Pharma Council

Council Objectives

The Pharma Council’s focus is to identify the advertising and research challenges in the Pharma industry and investigate effective strategies for contending with them. It is particularly interested in exploring approaches for extending the testing and marketing of pharma products to include under-served or niche populations and what the patient journey will look like in five years with respect to communications, touchpoints, and value drivers. Through exciting events, original research, and engaging discussion, the Pharma Council brings together thought leaders from across the Pharma Industry to contend with its most pressing challenges and produce practical insights to push it forward.

Additionally, the ARF Pharma Council’s Healthcare Community, offers a dynamic space for marketing and advertising professionals to engage with Council Committee members and stay on the cutting edge of Pharma industry research and news.


Produced by the ARF Pharma Council, FutureHealth is an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, which launched in 2021, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery. To access the series, click HERE.	Every quarter, the Pharma Council trains a spotlight on a particular topic related to the patient journey. Each Spotlight topic is approached with multiple formats, including overview podcasts (which can be found on the FutureHealth podcast page), brief articles containing news and research related to a salient aspect of the topic, and infographics. To access this Spotlight series, click HERE.

Pharma Council FutureHealth Podcast/Webcast Series

Pharma Council Spotlight Series

Produced by the ARF Pharma Council, FutureHealth is an on-demand series of webcasts and podcasts on “Trends in the Patient Journey: What to Expect in the Next 3-5 Years.” In this series, which launched in 2021, the Council explores the future patient journey through the lens of experts and companies working on the cutting edge of current trends in health care marketing and delivery. To access the series, click HERE.

Every quarter, the Pharma Council trains a spotlight on a particular topic related to the patient journey. Each Spotlight topic is approached with multiple formats, including overview podcasts (which can be found on the FutureHealth podcast page), brief articles containing news and research related to a salient aspect of the topic, and infographics. To access this Spotlight series, click HERE.

Pharma Council Co-Chairs

Anna Bradfield
SVP, Brand Strategist
VML Health

Moffat Frazier
SVP, Managing Director, Integrated Insights
Horizon Media