Occupancy rate can be defined as the number of rooms booked divided by the number of available ro... more Occupancy rate can be defined as the number of rooms booked divided by the number of available rooms. The hospitality industry being a major component to many economies in the world including Kenya, there is a need for hotel companies to improve their methods of doing business so that the industry continues to contribute to the economic growth of a nation. This study examines how occupancy rate is a key determinant of success and how various components of hotel occupancy can be restructured to enable hotel companies meet their organisational objectives more efficiently. It discusses the situation and challenges faced by the hotels in Mombasa and identifies the need for these companies to better the services they offer. The objective of this study was to determine the internal and external factors that affect hotel occupancy, mainly in the areas of pricing, room amenities, online reviews and political instability. This study uses the primary data collected using digital questionnaires across 12 top level managers in selected 3-star and 4-star rated hotels. The efficiencies calculated show that price, room amenities and political instability do affect hotel occupancy. The findings of this study also suggest that hotel brand, design, and star rating also play a significant role in the demand for accommodation. It would be necessary, however, to extend this study beyond the customer's perspective of occupancy to the perspective of working capital management and shareholders' input so that more inclusive conclusions can be drawn.
Occupancy rate can be defined as the number of rooms booked divided by the number of available ro... more Occupancy rate can be defined as the number of rooms booked divided by the number of available rooms. The hospitality industry being a major component to many economies in the world including Kenya, there is a need for hotel companies to improve their methods of doing business so that the industry continues to contribute to the economic growth of a nation. This study examines how occupancy rate is a key determinant of success and how various components of hotel occupancy can be restructured to enable hotel companies meet their organisational objectives more efficiently. It discusses the situation and challenges faced by the hotels in Mombasa and identifies the need for these companies to better the services they offer. The objective of this study was to determine the internal and external factors that affect hotel occupancy, mainly in the areas of pricing, room amenities, online reviews and political instability. This study uses the primary data collected using digital questionnaires across 12 top level managers in selected 3-star and 4-star rated hotels. The efficiencies calculated show that price, room amenities and political instability do affect hotel occupancy. The findings of this study also suggest that hotel brand, design, and star rating also play a significant role in the demand for accommodation. It would be necessary, however, to extend this study beyond the customer's perspective of occupancy to the perspective of working capital management and shareholders' input so that more inclusive conclusions can be drawn.
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