominent topic of academic research, public policy making and marketing practice. The core idea of sustainability is based on the rethinking of consumption. Numerous researchers emphasize that consumption patterns are seen as a major contributor to the current environmental and social problems. On the one hand, companies recognize stakeholders' expectations and respond to them by committing to more sustainable activities, while on the other hand, consumers are also expected to behave sustainably and in doing so contribute to sustainable development. This expectation has led to seeing consumers as 'agents of social change'.Sustainability entails meeting the needs of the present without compromising the ability of future generations to...
Purpose – The purpose of this paper was to examine the influence of religiously motivated boycott... more Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment. Despite a growing research interest in understanding the effects of different types of consumer animosities on companies’ performance, there appears to be a scarcity of studies addressing the specific effects of religious animosity. Religious animosity is considered as an additional type which may have more stable and longer-term impacts than other animosities on behaviour. Design/methodology/approach – The study was based on a two-stage design: an exploratory qualitative stage involving 11 in-depth interviews, followed by a more comprehensive quantitative stage designed to test a proposed theoretical model. Data was collected from Saudi customers of the Danish company Arla Foods in Saudi Arabia. Data was analysed using structural equation model (LISREL ...
Most studies on business relationships in the Middle East have predominantly focused on the key c... more Most studies on business relationships in the Middle East have predominantly focused on the key concepts of Et-Moone )ميانة( and Wasta .)واسطة( Such focus on these two concepts raises the questions about the relationship, if any, between these two concepts. Surprisingly, there has been no study that compares and contrasts the two concepts. Hence, the literature lacks understanding on the connections between these concepts. Do they occur in isolation from each other? Or do they overlap? Or do these concepts complement each other? This paper is aiming to answer the abovementioned questions. To do this, we use the theory of social capital, networks theory and social exchange theory. Our theoretical evaluation and comparison of both concepts enabled us to identify areas of differences and overlapping. Thus, and in addition to the differentiation between the two concepts, we advance the current literature by generating new understanding around the new concept of Et-Moone-based Wasta and their connection to social exchange and network theories.
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Papers by ibrahim abosag