Icon

$280 USD

Unlimited free trial. Pay if you publish.

Perfect for visually striking brands with image-focused content

Reviews (349)
93% positive

Release notes

Last updated Jan 24, 2024 Version 10.1.1
Try theme View demo store

Release notes

Last updated Jan 24, 2024 Version 10.1.1

Theme highlights

Upsell & Cross-sell

Promote products within products with meta fields to drive upsells, highlight complimenting products and increase average order value.

Filter and refine

Increase product visibility with built-in OS2 filtering with color swatches.Lets customers break down large collections to manageable sizes

Fast and Accessible

Well supported and updated routinely with great features, Icon is a solid choice for increased accessibility & forward-thinking stores.

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Quick setup: Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

This theme is great for

  • Dropshippers: Designed specifically for dropshippers
  • High-volume stores: Designed for stores that process a large number of transactions in a given period
  • Quick setup: Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

349 reviews

93% positive

  • 326 positive reviews
  • 5 neutral reviews
  • 18 negative reviews
Write a review
Coco & Bundle
10 days ago

Lots of features included in this theme! We have also had a few modifications completed by their support team. Tiffany has been fantastic and very efficient. From the time of submitting my support ticket to job completion it was a 24hr turn around. Highly recommend this theme and using their support team 👏🏼

Core Swim
Jun 21, 2024

I built my own store using this theme and I have no web design experience. Really easy to use and whenever I have a technical question, the support team are quick to respond and super helpful.

Reply from We are Underground LLC Jul 2, 2024

Thank you for sharing your experience and for this great review. We are very happy to hear that you found the theme setup easy to work with. We are here to help if you have any questions or find any issues.

Derek Douglas Designs
Jun 13, 2024

I bought this theme because I loved the features. The support I have received since launching my site has been excellent!

Reply from We are Underground LLC Jun 13, 2024

Thank you for choosing our theme and for giving us a great review. We are very happy to help and are here for you if you run into any issues or have any questions.

Harper Jane Boutique
Jun 10, 2024

We bought this theme for its great aesthetic, smooth functionality, and clean design. We've stuck around over the years due to the excellent ongoing development and support. The support team has been incredibly attentive and quick to respond by email, resolving issues for us with ease. Connor took great care of us recently. It also appears the dev team is receptive to feature/change requests.

Reply from We are Underground LLC Jun 11, 2024

Thank you for sharing this great review of our theme and the work that we put into supporting and developing new features. We are pleased that we have been able to help and hope to continue offering the same great service for many years to come.

This theme is supported by We are Underground LLC

About
  • 52 Riley road suite #383, Celebration, FL, 34747, US

Release notes

Version 10.1.1 January 24, 2024

V10.1.1 contains fixes for known bugs and issues

Fixes and other improvement

  • We fixed the collection page sidebar not sticking when enabled.
  • We fixed an issue with the announcement bar carousel appearing unstyled on page load
  • We fixed an issue that caused the cart count to hide on mobile devices
  • We updated the gift card recipient form to include a date picker
  • We fixed an issue with the full width option for editorial columns
  • We fixed an issue with the horizontal position setting in image gallery blocks
  • We fixed an issue with accordion headings that were centering when the content wrapped to 2 lines
  • We fixed an issue with sub-collections which could prevent some sub-collections from appearing
  • We fixed an issue with navigation dropdown parent links misaligning in Safari v17.3
  • We fixed an issue with the product quantity input that could lead to a 404 page
  • We fixed an issue with the featured collection button showing mis-aligned when the section was set to full width
  • We fixed an issue with blank spaces appearing in scrolling announcements
  • We fixed an issue with shipping policies appearing on gift card products

Version 10.1.0 November 13, 2023

We’ve added some performance enhancements to theme sections along with a mandatory Shopify update to display visual metaobject filters, other small improvements and bug fixes.

Added

  • We added the fetchpriority attribute to first section images to increase performance of page speed LCP
  • We added a business hours submenu block to the header section
  • We added new settings to the header section which add social icons and a text field to the bottom of megamenus
  • We added an image carousel with text section
  • We added a typography theme setting to optionally capitalize all buttons
  • We added mandatory support for a Shopify feature that allows visual filters to be created with metaobjects
  • We added support for the new "AND" / "OR" logic within certain filters

Changed

  • We changed the Twitter icon to the new X version
  • We changed product tab blocks to show only when both a heading and content is present
  • We changed all sections to ensure that they are supported within meta objects
  • We changed the underlying code in the blog article section to present the page better when the article has no image
  • We changed the testimonials to show pagination navigation dots on mobile
  • We changed all text alignment selectors to use the new text_alignment section setting
  • We changed the layout of the header section megamenu to make better use of space
  • We improved the spacing of product grid item details and limited the number of swatches shown to prevent unwanted overflows of content
  • We improved the style of collection filters and added a show/hide toggle to the filter sidebar
  • We changed the collection page submenu items to include a visible scrollbar when more than 5 items
  • We changed the background video section mp4 setting to use the video picker instead of a hard URL
  • We changed the email popup to show on mobile in a simplified layout

Fixes and other improvement

  • We fixed the Collection page grid from breaking when the "Products per row" setting is set to 5.
  • We fixed the Editorial Columns section from breaking when adding more than four blocks.
  • We fixed an issue with the bold collection titles setting not working
  • We fixed issues with product customization blocks not allowing multiple entries or limiting required options
  • We removed unused lazysizes scripts left over from prior theme update to use browser based lazy loading
  • We fixed an issue with the overlay header not appearing as an overlay using the Safari browser
  • We fixed an issue that caused the mobile cart button to show at a smaller size than expected
  • We fixed an issue with the navigation megamenu leaving an unintended empty space for a second block image
  • We fixed an incorrect French translation for free shipping
  • We fixed a missing translation for "or" in the customer login section
  • We fixed an issue with the layout of predictive search products if no other content type suggestions are present
  • We fixed an issue that revealed a hover state on mobile product images that should represent a click
  • We fixed an issue with the quick view link on complementary products
  • We fixed an issue with the translation on sold out swatch images

Version 10.0.0 July 18, 2023

Changed

  • We changed the Collection page to be able to show the "Sort By" filter even without the Sidebar or Horizontal blocks
  • We changed the alignment of product titles when shown in a grid due to support requests
  • We changed the search page on mobile to reduce excessive white space
  • We changed the themes grid structure on smaller screen sizes to maximize the usage of screen space
  • We changed the header to separate the announcement bar to it's own section
  • We changed the templates that scrolling announcements can be enabled on to include the header group
  • We changed the grid structure of the header to allow for better spacing
  • We changed the testimonials section to show as a carousel on all screen sizes
  • We changed the product page text with icons block to include more icons
  • We changed the complementary products block to show items within a carousel
  • We changed the collection list sections to include a button option

Fixes and other improvements

  • We fixed an issue with the Quick Add to Cart was not working.
  • We fixed an issue with the shipping estimator showing where it should not
  • We fixed an issue with pickup availability not working on product pages that also include an additional featured product
  • We fixed an issue where closing the mailing list popup forced a scroll position
  • We fixed an issue with missing blog links showing in breadcrumbs for alternate blog templates
  • We fixed an issue with tablet layout for products when set to 5 per row on desktop
  • We fixed an issue that prevented indicators for 3rd level dropdown menus from showing
  • We fixed an incorrect Spanish translation for "sale"

Added

  • We added placeholder translations for the Featured Blog section
  • We added translations to product grid size swatches
  • We added an about page template to assist merchants in creating a unique about us page
  • We added a campaign page template to assist merchants in creating a landing page for promotions, deals and offers
  • We added country flag options to currency converters
  • We added a color swatch only option to sidebar filter colors
  • We added a carousel to the announcement bar allowing for multiple announcement messages
  • We added additional image and text options to megamenus
  • We added a featured collection setting to show suggested products in an empty shopping cart
  • We added a countdown section with timer to add urgency to a sale or store event
  • We added a text with icons section
  • We added an option to the collection banner image section that allows the collection title to float on the banner image
  • We added subcollections to the main collection pages
  • We added a cookie policy popup section
  • We added an image option to the accordion section and made it available for selection on more templates
  • We added a toggle to expand and collapse the collection page sidebar menu when there are child links available

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.