With the growing importance of e-learning and increased competition among e-learning providers, w... more With the growing importance of e-learning and increased competition among e-learning providers, website designers must cater to users ’ needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e-learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e-learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and video-taped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance rating...
With the growing importance of e-learning and increased competition among e-learning providers, w... more With the growing importance of e-learning and increased competition among e-learning providers, website designers must cater to users’ needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e-learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e-learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and video-taped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance ratings...
Abstract Studies about augmented reality (AR) largely discuss the design of applications and adop... more Abstract Studies about augmented reality (AR) largely discuss the design of applications and adoption behaviours of the AR system. Attempts to understand user experiences with AR are scarce, especially in the field of tourism. This paper contributes to this gap by identifying travellers' experiences with AR applications when obtaining travel information. More specifically, this study applied the concept of sensation-seeking to segment travellers to better understand their AR experiences. An online questionnaire was designed and completed by a sample of 1042 study participants who all used an AR app in the course of this study. The results demonstrate the applicability of sensation-seeking to explain heterogeneous AR experiences. Of the four sensation-seeking elements, experience-seeking and boredom-susceptibility were identified as key elements to classify the travel groups in the context of AR applications. Managerial implications for tourism marketers are suggested.
ABSTRACT While several studies segment the motives of travellers, the relationship between these ... more ABSTRACT While several studies segment the motives of travellers, the relationship between these segments, and the travellers’ price perceptions, their willingness to pay (WTP), and price sensitivity remains scantly researched. Applying a neural gas algorithm to segment the travel motives of 714 visitors to Langenfeld, Austria, reveals the existence of three motivation clusters that are different in terms of the minimum, maximum and fair prices that travellers are willing to pay. Also, based on four self-assembled holiday packages offered as part of a collaborative destination marketing effort by different providers in Langenfeld, we demonstrate that visitors are willing to pay different prices for the selected packages and this has an influence on profitability of the destination. Implications for destination marketing and pricing strategies are offered.
Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are... more Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are fairly recent. These pricing approaches allow sellers and customers to collaborate in the price setting process (Amor, 2000; Shapiro & Zillante, 2009). PWYW, in particular, goes a step further by allowing customers to decide which price they want to pay after consumption. As such, this approach takes away the power of price setting from the seller. The customer is free to set any price (even zero) and the seller has to accept it (Kim, Natter, & Spann, 2009). Studies on PWYW provide insights into why the approach works in certain societies (Bolton, 1991; Elster, 1989; Gneezy, Gneezy, Riener, & Nelson, 2012), which factors (e.g. satisfaction, income and price consciousness) impact on the PWYW price people pay, and its profitability for various services (Chao, Fernandez, & Nahata, 2015; Kim et al., 2009; Schons et al., 2014). There is currently no study in the tourism field that either applies PWYW at the destination level to evaluate profitability or the impact of PWYW on subsequent tourist satisfaction. The study contributes to the dearth of literature on collaborative pricing in the tourism field.
With the growing importance of e-learning and increased competition among e-learning providers, w... more With the growing importance of e-learning and increased competition among e-learning providers, website designers must cater to users ’ needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e-learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e-learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and video-taped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance rating...
With the growing importance of e-learning and increased competition among e-learning providers, w... more With the growing importance of e-learning and increased competition among e-learning providers, website designers must cater to users’ needs more accurately. Interfaces need to provide the features users demand to experience an optimal learning environment. This empirical research investigates whether the function of specific e-learning features are either basic, performance related, indifferent, or attractive. The Kano model is applied to examine the impact of 73 e-learning features on satisfaction. 1,034 completed questionnaires from an online survey distributed to economics and business students are the basis for the assignment to the Kano factors. Results show that among others, basic features include learning statistics, sample exams, and video-taped lectures. Educational videos are seen as an attractive factor. In terms of different groups of learners, findings confirm that Bachelor students are more demanding than Master and Doctoral students. Additionally, importance ratings...
Abstract Studies about augmented reality (AR) largely discuss the design of applications and adop... more Abstract Studies about augmented reality (AR) largely discuss the design of applications and adoption behaviours of the AR system. Attempts to understand user experiences with AR are scarce, especially in the field of tourism. This paper contributes to this gap by identifying travellers' experiences with AR applications when obtaining travel information. More specifically, this study applied the concept of sensation-seeking to segment travellers to better understand their AR experiences. An online questionnaire was designed and completed by a sample of 1042 study participants who all used an AR app in the course of this study. The results demonstrate the applicability of sensation-seeking to explain heterogeneous AR experiences. Of the four sensation-seeking elements, experience-seeking and boredom-susceptibility were identified as key elements to classify the travel groups in the context of AR applications. Managerial implications for tourism marketers are suggested.
ABSTRACT While several studies segment the motives of travellers, the relationship between these ... more ABSTRACT While several studies segment the motives of travellers, the relationship between these segments, and the travellers’ price perceptions, their willingness to pay (WTP), and price sensitivity remains scantly researched. Applying a neural gas algorithm to segment the travel motives of 714 visitors to Langenfeld, Austria, reveals the existence of three motivation clusters that are different in terms of the minimum, maximum and fair prices that travellers are willing to pay. Also, based on four self-assembled holiday packages offered as part of a collaborative destination marketing effort by different providers in Langenfeld, we demonstrate that visitors are willing to pay different prices for the selected packages and this has an influence on profitability of the destination. Implications for destination marketing and pricing strategies are offered.
Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are... more Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are fairly recent. These pricing approaches allow sellers and customers to collaborate in the price setting process (Amor, 2000; Shapiro & Zillante, 2009). PWYW, in particular, goes a step further by allowing customers to decide which price they want to pay after consumption. As such, this approach takes away the power of price setting from the seller. The customer is free to set any price (even zero) and the seller has to accept it (Kim, Natter, & Spann, 2009). Studies on PWYW provide insights into why the approach works in certain societies (Bolton, 1991; Elster, 1989; Gneezy, Gneezy, Riener, & Nelson, 2012), which factors (e.g. satisfaction, income and price consciousness) impact on the PWYW price people pay, and its profitability for various services (Chao, Fernandez, & Nahata, 2015; Kim et al., 2009; Schons et al., 2014). There is currently no study in the tourism field that either applies PWYW at the destination level to evaluate profitability or the impact of PWYW on subsequent tourist satisfaction. The study contributes to the dearth of literature on collaborative pricing in the tourism field.
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Papers by Brigitte Stangl