Nowadays, an intercultural component needs to be integrated in the development of any business co... more Nowadays, an intercultural component needs to be integrated in the development of any business course and research in the field of Intercultural Studies outlines issues directly relevant to the Business world. Research findings have underlined the complexity of concepts such as Culture and Stereotypes. In the light of these findings, future business courses incorporating an intercultural dimension should be developed. I Introduction Is globalisation reducing distances between societies? Are we becoming more identical? Although people complain about the similarities of shopping centres across Europe, this uniformity only happens at a superficial level. At a deeper level, studies show that differences between cultures are difficult to erase or overlook. Far from making every one fit in the same template, globalisation encourages differences, as Hampden-Turner and Trompenaars explain: “(…) cultural characteristics appear to persist long-term, even when managers cooperate cross-cultural...
Nowadays, an intercultural component needs to be integrated in the development of any business co... more Nowadays, an intercultural component needs to be integrated in the development of any business course and research in the field of Intercultural Studies outlines issues directly relevant to the Business world. Research findings have underlined the complexity of concepts such as Culture and Stereotypes. In the light of these findings, future business courses incorporating an intercultural dimension should be developed. I Introduction Is globalisation reducing distances between societies? Are we becoming more identical? Although people complain about the similarities of shopping centres across Europe, this uniformity only happens at a superficial level. At a deeper level, studies show that differences between cultures are difficult to erase or overlook. Far from making every one fit in the same template, globalisation encourages differences, as Hampden-Turner and Trompenaars explain: “(…) cultural characteristics appear to persist long-term, even when managers cooperate cross-cultural...
Nowadays, an intercultural component needs to be integrated in the development of any business co... more Nowadays, an intercultural component needs to be integrated in the development of any business course and research in the field of Intercultural Studies outlines issues directly relevant to the Business world. Research findings have underlined the complexity of concepts such as Culture and Stereotypes. In the light of these findings, future business courses incorporating an intercultural dimension should be developed. I Introduction Is globalisation reducing distances between societies? Are we becoming more identical? Although people complain about the similarities of shopping centres across Europe, this uniformity only happens at a superficial level. At a deeper level, studies show that differences between cultures are difficult to erase or overlook. Far from making every one fit in the same template, globalisation encourages differences, as Hampden-Turner and Trompenaars explain: “(…) cultural characteristics appear to persist long-term, even when managers cooperate cross-cultural...
Nowadays, an intercultural component needs to be integrated in the development of any business co... more Nowadays, an intercultural component needs to be integrated in the development of any business course and research in the field of Intercultural Studies outlines issues directly relevant to the Business world. Research findings have underlined the complexity of concepts such as Culture and Stereotypes. In the light of these findings, future business courses incorporating an intercultural dimension should be developed. I Introduction Is globalisation reducing distances between societies? Are we becoming more identical? Although people complain about the similarities of shopping centres across Europe, this uniformity only happens at a superficial level. At a deeper level, studies show that differences between cultures are difficult to erase or overlook. Far from making every one fit in the same template, globalisation encourages differences, as Hampden-Turner and Trompenaars explain: “(…) cultural characteristics appear to persist long-term, even when managers cooperate cross-cultural...
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